PR News Archive
As companies prepare for upskilling workforces in the age of AI, new HR survey identifies the most in-demand human skills to focus on
Businesses are ready to put AI to work in full force, but nearly all companies are having to slow down their approach because (among other reasons) most employees are not knowledgeable enough about how to employ the tech to use it responsibly. New research from...
3 foundations of effective online review management—and the benefits for your brand
When you’re making a decision to buy a product or use a business for a specific service, what influences your decision? For many people, online reviews can be a major factor in any decision. In fact, 76 percent of people read online reviews when looking for a local...
Apps in focus: App developers sound off on priorities, changing tech—and what your brand’s app must have
Your brand’s app has never been more important to your bottom line—not only do consumers use apps to browse and purchase online, they also use it when shopping in stores to compare and find out more about products. So whether you develop your own app or enlist a...
Why PR campaigns often don’t work—and how to make them more media friendly
Prior to jumping to the PR side of the fence from the newspaper wall, I was a reporter and editor at New York City dailies and wire services. As a reporter and editor, I always took into account the news value, the feature story possibilities or the uniqueness of a...
The looming AI skills crisis: Leaders are ready to deploy it widely, but most workers say they don’t know how to use it—what’s the plan?
There are certainly broad issues that business leaders, IT, communicators and other managers are facing with deploying AI at a grand scale—security, data accuracy, ethics and responsible use, for starters—but when it comes to day-to-day use, there’s no greater...
4 ways to boost your media relations strategy using social media
To effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy. However,...
Elevating customer experiences: How public relations and customer support align
In today’s competitive business landscape, customer experience is pivotal in driving success. To create exceptional customer experiences, companies must align their public relations efforts with customer support strategies. This article explores the crucial...
Influencer marketing’s DEI disconnect: New research highlights the gap and identifies specific barriers to entry and success for diverse creators
Despite the importance, attention and commitments of businesses, DEI remains a visible problem in virtually every industry, and influencer marketing is no exception. New research from MSL U.S. puts a spotlight on the problem by identifying critical moments, milestones...
How a PR background sets CMOs up for success
Public relations and marketing are two sides of the same coin. Both build and safeguard a brand’s reputation. Both recognize the importance of nurturing stakeholder, customer, and media relationships to further their brand’s narrative and build credibility. And both...
Is Threads the next big thing—and should your brand be there?
Earlier this month, Meta released its new platform “Threads, an Instagram app,” saying the Twitter (X) challenger “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app has already...
5 steps to mastering the art of small business press release distribution
Distributing press releases to journalists, reporters, and other influencers is a great way to build awareness of your business. After all, if you’ve got a great story or news to share about a brand, you want it to get as much coverage as possible. That’s exposure for...
4 in 5 back-to-school shoppers are heading to stores: Price, availability and safe store environment are the most important factors
A recent report showed us that this year’s back-to-school shoppers were (under certain conditions) remaining loyal to the brands they purchased from in past years, and new research from retail solutions firm Sensormatic Solutions reveals another old-school shopping...