PR News Archive
Understanding financial PR: 8 valuable tips, tricks and best practices
Navigating the world of financial PR can be challenging, but fear not—we've got you covered! In this article, we'll explore an array of tips, tricks, and best practices that will help you expertly manage your organization's public relations and effectively engage with...
8 ways to incorporate DEI into your PR strategy that highlight your brand’s commitment
Promoting diversity, equity, and inclusion (DEI, or DE&I) has become a key goal for global and national organizations that are committed to fair representation and equality for all. But having a goal and taking action toward it are two very different things. ...
How to professionally scale a fast-growing business
As your business grows and becomes more popular, it will likely catch the attention of the media. Before you know it, your brand’s every move is being scrutinized and reported on, which can make or break its success in the market. On top of this, you’ll need to find...
2023 Bulldog PR Awards Winners announced: Congrats, PR top ‘dogs!
Bulldog Reporter is thrilled to announce the winners of the 2023 Bulldog PR Awards, which recognize remarkable PR and communications campaigns and impressive individual and agency contributions to the PR industry from the previous year. The Bulldog Awards are the only...
The Most Patriotic Brands in America: New survey research reveals the nation’s truest bluest companies in our hyper-political landscape
Being a patriotic brand in 2023 isn’t as simple and straightforward as back in the baseball and apple pie days—different groups have varying and conflicting interpretations of what represents patriotism amid the divisiveness. The 22nd annual Most Patriotic Brands list...
8 ways PR pros can leverage generative AI for crisis communication
The emergence of generative AI tools such as ChatGPT has taken the world by storm. Despite being a relatively new industry, the generative AI market is projected to be worth $126 billion by 2030. The ability of generative AI tools to understand human language,...
Building a strong brand image: Key insights for a successful marketing campaign
Brand image is crucial for any business. Businesses that boast a positive brand image are in a prime position where they can appeal to potential clients. Naturally, people are more inclined to choose businesses with more positive reviews and ones they are more...
Is branded #Pride content on the decline? Controversy and ‘rainbow washing’ suspicions result in fewer campaigns, less engagement in 2023
As we near the end of #PrideMonth, recent LGBTQ+ controversies make clear that brands must tread carefully when supporting social causes. For example, Starbucks had employees strike over Pride-related decor allegedly being removed from their locations, and Target has...
The power of storytelling in content marketing: Why PR pros must embrace it
Throughout history, humans have sought to make sense of the world around them through stories. It has been the vessel people have used to pass on wisdom, influence behavior, and shape cultures. From ancient storytellers spinning mythical yarns by the campfire to...
Navigating niche PR: Tailoring strategies for different industries and verticals
As a public relations professional, you likely have a solid set of skills, tools, and resources that help you thrive no matter what campaign you’re running. However, even these well-honed tools can be challenged when you’re running campaigns in specific niches....
How brand loyalty strategies work—and why your brand needs one
As someone who works in business, you need to be able to understand how branding works. Your brand is essentially the identity of your business. It is how people are going to recognize your company. It includes the likes of logos, color schemes, marketing, uniforms,...
Nine in 10 employees are ready to incorporate a wide variety of emerging tech—but they say leader engagement is too slow
While other research reports have found that employees may be intimidated by or even fearful of emerging tech such as AI, new research from business analytics and consulting firm Ernst & Young paints an entirely different picture. The firm’s recent survey finds...