PR News Archive
Why omnichannel marketing is the game-changer for retailers in the post-pandemic age
The pandemic-driven e-commerce surge amplified the role of digital marketing—and consumers have learned a trick or two since as they‘ve re-incorporated physical shopping but with the assistance of online tools like brand apps and social media platforms. As a result,...
Understanding and implementing the power of business analytics
In today's data-driven world, businesses have access to a vast amount of information. The key to unlocking its potential lies in leveraging business analytics. By harnessing the power of data and analytics, businesses can gain valuable insights that drive growth,...
Comms pros finally think they’re figuring out CX—but consumers disagree: New research uncovers 4 major areas of disconnect
Marketers and communicators have been turning to generative AI and other emerging tech to try to finally get a handle on ever-heightening customer experience expectations, and brands and businesses are at last feeling like they’re making some substantial progress—but...
6 killer strategies for crafting engaging social media content
For many years now, platforms like Facebook, Instagram, and Twitter have been among the best places for businesses to connect with their audiences. Due to the growing popularity of social media, more and more marketers are deeply integrating such channels into their...
Confessions of a CMO: How hidden costs are reshaping marketing realities
As emerging tech floods into business operations, martech is presenting problems for CMOs, marketing agencies and departments, new research from digital experience platform provider Optimizely finds, revealing that nearly three-quarters (72 percent) of marketing...
Free PR lessons abound if you’re paying attention to the news in 2023
This is Part 1; Part 2 to come at year’s end The first half of 2023 has just concluded, and already a long-time belief of mine—which I have written about and told many times to people who reported to me—has once again been proven true: that a tuition-free Master Class...
The cost of a bounce: New research finds every instance costs brands more than $5—and brands usually never even know
It’s now the norm—consumers see your brand or product on social media and click over to your site to find out more or to purchase. But when they have trouble navigating it or problems with checkout, they bounce—which means they leave without clicking through to any...
Crisis communications in the age of social media: 7 best practices for managing online reputation
In the past, dealing with a crisis meant strategically placing press releases, conducting damage control interviews, and hoping that traditional media would convey your message to the masses. It was like navigating a well-charted course where you had some control over...
5 digital marketing tools to help you develop a robust PR strategy
In today's rapidly evolving digital landscape, establishing a robust PR strategy is no longer a luxury but a necessity. Most people look online to find brands that can fulfill their needs. In fact, according to a report from Visual Object, 76 percent of consumers look...
New research finds most leaders view societal issues as ‘urgent’ concerns for business—and offers 4 ways to turn action into results
Brand purpose is a complex and ever-evolving concept, and no business leader would deny that consumer expectations about the role of business in society are changing dramatically. Causational issues like corporate impact on the environment are clearly important to...
What “earned” analyst relations can do for you
Many PR and marketing professionals hold the mistaken belief that analyst briefings are pointless unless their company has a paid subscription with the analyst firm. Analyst relations are frequently one of the first items marketers seek to remove from our PR...
How to prove the ROI of PR in an uncertain economy: highlights from June’s webinar
It’s the unfortunate reality that during economic downturns, as businesses look for ways to cut costs, their eyes often land on the advertising, marketing, and the PR and communications departments. In a timely webinar, Lucie Szalma, Senior Account Director, and...