PR News Archive
Innovation takes center stage: Business leaders adopt a digital-first mindset, fearing shortfalls in transformation progress more than a recession
As the lightspeed-adoption of AI propels an already-frenzied pace of digital business, and a murky economy threatening to get even worse, today’s execs know the risks of falling behind in their transformation efforts. New research from DX solutions firm Insight...
7 things PR firms should know about their legal clients
Staying ahead of the curve in the fast-paced public relations world is crucial. PR firms must comprehensively understand their industry and specific requirements when working with legal clients. PR professionals can adeptly navigate the realm of legal communications...
AI is clearly resourceful and efficient—but does it really drive ROI?
AI is shaking things up and generating all kinds of buzz, proving to be virtually invaluable for offloading tasks and increasing productivity—but is it truly driving results and ROI? New survey research from tech research and advisory group Omdia seeks empirical...
4 common problems your SaaS website might have—and how to fix them
Running an SaaS site is not without its trials and tribulations, which is why you need to be on top of troubleshooting any snafus so that they don’t disrupt its usability and growth potential. To get started you need to know what issues to look out for, so here are...
Multicultural mandate: New research finds Latinos to be more brand-loyal than the general population—but only when targeted authentically
It’s once and for all time for American brands to get a handle on multicultural marketing—not just because they could make more sales, but because these groups are growing swiftly and, as Americans, deserve the respect. But having said that, brands that do master this...
4 ways PR can help bootstrapped SaaS startups to win customers
Bootstrapped SaaS startups work hard to improve their brand reach and revenue, with the limited resources they have. Here, PR's cost-effectiveness and expansive reach can be an absolute game-changer. Integrating SaaS PR tactics like sharing press releases, building...
4 critical qualities you need to break into the PR industry
Not everyone is suited to a career in public relations. It takes a singular kind of person to truly fit in and make the most of their skills within the unusual field. There are a series of particular qualities that a person should possess if they intend to not only...
4 ways PR and SEO work together in harmony to boost your brand
How a business appears to the public is critical to its success, so many will seek out PR services or build an in-house team to manage this. They want a positive relationship with the media, journalists, and the wider public, and developing PR strategies can help them...
Many marketers think AI is ‘dangerous’ in the industry: New research finds nearly half of surveyed comms pros are wary of the tech in marketing’s hands
Central artificial intelligence pioneer, key developer and, until last month, Google CEO for the last decade, Geoffrey Hinton sounded the alarm bells on the technology he helped bring to life in May when he stepped down from the search giant to “focus on new concerns...
Unleashing the power of ChatGPT: The opportunities and implications of generative AI for PR
When PR professionals struggle to engage with audiences in a rapidly evolving digital landscape, it hinders meaningful connections with stakeholders. Traditional communication methods often fail to meet the expectations of tech-savvy audiences who demand instant...
5 ways you can demonstrate your PR expertise to your target audience
It’s getting harder and harder to stand out. Every company is working incredibly hard to get its message across to its target audience, and everyone is looking for more effective ways to gain a foothold. Demonstrating expertise to your audience is crucial for building...
Despite fears that AI will eliminate jobs, new research finds nearly 6 in 10 employers say they believe AI and other new tech will actually be job creators
AI was ushered into business operations with excitement and innovative visions, but for some—including many in the content creation industry—it also brought fears that the revolutionary new tech would be making their mortal skills obsolete and taking their jobs. While...