PR News Archive
The ethics of influencer marketing: How to navigate the gray areas
As the lines between genuine recommendation and sly promotion blur, the world of influencer marketing finds itself in a swirling vortex of ethical debates. From meticulously curated feeds of picture-perfect lifestyles to sponsored content masked as authentic reviews,...
Dispatches from the authenticity and transparency department: How much transparency is too much?
“A little truth is good. A lot is even better,” trumpeter Doc Severinsen told a sold-out audience before beginning the second half of a concert at the Kennedy Center several years ago. After that, Severinsen, then in his 80s, he’s 95 now, admitted he was thrown from a...
What you need to know to write a client case study that counts
In public relations and marketing, client case studies are a powerful tool. They're a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp. Case studies are crucial in PR agencies' efforts to showcase their...
Likely in response to personalization challenges, B2C marketers throw out the rulebook by allocating more budget to customer acquisition
Age-old marketing wisdom has always emphasized devoting the lion’s share of outreach to nurturing existing customers—it’s a more sure-fire investment in business continuity, and it’s much cheaper. But new research from customer-led marketing platform Optimove reveals...
How an integrated and personalized communications strategy drives connection
As one of the largest industries in the U.S., the consumer goods industry is estimated to be valued at over $25 billion by 2030. With new brands debuting every day in the category, it’s never been more important for consumer goods brands to develop a compelling and...
How to respond to a data leak: Tips and insights for crisis management
Ensuring a robust data leak response plan is in place and regularly tested is a significant challenge for businesses of all sizes. It's important for companies to have a plan that addresses the specific threats that everyday businesses may face. Many mistakes made...
Is sustainability sustainable? Even though it’s a top business priority, U.S. eco-efforts are stalling amid regulatory and data challenges
Like most brands and businesses (and consumers) around the world, American companies have made sustainability a priority, with nearly four in five saying that they have developed plans for achieving carbon neutrality (78 percent) and net zero carbon emissions (79...
6 ways to kickstart PR for nonprofits with smart website creation
It’s tough out there for pretty much every start-up. Whether it's a for-profit outfit or not, it’s not like there are easy pickings just waiting to be harvested by relentlessly successful entrepreneurs. It’s reckoned to be especially tough for nonprofit organizations...
7 important PR trends driving the industry forward in 2023
The digital landscape is constantly evolving. With the diversification of media platforms, including online media, social media, and short video content, public relations has been profoundly impacted, presenting new avenues for engagement. Traditional press releases...
3 top-performing marketing tactics you should be using in 2023
Marketing tactics seem to come and go like the seasons these days, but there is a very good reason for that. As the online economy constantly evolves, marketers are continually finding new ways to innovate, reach customers, and market brands from a fresh angle....
Innovation takes center stage: Business leaders adopt a digital-first mindset, fearing shortfalls in transformation progress more than a recession
As the lightspeed-adoption of AI propels an already-frenzied pace of digital business, and a murky economy threatening to get even worse, today’s execs know the risks of falling behind in their transformation efforts. New research from DX solutions firm Insight...
7 things PR firms should know about their legal clients
Staying ahead of the curve in the fast-paced public relations world is crucial. PR firms must comprehensively understand their industry and specific requirements when working with legal clients. PR professionals can adeptly navigate the realm of legal communications...