PR News Archive
Is Threads the next big thing—and should your brand be there?
Earlier this month, Meta released its new platform “Threads, an Instagram app,” saying the Twitter (X) challenger “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app has already...
5 steps to mastering the art of small business press release distribution
Distributing press releases to journalists, reporters, and other influencers is a great way to build awareness of your business. After all, if you’ve got a great story or news to share about a brand, you want it to get as much coverage as possible. That’s exposure for...
4 in 5 back-to-school shoppers are heading to stores: Price, availability and safe store environment are the most important factors
A recent report showed us that this year’s back-to-school shoppers were (under certain conditions) remaining loyal to the brands they purchased from in past years, and new research from retail solutions firm Sensormatic Solutions reveals another old-school shopping...
Mastering emotional intelligence in PR for authentic brand building and meaningful connections
The digital world is distracting, and only great products won’t cut it. You need something tangible to make your venture newsworthy. People connect with brands that recognize their emotions and show empathy. So an emotional appeal in your media pitch is fundamental...
AI-powered SEO strategies to promote in the data industry
The data industry encompasses a wide range of tasks, works, and specialties related to analyzing large amounts of information. It uses quantitative methods to highlight patterns, predict future events, and choose optimal development strategies. The data industry is...
5 ways suppliers can make or break your business reputation
In today's highly competitive business landscape, a company's reputation can significantly impact its success. While businesses focus on various aspects to build a positive image, one critical factor that often goes overlooked is the role of suppliers. The suppliers a...
The potential—and pitfalls—of AI for brands: New research examines how CX is impacted by marketers’ decisions, and how AI should be used
On more than one occasion—including the notorious about-face of AI pioneer and former Google CEO Geoffrey Hinton—the potential danger of artificial intelligence in the hands of unscrupulous marketers has been red-flagged, even from within the industry. And that...
Forecasting the impact of emerging tech like blockchain and AR/VR on PR
Living in a digital world, we have to embrace technology and watch for advancements to catch up with innovation. This is true both for our personal lives and for business. Technology keeps revolutionizing the business landscape, permeating all industries, including PR...
‘Why’s it so hard to find your product?’ 6 in 10 want better search experiences
It’s all too common—a product catches your eye, and you go online to hunt it down. But you go to a retail website and come up empty-handed. Or conversely, multiple pages of search results flood you with options—none of which really meet your needs. New research from...
How advertising, marketing, and PR work together to build brands
Creating a strong and consistent brand is no easy feat—it requires the harmonious interplay of advertising, marketing, and PR. These three strategic disciplines, each with their own unique role and function, must work together to create a unified brand message that...
5 gifting strategies for elevating PR through corporate client appreciation
In business, cultivating strong relationships with corporate clients is essential for long-term success. A key aspect of building and maintaining these relationships is the art of corporate gifting. When done thoughtfully and strategically, gifting can be a powerful...
Most companies lack a cohesive generative AI strategy: New research shows how short-sighted AI deployments make brands vulnerable to risks
Yes, generative AI is everything they say it is, and most likely more resourceful than we currently realize. And while business leaders are tripping over each other in a mad rush to get the wunderkind tech deployed, new research from AI communication assistance firm...