There are good reasons why the PR market is booming and slated to hit $93 billion by 2021—it’s a challenging field to handle. PR companies are well aware of this, and high prices mean that not everyone can afford to engage them. Thankfully, there are many tools that...
The critical role of PR in supporting the sales funnel
The buyer's journey happens in a few different phases. Before becoming a customer, the buyer seeks approval that the company they chose is the right decision. As they go through the sales funnel, the customer gets to know the vendor. The experience they gain will...
Why thought leadership is important in PR efforts for B2B businesses
In every single industry, companies are constantly positioning themselves as business leaders through putting out multiple different pieces of content as part of their public relations strategies. Thought leadership is an effective PR approach where experienced...
8 ways to humanize your content marketing strategy
Content marketing is a great approach for building a relationship with a target audience. In the 21st Century, traditional sales tactics rarely yield fruit. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and...
The changing PR landscape: 4 ways to address today’s challenges
The public relations industry is growing and expanding to include new structures. It is also becoming more diverse. Since it is dynamic, it should adapt to meet new circumstances and demands. PR depends on delivery channels, and as these channels change, so will the...
4 smart design tips for creating effective landing pages
One of the cornerstones of successful digital PR and marketing is creating effective landing pages. No matter how incredible a company’s product or a service might be or how optimized all of its content and ads are, without an effective landing page, most businesses...
7 reasons a recognizable logo is crucial for your brand’s digital PR
Every business should have a strong and recognizable logo. Not only can it help your company strive towards success in the future, but it can also help you significantly grow your customer base, increasing your profitability. Today, we will be discussing why a...
How to create a sensible social media strategy for your business
For the last few years, social media has been influencing the way we do business. While social media can be an incredible resource for your company in terms of the ability to reach out directly to customers and the opportunity to create brand awareness, you mustn't...
When businesses should be talking about social issues—and how best to do it
These days, companies of all shapes and sizes are under increasing pressure from the public as well as their own employees to speak out on various social issues. According to some researchers, over 80 percent of the public expects CEOs to speak out publicly on social...
How to use newsjacking to transform your PR campaign
The way we consume and create social media is constantly changing. As consumers become producers, the line between what is the news and what is UGC has begun to blur. (Image Source: Medium) As over 71 percent of young people report that they consume their news on...
NFL’s Aaron Rodgers sacked by his own words in vaccine dust-up
Being in a crisis situation is nothing new for Aaron Rodgers, the star quarterback for the Green Bay Packers. But usually the crisis is caused by rushing National Football League lineman attempting to sack him. Occasionally, Rodgers, arguably the best at his position...
Rise of the content creator economy—and how it can promote business
During the COVID-19 pandemic, internet commerce became more essential to our lives than ever before. With everyone quarantined, businesses had to find a new way to promote their products virtually. Social media became a huge source of entertainment and apps like...