It’s hard to believe that after the past 18 months, we are still trying to navigate the best approach to staging an event amid the seemingly never-ending COVID-19 pandemic. But as it stands today, for every step we take forward, we seem to take half a step backward....
4 tips for turning a crisis situation into an opportunity
Most of the time, when a crisis strikes, business owners resist making any necessary or even smart changes. However, crisis situations are one of the best times to create a sense of motivation and urgency for companies to finally make some long-awaited positive...
5 persuasive techniques to nurture your prospects with emails
Don't you love it when your inbox is full of emails to open? I certainly do! There is nothing more exciting for a marketer than receiving hundreds of emails from prospects looking for information about your product or service. If this sounds like nirvana to you, then...
Inbox survival skills for promotional emails
Nowadays email inboxes have become clogged with messages that people simply don’t want to read. More often than not, customers start applying their own sets of rules to determine which emails they will read and which they will ignore or send to the trash. With the...
8 tips to make your WordPress website more SEO friendly
No organization looking to build its online presence can afford to ignore SEO. That includes PR professionals too who need to optimize their websites, whitepapers, press releases, thought leadership content, webinars, and social channels for improved visibility. Here...
Recovering from a PR nightmare: 11 steps brands and businesses can take
No matter how big or small your business is, at some point, you're going to face a public relations crisis. A PR nightmare is a scenario where something that was supposed to go smoothly goes wrong. It's often the result of poor planning and can be caused by everything...
3 things for PR pros to weigh when evaluating new commtech tools
PR-focused SaaS technology needs to bring real value to the table for teams tasked to do more with less. Communication and marketing professionals have seen their worlds upended in the past two years. As the pandemic set in, oftentimes the first teams on the budget...
How web design impacts content marketing in the post-COVID era
The COVID-19 pandemic delivered a rude awakening call to humankind. Who would have thought that a virus would threaten to wipe out mankind? After all, we live in times with significant advances in medicine and technology. The impact of the virus has been profound. No...
Sports influencers: Why only considering current stars as athlete spokespersons should be avoided
As the Super Bowl and Beijing Olympics nears early in 2022, the sports reports will be filled with glorifying past and present “heroes.” But during my long career when selecting athletes as brand publicity spokespersons, I much preferred using athletes who have not...
The current state of PR & media relationships—7 ways to create better ones
Media results and coverage are core deliverables for most companies that seek PR agency support. Nevertheless, today’s PR agencies are too easily distracted by other communications disciplines and mechanics, thereby neglecting the fundamentals required to be effective...
How to incorporate corporate social responsibility into your PR
Corporate social responsibility (CSR) is a source of positive public relations. The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain...
What should clients look for in a blockchain public relations agency?
While there are thousands of PR companies around the world, those that specialize in blockchain are few are far between. A great blockchain public relations agency will be able to launch your IDO campaign, increase your brand’s public visibility, and generate a buzz...