Video remains one of the most powerful storytelling tools for NGOs. When executed well, it communicates urgency, inspires empathy, and moves people to act. Public relations professionals working with nonprofits are uniquely positioned to help them harness this...
Nowadays, one vague statement, one unsecured email, or one not-so-clever social media post can send a company’s reputation into a downward spiral. It only takes one poorly judged action to go viral for all the wrong reasons, and you don’t want to be the agency that...
Launching a startup often means trying to amplify your message without the luxury of a large marketing budget or media contacts. Getting attention in a crowded news cycle isn't easy, but a well-written press release can still make an impact. Early-stage companies...
You just lined up an interview with that big podcast, one that is sure to help your PR program. You’ve done all the right things. You nailed down the time and logistics for the interview. You checked out the podcast in advance, and you gave your spokesperson their key...
When building a personal brand, the spotlight shines on social media presence, networking skills, and professional expertise. But what about the quieter factors that ensure your success is built on a solid foundation? There are a number of often-ignored or simply...
In the world of B2B, transactions are rarely impulse-driven. They are the result of long sales cycles, complex decision making, and deep trust between buyer and brand. In this landscape, flashy ads or clever slogans do not close deals. Expertise does. More than ever,...
The fitness industry has entered a new chapter, where strength is more than just physical ability. It’s no longer just about rows of treadmills and weights. It’s a wellness journey full of energy and personal growth. Today, true fitness is about balance. It’s about...
Tech is moving fast, and PR teams must keep up with the technical knowledge. You’re expected to pitch complex ideas like AI, automation, and data privacy to everyone from policymakers to the public. The problem? Not all audiences speak “engineer.” Too much technical...
Is your business in an industry that doesn’t typically get much media coverage? The media shapes what people think matters. If your industry isn’t on their radar, you’re already fighting an uphill battle, and this is a common situation in many more industries than one...
Getting your name out there by being featured in the media may sound like a big win, but the work doesn’t end there. Your brand may have that initial buzz, basically your five minutes of fame, but it’s your job to make sure that you fuel the fire and make the brand...
In 2025, public relations is no longer just about press releases and media coverage—it’s about driving real-time brand narratives across digital platforms, responding instantly to public sentiment, and leveraging data to craft compelling stories. PR news itself has...
Using humor to connect with your audience and drive home your messaging is a great PR idea. We’ve previously shared how consumers are likelier to recall humorous ads and how 85% of American consumers agree that it’s time for the fun to return to brand marketing...