Purpose-driven marketing is changing how brands connect with audiences. It goes beyond promoting products, focusing on aligning a brand's values with meaningful societal or environmental causes. This isn’t just a passing trend; it's becoming a cornerstone of modern...
PR campaigns often fall flat when they fail to connect with the right audience. You might craft the most compelling message, but if it doesn’t reach those who care, it’s as good as shouting into the void. This is where target market segmentation comes into play. By...
B2B (business-to-business) marketing refers to the strategies and practices businesses use to promote services or products to other businesses. Unlike B2C (business-to-consumer) marketing, which targets individual customers, B2B marketing involves constructing...
If your PR campaigns only feature a small part of society, you will miss the opportunity to connect with the wider world. A variety of stories and experiences shows that your company understands the rich diversity of our society. It also tells your audience that you...
Have you ever tried a product and gotten instantly hooked by the experience? Maybe you signed up for a free trial for a business app before shortly converting to a paid subscriber. Instead of following traditional marketing and sales tactics, wouldn’t it be nice if...
Have you ever looked at an advert for a product and scratched your head? You wonder what message the marketing team was trying to impart and why they chose to advertise it this way. Marketers at times don’t think about customer perception of a product and don’t spend...
“Frustrating” doesn’t do it justice. You put your heart and soul into crafting what you thought was the perfect PR campaign, only to watch it all fall flat. A horrible mix of confusion, embarrassment, and deflation washes over you. What went wrong? You might feel...
A landing page is the first point of contact between your brand and potential leads. It’s not just about aesthetics; it's about converting visitors into actionable leads. Optimizing your landing page is crucial for driving conversions and maximizing ROI. But where do...
When embarking on a web development project, clear communication is crucial. One of the most effective ways to ensure that your vision is realized is by crafting detailed project specifications for your web development agency. This document serves as a roadmap,...
It’s important to recognize when your media strategy is missing something. Splashing your message across platforms without thinking about how to handle this cohesively is a common misstep in this context. Instead, you need your brand personality to shine through on...
Are you wondering if increasing your PR budget can have a direct impact on your marketing ROI? The answer is yes, absolutely. PR and digital marketing have traditionally been thought of as distinct fields, but in the digital age, the dividing lines have become...
An efficient PR campaign strategy is essential in getting the brand in front of the target audience to engage with the business. In 2023, the estimated size of the PR market worldwide slightly decreased after peaking at 20 billion USD the year prior. This blog...