PR has always been about telling the right story to the right people. But in a world where almost every search starts on Google, telling that story isn’t enough—it also needs to be easy to find. That’s where SEO comes in, and surprisingly, many PR teams still treat it...
WordPress powers over 40% of all websites, making it the most popular website-building platform in the world. However, to fully unlock its potential, businesses need the right set of plugins. The right WordPress plugins can enhance website functionality, boost...
In today's digital world, having a website is not enough—getting it noticed is the real challenge. This is where search engine optimization (SEO) comes into play. SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs), driving...
Brand trust plays a major role in converting customers, yet many businesses still struggle to earn their prospects' confidence. In some ways, this isn't that big of a surprise. Consumer research suggests that today's buyers have decreasing confidence in governments,...
Search engines don't just find our content and think it's great, no matter how much we'd like that to happen. Your content needs to be optimized so that both people and search engines can find it. With the right content optimization tools and an organized strategy,...
How do you create content that truly resonates with your audience? It’s true that what you say matters big time. But there’s another aspect you should consider — and that’s how you say it. Let’s not forget about shrinking attention spans and all the digital...
SEO is dead in 2024. Have you read it somewhere before? You must have! Many people believe this. Because SEO has become more difficult than ever. It is no longer just pleasing the search engines and getting higher positions. The rules have changed, the trends have...
Your website is your storefront, which is why you need to put your best foot forward if you want to attract your target audience. But, unlike traditional mall, a digital marketplace is huge, meaning that you compete against thousands of other companies. With more...
For a long time, content marketing was considered merely a way to attract customers to your brand. And, sure, high-quality posts (distributed via your company blog or social media profile) are still practically unmatched in their ability to generate brand and product...
As an owner of a home services provider business, you may believe that your company doesn’t need a PR strategy. However, public relations strategies play an important part in any business, regardless of size or industry. PR strategies can help businesses expand their...
A bad website design can have a huge impact on your sales numbers. In fact, 57 percent of consumers say they won’t recommend a website if it’s poorly designed (WebsiteBuilder). This means it’s worth considering whether some simple design tweaks could make your website...
When potential customers land on your website, you want them to be inspired to convert. But, sometimes, that might be tricky to accomplish. First-time web visitors often won’t convert for many reasons. For instance, they may not be familiar enough with your brand or...