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Email marketing metrics: Key indicators for success and how to leverage them
Email marketing has become one of the most effective and efficient ways for businesses to engage with their audience and drive conversions. However, to truly master your email marketing game, it is crucial to understand and harness the power of key metrics. By...
4 ways to leverage user research for sustainable marketing success
Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve...
As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more significance
Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have. Intertwined with other hard-won measures like trust and loyalty,...
10 best practices for combining SMS with social media in PR campaigns
It’s no secret that today's digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences. The key issue at stake for PR professionals is ensuring their messages are not only delivered but...
High concern revealed worldwide over misinformation and its potential impact on elections
The 2020 American presidential election was a wake-up call for the kinds of things that can go wrong with modern voting. Ballot tampering or other misbehavior doesn’t seem too unrealistic, and whether it happens or not, it now (I guess) creates the possibility for a...
4 ways digital communication tools are shaping brand narratives
In the digital age, communication tools aren't just a necessity; they're a game-changer for your brand's narrative. From enhancing customer engagement to reshaping how brands tell their stories, these tools are pivotal! Let's explore four distinct ways these digital...
Innovative PR tactics for launching new beverage brands
The craft beer market continues to boom on an international scale, accounting for around 25 percent of beer sales in total and boasting literally thousands of brands from the small artisanal operators to the multinational brewers looking to get in on the action. This...
13 key elements to include in your healthcare career page
A healthcare career page can be quite useful if your goal is to attract potential candidates to fill job openings. If you're someone who's in human resources or a related position in the healthcare industry, this guide will be able to help. It will feature the 13 key...
12 productivity tips to help your team get more done every day
Your company’s growth depends on your team’s productivity. Why? Because productive employees successfully complete their tasks. Also, they ensure that companies achieve their goals. So, how can you ensure that your team is productive? Simply telling them to “increase...
As podcasting achieves media dominance, here are 5 trends to watch in 2024
With more than 464 million listeners worldwide, the podcasting space has erupted over the past decade—and they have come a long way from the original era of podcasting in the late 2000s to what we see today on social media. Today’s podcasts have evolved into a more...
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New Leadership Book Wins Axiom Business Book Award
Leaders People Love (Penguin Business, 2023) by Yeo Chuen Chuen won a silver medal in the Axion Business Book Awards for the category Company Culture. The Axiom Business Book Awards are a respected guidepost for business books, intended to bring increased recognition...
French/West/Vaughan Named No. 1 Agency in Southeast for 23rd Consecutive Year
Agency moves up in rankings in three practice areas and solidifies position among the country’s top 20 largest agencies RALEIGH, N.C. (April 29, 2024) — French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media...
The SBA Metro New York Names Impact PR & Communications 2024 Women-Owned Small Business of the Year
New York, NY, April 29, 2024 — Receiving a prestigious designation, Impact PR & Communications, Ltd. (IPR&C), a public relations and marketing firm based in New York’s Hudson Valley region, has been named the Women-Owned Small Business of the Year for 2024 by...