PR News Archive
Consumer opinions influenced by a range of branding strategies—reviewing the top types
The value of corporate branding has never really been in doubt, but new research from B2B service provider guide Visual Objects reveals that, in an age of scrutiny about every brand’s goal and mission, along with the widespread availability of customer reviews, a full...
Social media and search engine marketing—divergent yet interconnected
Both social media and search engines are ways that companies are able to promote content to a target audience, and both are considered to be inbound channels. However, both of these approaches are different from one another, and in fact, can be seen as opposites....
6 comms tips that will help you improve your business
If you're just starting out and not sure where to begin with building a solid business, then it can be a good idea to try new things to help your company move forward. Even the best of business owners may find themselves wanting to take steps to improve their business...
Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue
Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service. New research from...
Beyond Pride: Why values alignment matters to connect with LGBTQ+ and Gen Z audiences
This June it’s all about Pride, but savvy Gen Z and LGBTQIA+ consumers are looking for more than a rainbow logo as an indication of whether a brand is truly an LGBTQIA+ ally. A recent study from Horowitz Research among 13-24-year-olds in the U.S. suggests that it will...
‘Have Shot, Will Travel’: Who’s on the move, and where are they going?
In an increasingly safer world, people are now getting the travel bug, according to new research from leading travel guidance platform Tripadvisor. The company’s newly released report reveals that vaccine rollouts globally are driving increasing demand for summer...
How to use video content for internal communications in your company
Has a little misunderstanding ever got you into trouble? Then I don’t have to explain why effective communication matters so much! Not only for your personal relationships, but in the workplace as well. A team can’t succeed if its members aren’t on the same page. It’s...
Social media becoming critical infrastructure for crisis comms: Is social part of your crisis plan?
Crisis situations happen fast, and before PR teams even have a chance to get organized, even minor issues can blow up like balloons—and social media is a big reason why. Complaints and revelations hit this medium at lightning speed, and comments and replies to these...
Communications training in a hybrid environment: Hurdles and solutions
This article is based on the newly published research report If You Thought 2020 Was Challenging; The Future of Professional Development in a Hybrid Working World, available at no charge for a limited time from Barks Communications. If you thought rearranging your...
Health tech reporters speak out on where they’re focused now
After a year of unfounded challenges, developments and solutions, health tech journalists today are ready to move beyond the COVID-centric coverage in which they’ve been embroiled. New research from PR and digital comms agency V2 Communications uncovers the issues,...
3 free and fast marketing strategies for businesses
Although many small businesses tend to have smaller budgets in general, which means smaller marketing and PR budgets, implementing a campaign doesn’t have to be a challenge. There are many ways that smaller businesses can market themselves to their consumers without...
Getting on the same page: Company alignment around customer journeys critical to CX success
Communicators are well aware that the customer experience is the most meaningful objective in building brand loyalty and trust today, but what about the rest of your organization’s leaders? New research from customer journey management firm Pointillist reveals that...
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