PR news + insights
Why “memorability” is the top driver of experiential marketing ROI
As a crowded comms landscape makes it increasingly more difficult to reach customers, smart communicators are turning to creating experiences that cut through the clutter. New research provides brands some much-needed guidance as to what drives ROI for experiential...
5 ways business communicators can use technology to their advantage
Staying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business. Only 12 percent of Fortune 500 companies operating in 1955 survived to the year 2016. You can be sure that the ones that thrived were...
ESG investing is going mainstream—the gulf between intent and action
New research from Newsweek Media Group investigates the rise of sustainable and responsible (or ESG) investing, and finds that while the Paris Climate Accord and the adoption of the UN Sustainable Development Goals (SDGs) in 2015 have boosted growth in ESG investing...
How to avoid a customer exodus—rebuilding trust after a data crisis
Brand and retailer trust is top of mind for consumers, with more than 9 out of 10 saying they consider whether they can trust an organization before they give the company their business. But new research from marketing promotions firm YA and The Institute for Research...
From student to PR account manager—6 things I’ve learned in 6 months
If you had told me at the beginning of my university career in 2015, as I sat in a large, crowded seminar room surrounded by strangers and a textbook pile taller than me, that I would be a PR Account Manager in three years’ time, I probably would have asked the...
Facing extinction, the power of influence offers local media a lifeline
Local media has been shown to generate more trust in the current political and social landscape, but similar to global media outlets, local journalism has been significantly disrupted by the advent of new digital technologies and behaviors—and nearly 60 percent of...
PR pulse: 80% of Americans worried about rights being taken away
With Constitutional rights and issues dominating the current news cycle, and public debates about those rights being challenged or open to interpretation, American history museum James Madison’s Montpelier released new data about how Americans relate to, perceive and...
Consumers are pushing brands to deliver on innovation and ethical responsibility
Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals...
5 ways PR can improve company culture
For a company to be successful today, it will need to have a strong and positive company culture. When you are looking for ways to improve the culture of your organization, one standout option would be to hire a PR firm. A good public relations firm can help to...
Media trends—which newspapers do readers trust most?
A new study measuring "trust" among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research. Because ideology self-defines selection when it comes to actually...
New APCO study shows which advocacy sectors will set next Congress’ agenda
Amid a brutally contentious political landscape in the U.S., a new survey of policy leaders in Washington by APCO Worldwide shows that technology and healthcare associations are best positioned to drive their agendas in the next Congress. The key results were released...
Year of the digital brand—new study reveals 2018’s loyalty winners and losers
Loyalty has become one of retail’s most important metrics, and while it has been and remains an elusive goal for many, new research from loyalty and customer engagement research consultancy Brand Keys showcases how some brands have managed to build and maintain these...
