PR News Archive
Most companies are committed to net-zero, but few are ready to innovate necessary solutions
Two-thirds of companies say they are committed to climate and sustainability (C&S) initiatives in a new survey—in fact, more than half report that they are committed C&S innovators, ranking both innovation and C&S among their top three priorities—but the...
The importance of using the right communication tool for PR agencies
As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help. Using the latest...
How Hispanic online shopping habits have evolved in the wake of the pandemic
While it is true that online shopping offered a lifeline to consumers during the pandemic, for members of the Hispanic community that lifeline could be making it harder to stay afloat, according to a new consumer shopping survey by Consolidated Credit. The results...
Half of holiday shoppers steadfastly brand loyal, will only shop at stores frequented in the past
Trust is a key to brand loyalty—48 percent of consumers say they distrust brands with their personal information. As a result, one in two U.S. holiday shoppers are steadfastly brand loyal and will only shop at stores they frequented in the past, a new survey of U.S....
11 steps to launching influencer giveaways on Twitch
Twitch is one of the most popular streaming platforms online. It has over 6.5 million monthly viewers and can be a great way to engage with your audience and earn a stable income at the same time. But it's a never-ending game, and you should always strive to reach...
The real metaverse opportunity is moving beyond gaming
New research from independent professional services firms network KPMG finds that the vast majority of U.S. adults are ready to move beyond gaming experiences in the metaverse and see value in immersive interactions, such as socializing with friends and family (78...
5 tips for appealing to today’s consumers and improving your reputation
Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. A lot has changed since the start of the pandemic, and businesses now have to adapt and adjust to ensure that they can...
Long live the king: New report reveals a dramatic increase in marketing content in 2022
If it was ever a secret that content is king, it seems the cat is out of the bag now. Three in four (76 percent) tech companies are at least doubling their content development efforts year-over-year, and nearly 30 percent of companies are producing three to five times...
How AI is changing the digital landscape for marketers: Insights and predictions
As artificial intelligence becomes more sophisticated, it is changing the digital landscape for marketers. AI can help with tasks such as customer segmentation, content curation, and lead scoring. In this blog post, we will discuss some of the ways that AI is changing...
5 top PR tips for success in real estate
When it comes to promoting your real estate business, there are a lot of different things that you can do. But not all of them will be effective in helping you achieve your goals. To make sure that your promotional efforts are successful, here are five of the best PR...
Brands must keep pace with factors driving consumer behavior—key marketing insights
The metaverse, cryptocurrency and NFTs are poised to revolutionize commerce in some form or another, while personalized shopping experiences and incentives, such as free shipping and discounts, are key factors driving purchases, a new survey report from open SaaS...
The myth of earned media: 5 reasons why content marketing fails
Content marketing is a critical tool in your marketing arsenal. And the numbers don't lie. The 2022 State of Content Marketing report shows that 97 percent of businesses already incorporate content marketing into their marketing strategy. Therefore, the internet is...