PR news + insights
PR then, now and in the future— exploring the third space
How many concepts are so captivating that students are willing to study them for no credits? Ask any educator that question and they will tell you: not many. So when Dr. Ernest Wilson III was approached by his students who wanted to learn more about Third Space...
Why ‘going green’ is a great PR move—and how to do it
By making your business more energy efficient, using renewable energy where possible and recycling more, you can lower the business’ carbon footprint and do your bit in the fight to save our planet. There are, however, several reasons to embrace eco-friendly practices...
How CEOs are boosting ethics engagement to fuel corporate culture and brand trust
CEOs are deepening their engagement in the areas of ethics, values, trust and transparency, according to new research on the marketing and communications practices of leading companies from EthicOne and the Ethisphere Institute. The new, jointly released Ethics in...
Misinformation, fake news, and implications for the PR industry
The emergence of social media and the Internet as a whole has opened the floodgates to a deluge of information, both false and true. This would not be problem if we lived in a society where everyone had a habit of skeptical thinking and critical inquiry, but...
New agency compensation study consistent with PR benchmarking research
PR and creative agency consulting firm Gould+Partners recently released its fourth PR industry annual survey report, The Trusted Authority in PR Industry Trends and Best Practices. The study comes on the heels of the company’s previously published research reports,...
Gen Z’s perspective on transportation ushers in new “Mobility Culture”
A new report from global comms firm Allison+Partners suggests that changing definitions of transportation and an influx of new mobility solutions are paving the way for the birth of a new culture—the mobility culture. Resulting from the intersection of transportation...
Exploring the “Great Divide” between brand marketing and consumer expectations
While brands continue to invest in new technology and practices to better connect with consumers, the gap between brands' performance and consumer expectations remains wide, according to new research from Alliance Data’s card services business, a provider of branded...
4 lessons from the PR techniques of the solar power industry
Solar power might seem like a niche industry. It has a very specific purpose, and as an energy source, is a fairly unique part of people’s lives that few other companies or industries can match. However, as an alternative energy source that has had to work hard to...
Which types of brands cite customer lifetime value as a top goal?
New research from personalization software firm Monetate explores success factors in how brands create more loyal and lasting customer relationships. The company’s third annual Personalization Development Study, in partnership with third-party researcher WBR Research,...
Creating intelligent content—new PR and marketing playbook provides a crash course
Yes, content is still king, and it’s the key component to any PR and marketing materials—if you’re willing to forego the usual grandstanding about your brand and its “revolutionary solutions” and instead focus on connecting with an actual audience that may not really...
So your client wants to be in The Wall Street Journal…
Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A...
AI will lead the next tech revolution—but many fear its dark side
Artificial intelligence is expected to be the next touchstone of technological achievement for consumers and businesses alike—a whopping 91 percent of tech execs and 84 percent of the general public believe that AI constitutes the next tech revolution, according to...
