PR News Archive
COVID crisis is changing how companies forecast and plan—here are 3 ways they’re adapting
As we move more decidedly into the recovery phase, brands and businesses are scrambling to get their long-term strategies back on track. New research from predictive analytics software firm Prevedere illustrates the impact COVID had on business planning, how leaders...
4 reasons why influencer marketing is a must-have strategy today
With influencer marketing, your brand focuses on using influential social media users to deliver your messages to an engaged, relevant audience. Influencers combine online campaigns, exclusive content, and user-generated content to market your brand and increase its...
Transcreating PR materials into different languages—and attracting global clients
While translation is the act of rendering text from one language to another, creative translation is a subcategory that deals with innovative phrasing that’s more than translation. There have been many “translation fails” because translators transliterated, rather...
Only 1 in 4 companies are able to track digital transformation ROI—here are the challenges
Brands and businesses recognize the urgency of a successful digital transformation—and while many are tackling the implementation and execution, new research from global digital transformation specialist The Keenfolks reveals that nearly three-quarters of the world's...
OnlyFans’ switch to generic: A social media cautionary tale
Early this year, we wrote about OnlyFans and how its popularity represented a new path for social platforms, one grounded in creator control and against censorship. In the last few weeks, however, the company has thrown this narrative out the window. They announced...
4 ways to use content marketing to boost conversions and sales
“Content is king” is one of the most popular phrases in content marketing. It has been used so much that it’s starting to sound like a cliché. Though that might be the case, content marketing is crucial to driving conversions and sales for most online businesses. This...
4 helpful tips to grow and enhance your business quickly
When first launching a business, the main goal is to establish your brand and take steps to grow. Unfortunately, this isn’t something that happens overnight. Achieving ongoing growth is something that requires dedication, patience, and hard work. You will quickly...
Holiday brand perils: Economy, rising COVID cases present challenges—and opportunities
With the criticality of the upcoming holiday season, and the many challenges brands and retailers face with emerging post-COVID consumers, global consulting firm Berkeley Research Group (BRG) released new survey results taking the pulse on consumer holiday shopping...
5 tips to help you improve your brand messaging in the new normal
The business world has changed a lot since COVID-19 swept around the globe. Aside from enforcing social distancing and other health measures, businesses have had to change how they do things to minimize the impact of the pandemic on their customers and workforce....
ESG is critical for today’s companies—but they need more guidance
In order to attract today’s eco-conscious consumer, environmental, social and governance (ESG) initiatives are becoming increasingly important to public companies—but uncertainty around how to report ESG activities underscores a clear need for better regulatory...
Public relations and cybersecurity: Why preparation is protection
In the modern business era, cybersecurity failures are among the most common forms of a PR disaster. Not only do breaches in your network cybersecurity show to customers and clients that you haven’t run your due diligence on your network, but it suggests that the...
Is your brand using AI at scale? Why it’s critical for meeting the demand for personalization
Retail brands are grappling with new consumer expectations in the looming post-COVID age, and meeting demands for personalized communication may be the most baffling challenge. According to new research from CX leader Talkdesk, AI is the critical tool to achieve it....
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