PR news + insights
New survey of biz execs finds companies may be data rich—but insight poor
Business execs are practically swimming in data, especially in marketing and other comms fields. But is all this data actually providing them with the customer takeaways they’re looking for? New research from predictive analytics software firm Prevedere, in...
7 ways influencers have changed marketing strategies
Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method. Influencer marketing...
Simple and effective PR strategies for startups
At the onset of a new venture, startup founders already have a lot on their plates—from raising funds for getting the business plan off the ground to introducing the product to the market. Besides that, small business owners and entrepreneurs often have limited...
Will the next wave of technology disruptors fix the broken customer experience?
Technology is providing us with some great solutions to business obstacles, including many in comms fields—but for every solution, we seem to be left scrambling to overcome new obstacles createdby the technology. New research from Frost & Sullivan's Information...
Using marketing to penetrate into the Chinese market
China has one of the biggest populations in the world, and has a large market for any enterprise to venture into. This is the reason why major brands consider venturing into the great Chinese market. With changing times, e-commerce is the easiest way to trade. China...
How to brand your startup in 5 steps
Creating a brand for a startup company is not easy or simple, and when done badly, can be the difference between success and failure. You could be offering the best service or product in the world, but if you can’t connect with people, grab their attention, inspire...
It’s time to change digital marketing from data-driven to choice-first
New research from mobile journey marketing tech firm Ogury examines the attitudes of over 287,000 mobile users towards marketing and data—and the findings reveal that current practices of digital marketing are failing to provide value to users and could endanger...
Crisis-plan crisis—nearly one in four companies don’t have an up-to-date plan
With harmful content and other crises potentially around every (social media) corner these days, brands and businesses need to be proactive when it comes to protecting their reputation and their customers. Seems like a no-brainer, but new research reveals this is not...
Future-forward trends in public relations—how you can keep up
As the world is evolving, with globalization and the rise of technology, one might become afraid about their public relations business. And is there a need for public relations in the new world? There is a need for it, of course, although certain aspects of it are...
Facebook, we have a problem: Tacky Apollo 11 ads are running amok
As the country gears up to mark the 50th anniversary of the Apollo 11 moon landing, hucksters of knock-off T-shirts are celebrating as surely as the rest of the nation. They have been hawking their wares almost virally on Facebook timelines. And the social media giant...
Four key trends are shaping modern consumer behavior—how to evolve your culture
Even in this data-rich age and with terrific tools at their disposal, brands and businesses continue to struggle with understanding today’s consumer. Intriguing new research frommarketing and media agency networkUMsheds light on modern-day consumers’ true preferences...
B2B vs. B2C—defining the difference and adjusting marketing accordingly
Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches....
