PR News Archive
ICYMI: Bulldog’s most popular posts from July
Despite the dog days of summer, and a week away on summer break, Bulldog had some remarkable post visibility in July. Although COVID continues to be the hot topic, we saw a wide variety of posts getting lots of views, tackling newsy topics like Black Lives Matter and...
As the fitness industry evolves into the wellness industry, here’s how to evolve your comms strategy
Some realms of the ‘fitness’ industry have undoubtedly exploded in recent months as many look towards new ways to satisfy their wants and needs amidst a global pandemic. That being said, here are some insights on how the fitness industry is evolving—and how proactive...
4 components your corporate event needs to have
Corporate events are excellent tools for businesses. They make for great networking opportunities and can be used to get the word out about a new product or innovation that your company has developed. They can also be used to educate people about your company and how...
Who do you love? These ‘Brand Beacons’ have delivered A+ interactions with consumers
The COVID crisis has been a learning experience for every brand, and more than a few have stumbled (or fallen) with their ever-important digital experience. But a handful have delivered above and beyond expectations—and don’t think consumers haven’t noticed. Today’s...
When and how to fire a client humanely: The ultimate in crisis communications
PR professionals have had to deal with a lot of new challenges over the past few months. They've had to learn how to handle internal dialogue during a pandemic, and adapt to how COVID-19 has changed the way we communicate. But while these new issues form some of the...
More than half of tech companies may pass on 2021 trade show circuit
As the COVID crisis continues to shake up the business world, new research from tech PR firm ARPR reveals where tech PR and digital marketing efforts are headed in 2021. The agency’s new study, Marketing in a Post-COVID World, found that 49 percent of respondents said...
You can’t tell the sports marketing program sponsors without a scorecard
Eventually, hopefully, the coronavirus pandemic will subside. And some aspects of our culture will be changed. But one that will not is the business of sports. Regardless of the event, sports marketing sponsors will continue spending billions of dollars a year on...
Gen Z ushers in a new digital paradigm, resetting expectations for brand experiences
The digital-native Generation Z segment has new expectations for the web—and as a result, is putting new demands on brands and businesses in the age of COVID, according to new research from WordPress digital experience platform WP Engine. The companies who will...
What I know after 40+ years in PR—and what you should know
Sinatra sang that when he was 21, it was a very good year. When I was 21, I was listening to Hyman Roth sternly lecture Michael Corleone to not push for answers that he may not wish to hear or question how things are done, but to remember instead that “this is the...
8 timely tactics to improve your public relations efforts
Public relations should be a top priority in any business. Effective and well-planned PR campaigns can bring about several great rewards. In particular, PR allows businesses to create meaningful connections with their audience and build credibility and authority...
In wake of pandemic and politics, nearly 4 in 10 consumers currently boycotting a company
Protest is in the air in America, and brands behaving badly are hot targets—according to new research from credit health management firm CompareCards, a substantial percentage of consumers who feel that a company is acting wrongly are willing to express their...
Is your brand ready for a TikTok ban? How to plan, prepare and pivot.
TikTok is the new social media sensation, making major outlets like Instagram and Facebook seem quaint and old-fashioned. The app has particularly experienced a surge in popularity with Generation Z users. As such, many companies are eager to jump at the opportunity...
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