PR news + insights
What’s new and what’s working with today’s CX planning—or is it all for nothing?
It’s all about the customer experience these days for product retailers, whether B2B or B2C—but most brands and businesses are dropping the ball at one point or another along the CX journey. And despite numerous strategies and tactics designed to facilitate the...
5 lessons marketers can learn from the Popeyes/Chick-fil-A chicken sandwich Twitter wars
Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its sassy Fried Chicken Sandwich battle went viral on Twitter—and led to a complete...
Marketing trends: A beginner’s guide to programmatic advertising
In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize...
Consumers believe brands can help unite a divided world, new WE Comms study finds
As faith fizzles that our widely disparate political parties will ever be able to find common ground, who can we turn to for unity and stabilization? Could our favorite iconic brands be the ones to step up and save the day? Not only do consumers hope so—they’re...
5 tips for working effectively with your PR agency
Client relations is a major aspect of our jobs at PR agencies. I have personally had the pleasure of working with all sorts of clients during my decade-long tenure in the industry. While I can’t name any favorites (how’s that for PR spin?), I can say that my favorite...
Best Food & Bev Campaign: Adam Ritchie mixes it up with influencer collabs
Life Alive quietly opened a flagship organic café near Boston University to showcase its new look and feel, and offer uplifting communal experiences. But the café's soft opening went unnoticed by press months before PR was first engaged and it was already considered...
The hybrid services model—exploring new strategies for in-house agency success
Companies have long battled with weighing the benefits and drawbacks of managing their marketing and communications in-house vs. hiring an outside agency. New research from agency partner Filter examines the key considerations and consequences faced by an increasing...
What #MeToo reputation recovery can teach us about PR
The #MeToo movement has many faces. It’s a fight about consent, about gender relations, and about the ways money can act as a shield, but that’s not all. From a public relations perspective, #MeToo is about the power of an individual’s reputation and whether, having...
6 content distribution channels you’re probably missing
In the past, content distribution was simple. You would publish your blog, post a link to social media or email, and your readers would come flooding in. But things have changed. Today, brands are producing more content than ever, but much of that content is going...
Content quality is the top priority for APAC journalists—what are the defining factors?
As Asia-Pacific media and PR pros are coming to grips with rapid technological progress and shifting audience preferences, new research from PR Newswire reveals some telling findings about journalism in the region—with plenty of lessons for media and PR pros here at...
Content creation pro tips—tailoring content for multiple platforms
It’s important to tailor the message of a brand’s content to the audience it is reaching on each platform it owns. Executing a successful multi-channel marketing plan is a hefty task, and it requires much organization and monitoring of consumer behavior. Another...
Examining the disconnect between data trust and data quality
A new study from data software firm Syncsort explores data quality and organizations’ confidence in data across their enterprise. Though most respondents rated their organization’s data quality either as “good” (38 percent) or “very good” (27 percent), the survey...
