PR News Archive
The future of the Creator Economy: How content creators are leveraging new revenue strategies and AI to thrive in the evolving content industry
Content has always been king, but thanks to the burgeoning creator economy, it now has a business empire of its own—and business is booming! Now a thriving industry unto itself, new research from music licensing platform Epidemic Sound provides insights into the...
Top 5 digital marketing best practices for eCommerce brands in 2023
Are you frustrated with the poor conversion rate of your eCommerce store? Is your eCommerce marketing able to yield the most for your business? Overview Ecommerce has been one of the most lucrative business models, especially in the retail sector, where convenience...
New events industry study finds in-person attendees have returned, but ROI challenges persist
Like so many other things, in-person business events took a near-fatal blow during the pandemic, and in the resulting virtual era, many wondered if they would ever return at all, not to mention return to its glory days of being a significant business-generating...
3 ways a well-written press release can help market your business
If you’re a business owner, you can’t have failed to notice that you have a lot of competition. If you’re not aware of your competitors, then it’s time to look more closely at them, even though that might not be a comfortable thing to do. The more you know about your...
The 2023 Chief Strategy Officer: Role becomes more important in disruptive times to drive change, bridge internal gaps, and solve complex problems
During volatile times like these, when the economy is shaky and recession looks more and more likely, brands and businesses worldwide amp up the priority of innovative strategy to better ensure the bottom doesn’t fall out if a seismic event occurs that can take down...
Does your brand need a Twitter check mark? New research examines whether verified accounts see more interactions
Twitter Blue was introduced in 2021 and was originally pitched as a subscription option for users to get early access to exclusive features like editing Tweets and receiving dedicated customer support. Once Musk took over in 2022, verification was added to the...
Beyond money: PR and the transformative power of time donations in community development
Introduction: Redefining giving Traditionally, donations have been perceived primarily in monetary terms. While financial contributions undoubtedly play a crucial role in community development, the transformative power of another type of donation—time—has come to the...
4 reasons why storytelling is so important in public relations
Being able to craft an interesting narrative and tell a story that resonates with the public is something that many businesses want to do. It is part of their marketing plan and a way to make their business and products memorable and exciting. Yet storytelling is...
In AI we trust—it’s the marketers behind the curtain that consumers really fear: New research finds big concerns about brand transparency in AI content
Much recent research has shown that many consumers have trust issues with generative AI as the tech powers its way through business operations, sweeping many standard practices into virtual obsolescence. But we might have gotten it wrong up to this point: new...
How to maximize the impact of A/B testing in your performance marketing campaigns
A/B testing is a process marketers use to improve and optimize the performance of their marketing campaigns which leads to better results and more engagement and conversions. Maximizing the impact of A/B testing is essential in determining the success of your...
Best practices & tips for writing an engaging book press release
Your book promotion strategy might involve book reviews, attending book signings, conducting book readings, and running contests and giveaways. However, one mention in the press can multiply your efforts, sending a community of readers your way, and earning your book...
Digital experience dominates 2023 summer travel plans and purchases—today’s travelers research and book trips online, and have a short fuse for online frustration
Leisure travel has found its way back from the COVID-induced crisis it experienced for years, and summer travel is set to explode, with 85 percent of adults planning to travel this summer, up 5 percent from last year’s post-pandemic high. As millions of Americans head...