PR News Archive
Influencer marketing remains a go-to COVID strategy—9 in 10 marketers seeing big results
We’ve seen that influencers have been able to make authentic connections with consumers during the COVID crisis, and new research from micro-influencer marketing platform SocialPubli reveals that a whopping 90 percent of marketers say influencer marketing results are...
Is PR creating its own buzz? The emergence of earned media-led marketing
The concept of PR as a solo standalone practice has long been trending downwards. That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the...
New research examines COVID’s shopping and social impact
Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for...
How to optimize your content distribution strategy
You’ve laid all the groundwork for a successful content marketing strategy. You’ve assessed past and present content deliverables, identified the performance gaps and started building a library of assets that map to buyer personas and each stage of the buyer’s...
Journalists on the move – Week of November 30
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Greenville News, The: Marcus Navarro (@MarcusQ_Navarro) has been appointed Business Reporter. State, The: has hired...
The 5 Most Common Problems with Media Databases (and How to Solve Them)
Media databases are powerful tools. They quickly provide PR practitioners access to journalists from across a wide breadth of industries and outlets, and within a variety of roles (reporters, editors, and producers to name a few). Most databases also offer an easy way...
How PR strategies can help expand your small business
Ensuring that you're constantly attracting new customers and gaining their loyalty is one of the most important things you can do to expand your business. One of the best ways to accomplish this is through public relations, the process of earning free advertising...
How to make your website a powerful PR tool
Excellent PR is central to the success of all aspiring businesses. Getting a PR boost is like gold dust to any company wanting to attract more clients or make more sales, but what many do not realize is that it’s eminently possible to do so using your own website. The...
How to inspire healthy competition among your team
When it comes to cultivating a productive workplace environment, oftentimes, a bit of healthy competition can make a positive impact. Competition inspires people to strive for better and can contribute to a more focused setting for everyone. However, it would be naïve...
The 5 Most Common Problems with Media Monitoring Solutions (& How to Solve Them)
Media monitoring comes in various forms, but no matter if you are a DIY-master, self-serve aficionado or full-serve fanatic, it is an essential part of any PR and communications strategy. Depending on goals and available budget, some PR professionals rely on free...
What businesses need to know about hiring a PR firm
Starting your own business entails many things. Being the head of a company means that you’re responsible for overseeing everything, and you can’t be everywhere at once. This can be stressful, but there are many ways that you can make things easier on yourself, and...
4 ways to help your PR team work better from home
The requirement for teams to work from home has been something that businesses across the world have been getting used to since the beginning of 2020. Now your team will be slick operators—using conference calling on their laptops like pros, and using the cloud to...
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