PR News Archive
Are businesses out of touch with employee challenges while they’re working from home?
Businesses around the globe have struggled through handling remote workforces in a trial-and-error fashion since the COVID crisis began, with some companies having more success than others. New research from employee success platform Peakon now finds that 19 percent...
Social media best practices to consider during times of crisis
Behind every @ symbol following your brand, there’s a person who bestowed a measure of confidence in your company. Followers share their time reading, commenting and liking. That engagement is priceless. While finding the “right” words during this time may prove...
5 ways companies are giving back during the COVID crisis
The world is facing unprecedented economic and health challenges as the COVID-19 pandemic continues to infect thousands of people. Companies around the world have been faced with the challenge of adapting to rapidly changing economic conditions, the need to protect...
Most small businesses manage social media in-house—but do they post often enough?
Just about everyone is online more often these days, so it’s imperative for brands and businesses to make sure they’re there often as well. But PR and marketing pros, and especially small businesses, know what an onerous and time-consuming task it can be when...
The COVID crisis is rewriting the cultural rules of communications
Two months ago, any Millennial would have told you that nothing more anxiety provoking than an a real-time phone call. Of course, that was in the pre-COVID world. But today, in the solitude of quarantine, a craving for intimacy and stronger personal connections means...
COVID-19 could be a catalyst for ESG adoption by tech companies
Technology companies are placing more importance on environmental, social and governance (ESG) practices, driven by the current COVID-19 pandemic situation, regulatory requirements and investors' expectations, according to new analysis from professional services...
COVID-19 reveals critical importance of succession planning to PR
Across the United States and around the globe, COVID-19 has revealed many businesses’ weaknesses, and not just in terms of economic stability or supply chain management. No, businesses are all living through a crash course in crisis management and communications, and...
Why having the correct insurance is good for a contractor’s PR
Every business is striving to maintain good public relations, whether that be through providing a quality service, engaging with customers and clients, or making a positive difference through progressive or charitable actions in the wider community or world. However,...
As COVID crisis shifts gears, consumer sentiment is changing—what should brands do?
With many brands and businesses now resuming operations, society has entered a new phase of the COVID crisis—and consumer expectations and behaviors are changing in real-time. New research from customer experience consultancy Market Force Information examines the new...
Now’s the time to stage a virtual intervention with your leaders
When your leaders and frontline communicators are doing media interviews or Zoom sessions from home, what do you see? Technical glitches? Wooden delivery? Content overload? Now might be the time to stage an intervention. Our expectations for a quality virtual...
COVID-19 stats every brand and marketing team need to know
If you’ve been tuning in daily to watch the news and pluck a few insights from press conferences, you’re in the majority. Most of us are on a steady diet of headlines, charts, and info about COVID-19 as we try to piece together how the pandemic will further impact our...
Employee trust is changing during the COVID crisis—how communications can help
New research shows that more than a third of U.S. employees say their level of trust in their organizations has changed during the COVID-19 pandemic, with equal levels reporting gains in trust (17 percent) as reductions in trust (17 percent) as the public health...
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