PR News Archive
In today’s explosive political environment, when should businesses risk taking a stance?
In just its first couple of weeks, 2021 has already seen enormous political chaos, as the divisiveness and partisanship that has been plaguing the country for years continues to foment. Most consumers seem inclined to jump on one side or the other of every issue with...
Product marketing power: Sales promotion ideas that work
Competition throughout the pandemic was fierce and only got worse as merchants ended 2020. Many stores and brands even began promoting Christmas before Halloween. What can be done to gain an edge over the competition in 2021? One strategy is promotions. Not only might...
Post Brexit Britain: International marketing laws that could be introduced
For many of us, we thought it would never happen. For those that weren’t in this camp, chances are they were amongst those who simply put it to the back of their mind and forgot about it—yes, we’re talking about Brexit. From sandwich confiscations to deliveries being...
5 tips to leverage social media for outstanding customer service
Customer service today is not what we knew a few years ago. Today, no one has the patience to send customer service emails or dial customer support numbers. Think about it—when was the last time you did so? Using social media for customer service is not new. But the...
Journalists on the move – Week of January 18
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg Opinion: Michelle Leder (@bopinion) has begun writing a weekly column for the title. New York Times:...
More action than words on Martin Luther King Jr. Day
Next week, the nation will observe Martin Luther King Jr. Day, a federal observance that honors the birth of civil rights leader Rev. Dr. Martin Luther King Jr. and provides a platform for organizations to communicate their commitment to his fight for equity and...
Exploring Gen Z women’s new perspectives on life, career, injustice, social media and brands
Perhaps more than any other group, the ongoing COVID crisis has had a profound impact on the lives of the women of Generation Z—on their priorities for the future and their views on careers, relationships, racial injustice, social media and brands. New research from...
4 PR strategies to use when your business goes green
If you're running a business and you're in the process of becoming more sustainable, don't miss out on the gigantic opportunity for some great PR. Whether you've hired a PR strategist or you're doing it on your own, there are some tried and true techniques for getting...
5 ways that well-executed branding improves PR
PR is about having clear objectives. From a business perspective, PR is about managing and publicizing awareness and information regarding your products and services. A good campaign will allow you to inform the public about what you do and what you stand for, and it...
2021 Big Data and AI study provides progress report on state of corporate data initiatives
A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021. Among the key findings: Even among the challenges...
5 ways to make your PR presentation amazing
As a PR professional, you probably spend large parts of your day fostering relationships with journalists. You're normally trying to convince other professionals in one way or another—tirelessly befriending people who can influence your brand's success. But there's...
Retailers’ poor holiday performance cost them permanent customers
With especially high consumer demands to meet during the 2020 holiday season, brands and businesses faced special challenges that many could not quite meet. And according to new research from cloud-based voice and analytics firm Voxware, those unprepared retailers...
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