PR news + insights
Top customer engagement priorities for 2019—new report IDs top 3 strategies
Today’s consumers are realizing that both online and in-store shopping offer key advantages and drawbacks, and they want to shop wherever and whenever they want with the benefits of both the digital and physical experience. As retailers look for ways to differentiate...
2019 tech trends and predictions from media experts
Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top...
Consumer video streaming preferences—what’s working in 2019
New research from video cloud services provider Brightcove analyzes global consumer consumption preferences across generations when it comes to live and on-demand streaming video content. According to the firm’s 2018 Global Consumer Streaming Habits Survey, 58 percent...
National brands will spend $62.7 billion targeting local consumers in 2019
While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. According to new research from BIA Advisory Services,...
The importance of social influencer marketing—making it work for you
No matter what type or size business you are operating, there are two buzzwords which keep coming up time and again when devising a product marketing strategy. Those words would be “influencer” and “social.” Since it seems like the entire world has gone social, why...
PRSA Foundation reveals a diversity disconnect among comms pros
A new survey from the PRSA Foundation reveals that while the majority (85 percent) of communications professionals believe diversity in the workplace is either important or very important to them, only 27 percent believe they’re currently working at an organization...
The importance of perception—how to upscale your small PR firm
How people perceive you and your PR agency will play a large part in your future. Whether your business grows or fails will largely come down to the effectiveness of your branding and the perception that your audience builds of you. Being a small business can be...
The 6 key things influencers look for when collaborating with brands
As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power. Previously thought to be a fleeting fad, influencer marketing has stabilized to become a common...
7 actionable ways to build hype for your brand’s next event
When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful. Hype can be defined simply as interest in your event, with greater hype...
AI is creating jobs, but new research reveals biggest AI hurdles in 2019
Results from a new Dun & Bradstreet survey of AI World Conference and Expo attendees reveals that 40 percent of respondents' organizations are adding more jobs as a result of deploying AI within their business—and contrary to concerns of AI being a job killer,...
Today’s trend towards less screen time is challenging website marketers to simplify
A large majority of people spend more than four hours online for leisure every day, but changing consumer attitudes toward internet usage, as they search for ways to curb internet addiction, could cause this number to drop. In fact, more than one-third of people (37...
Marketing strategies for building a ranking article in 2019
Building content with all the ingredients to rank highly isn’t a simple process—but with a solid understanding of marketing strategies, content writers won’t have to go it alone. All too often, well-written content is unable to rank strongly on Google. Chances are,...
