PR News Archive
How can agencies drive new business during COVID? Despite obstacles, it’s out there.
2020 has been a year many of us would like to forget. COVID has upended most industries, many businesses have suffered fatal damage, and for the survivors, it remains a long road to recovery. Communications agencies are likewise paying the price, starving for elusive...
Brand pivoting is critical in the COVID age—how agile are you?
Many basketball coaches say the reverse pivot is one of the fastest ways to improve a young player’s attack skills. Similarly, brands that are quick to adapt and pivot may also see quicker success as consumers emerge from under the pandemic. What’s changed Sure, many...
Cyberattacks have skyrocketed due to COVID-19—how to get control
Cyber security has been a critical topic throughout the digital age, but new research from IT security and endpoint management firm Taniumreveals that 90 percent of IT leaders surveyed said they experienced an increase in cyberattacks due to the pandemic—and an even...
How PR fits adeptly into the world of sales
PR is essential to many companies because it's another way to market the product or service a company offers. Without PR, you may need to spend more time on marketing and customer relations. Luckily, PR can apply to any industry or business, even when it comes to...
Journalists on the move – Week of September 21
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media New York Times Video: Arielle Ray (@arielle_designs) has been appointed Graphics/Multimedia Editor. Sacramento Bee:...
Rewiring corporate strategy—four ways to rethink how you plan future business actions
Business competition is always a fierce battlefield, but as companies look beyond the COVID crisis, they will almost surely need to change how they devise and execute corporate strategy to outpace disruption and their competition, according to new research from...
18 internal communications strategies for 2020
How you communicate a message is as important as the message itself. When it comes to internal communications, this certainly holds true. Company culture can give your organization a major strategic advantage in these changing times. But what your culture consists...
5 tips to strengthen your PR team for maximum results
A good PR team is worth its weight in gold. By having an iron-clad PR strategy for any situation, your business will be able to overcome any adversity and come out of any situation with your reputation intact. There are many ways to improve your PR team, but the...
4 new trends that are empowering consumers—and turning the tables on B2C brands and firms
Consumers have acquired new power when dealing with B2C brands and businesses, and they are throwing down the gauntlet about what they expect from those they choose to do business with. These newly empowered customers no longer need to trade off price, convenience,...
4 examples of successful virtual events in 2020—and what made them work
The ongoing coronavirus pandemic has presented multiple unprecedented challenges for businesses across the globe, with the immediate adoption of remote work culture being one of them. Nearly eight months in, virtual events are quickly replacing in-person events. With...
COVID’s impact on marketer perceptions of AI and consumer connections
New research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) compares pre- and intra-COVID-19 priorities for marketers and their approaches to developing effective campaigns. The firm’s new study, The Pivot Report, indicates...
How to prepare your website for a PR scoop
The world of PR is fast-paced and traffic-heavy. When you do manage to get coverage, there’s a chance that a huge amount of traffic will rush to your website, and your digital infrastructure must be prepared to handle that load before you engage in PR, releasing press...
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