PR news + insights
5 ways airlines can build stronger relationships to gain loyalty
Summertime is here—that’s right, time for vacation travelers to get ready for what they rightly assume will be forgettable airline experiences. With such a pathetic track record in customer satisfaction, what will it take for this industry to embrace some new CX...
Journalists on the move – Week of July 16
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @MEDIAlertUSA and @MEDIAlertCANADA News and Media Associated Press: hires Steven Sloan (@stevenpsloan) as Political Editor. Columbia Journalism...
How community relations can outpace even your best media hit
If the early-in-my-PR-career me were looking at the current me writing this article, he would either be laughing or looking at me incredulously. In the earliest days of my career, I was a media placement machine. Getting a client placed was as simple a proposition as...
U.S. consumers becoming more open to sharing data—is it wise?
Despite the Cambridge Analytica incident and other privacy concerns, new research from marketing data foundation firm Acxiom, in partnership with the Data & Marketing Association (DMA), finds U.S. consumers are becoming more open to engaging in data exchanges in...
PRSA strikes back: Org chair addresses reform turmoil in new exclusive
The Public Relations Society of America is under attack—a small band of rebel members has broken loose from the usually tight-knit org and launched an aggressive ethics-reform initiative, and the industry’s leading trade association suddenly finds itself the target of...
How fashion retailers are using SEO for product promotion
With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales. This is achieved when their websites are featured by the search engine, which determines whether...
New report explores the state of Artificial Intelligence in B2B marketing
While the talk of AI is pervasive, new research from marketing and sales intelligence firm EverString and B2B marketing sales acceleration firm Heinz Marketing shows that B2B marketers are still just learning about the broad expectations of how AI will help achieve...
Why brands need to pay attention to Millennials’ CSR ideals now
ICYMI, Millennials do things differently. They shop differently, engage with brands differently, and they hold brands accountable more than any generation before them. New research reveals a stern warning for companies to keep an extra-sensitive eye on their...
How Surfrider found PR success with a simple winning formula
When considering which larger international social issue charities are doing PR right, it’s easy to point out the Surfrider Foundation. The organization, dedicated to protecting oceans, waves, and beaches around the world, has a clear program for creating and...
Brands share secrets to optimizing corporate anniversary campaigns
With more than 20 organizations at this year’s Anniversary Marketing Summit in May planning their own anniversaries, the event brought together marketing leaders from Jack Daniel's, Cargill, The National Hockey League, and Guinness World Records to share corporate...
Strategies for making World Cup fans into fans of your brand
It is actually fairly stunning that the World Cup only comes around every four years when you consider everything that goes into it. The building of the stadiums alone is a tremendous human endeavor that takes the labor and knowledge of thousands of people to make...
Why voice search is set to take over the world in 2018
Ok Google, tell me why voice search is becoming so popular in 2018. Alexa, why is voice search becoming a preferred searching method for many people today? These are the names and phrases you can expect to hear a lot more in the future—Ok Google (Google’s Home...
