PR news + insights
Amplifying content for video amplifies purchases, particularly for Millennials
In an age when plain-text content just doesn’t get the job done, communicators are realizing that amplifying their content across channels is the best way to reach the full variety of today’s power purchasers. And whether you’re creating content for consumers or B2B...
Holiday outreach time is here—are your links ready?
Even though Halloween was just a couple of weeks ago, the shift into the holiday season has already begun. According to a recent Forbes article, holiday shopping’s center of gravity has shifted to November. Whether you’re rolling out a multi-channel holiday marketing...
These 5 PR tactics will help your start-up hit the ground running
All start-ups have one common issue: they need attention and brand recognition to grow, but they typically need to compete against larger, more established businesses. This can dampen the spirits of many start-up companies looking for ways to cut through the noise...
Getting public relations right—3 fundamental tips for effective PR
Public relations helps shape people’s perception of your brand and determines how well you’re received. But good PR often comes at a cost—it can be a costly, time consuming and demanding process. However, the returns and results are very much worth it. There are many...
The Voice of the Customer is louder than ever—why aren’t brands listening?
While over three quarters (78 percent) of brands now measure customer satisfaction, most admit to failing to get real business insight from listening to the Voice of the Customer (VoC), according to new research from UK-based digital CX firm Eptica, which found that...
Scandals, shakedowns and disruption: Facebook’s troubled teenage years
As the mother of teenagers, I know first-hand the challenges of ushering children through their formative years—and I see that since Facebook became an adolescent, they too have been experiencing growing pains. In just the past few years, the 14-year-old Facebook has...
U.S. consumers abandon brands after breaches—but still share their data
A new global survey from identity security firm Ping Identity reveals what consumers expect from brands when it comes to the safekeeping of personal information—and that many are making drastic changes to the ways they interact with companies and secure their own...
9 effective ways to make your website trustworthy
Trust is the cornerstone of a profitable website. It doesn’t matter how engaging your calls to action are or how well written your content is—you must first establish confidence in your brand. A failure to do so can lead to a high bounce rate and a shrinking customer...
Consumers now expect brands to respond to social media comments within hours
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within...
PR opportunities exist with every employee—how to take advantage
People feel good about supporting companies that give back, care for the environment, and are filled with happy employees. How you treat your employees can make or break your company’s success and the public’s opinion of you—which is why you need to follow this guide...
Ask the M&A PR expert: What PR agencies should require from their CPA firms
I have now been doing M&A in the PR industry for 17+ years. Prior to that I owned a CPA firm, specializing in PR firms. When I owned my CPA firm, it was a requirement that every client have a CPA prepared Balance Sheet and P&L at their year-end, on an...
Consumers want brands to respond to online reviews—here’s how it improves CX
While consumers are the ones posting online customer reviews, brands are closely monitoring what’s being said. But should they actually respond to reviews? Most of us think they should—but are brands well served to do so? New research from location marketing...
