PR news + insights
2020 Edelman Trust Barometer—sense of inequality is undermining trust in institutions
As we enter the 21st Century’s third decade, the notion of trust—an enduring cornerstone of every kind of relationship—is tragically becoming an ever-elusive goal for organizations and institutions of all types across an increasingly skeptical business landscape....
50 ways to have a crisis—and how to take them on
If you were to think of a crisis as a meteorological event, it might start small, like a few raindrops that eventually transform into a steady, drenching downpour. At other times, it arrives full bore—a tempest capable of leveling everything in its path. All of which...
Digital identity crisis—brands grapple with personalization, security challenges
New Deloitte research reveals that growing consumer expectations, a breakdown of traditional "walls" and emerging technologies have given rise to a digital identity crisis. More than ever before, identity management is at the center of cybersecurity, regulatory...
4 reasons why being a good employer is great for PR
Public relations all too often focuses on the customer and not the employee. Naturally, after all, the people you want to attract most to your business through good PR is the public. But just as good PR can be useful for acquiring new business deals or opening doors,...
Industry 4.0: Execs are embracing a responsibility beyond profit—4 key areas of focus
Corporate social responsibility was a central issue at the World Economic Forum (WEF) in Davos earlier this month. Business leaders around the world are increasingly embracing a new form of capitalism, moving from one focused primarily on shareholder value to one...
Journalists on the move – Week of January 27
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Boston Globe: Brian Bergstein (@BrianBergstein) has joined as Deputy Opinion Editor. New York Times: Jason Karaian...
How many followers do you need to be an influencer?
One of the most popular questions for up and coming online influencers is, “how many followers do I need to be an influencer?” They’re looking for some metric to work toward in order to determine when they might become successful pushing brands or creating trends...
Consumers urge brands to avoid election noise—here’s where to focus instead
As we head into a divisive presidential election year, Americans are expecting an overinflated campaign season full of name calling, finger pointing and other electioneering noise—but new research from PLUS Communications and GS Strategy Group reveals that consumers...
New opportunities for marketers to align ROI perception with reality
A new report from Nielsen sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions. Consumers' path to purchase is...
Young business leaders know trust is critical—but lack plans for building it with employees
Millennial business leaders understand more than their predecessors that building trust with employees is a cornerstone of business success. But realization is only half the battle—they still struggle to find the best ways to do it. Global leadership community YPO...
PR careers: 6 lessons I’ve learned as a junior copywriter
I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount. I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves...
Why Chief People Officers see a steep climb to the future
Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite. This is according to a new study by SHRM’s HR business and thought leaders...
Generation Z’s message to today’s brands: We’re low-key looking for commitment
Brand communicators are endlessly striving to better understand the preferences, beliefs and behaviors of Generation Z. They want to identify how this uniquely elusive generation thinks about the world, how that shapes their opinions about brands—and how companies can...
5 ways companies can show social responsibility in the new year
A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize...
PR pulse: The partisan divide on the issue of media importance
The media have been a large focus of attention during the past few years. Yet, day after day, they do their job. And according to a new survey from research and insights firm Regina Corso Consulting, over four in five Americans (85 percent) say the media are important...
4 essential steps for marketing your event
There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem. This means the...
PR 2020: Social purpose—backed by action—tops new list of new-year comms trends
2020 will be the year companies start implementing concrete actions to support their commitments to social good, according to comms and marketing firm the10company’s just released 10 communications trends. And it’s already starting—Larry Fink of BlackRock announced...
The 5 simple rules for keeping any client happy
Greatcustomer service is essential to running a successful business, and public relations is certainly no exception. It takes a lot of time and resources to acquire a new client, so it only makes sense that you also nurture these relationships. They keep your business...
Are U.S. marketers sleepwalking into trouble In China?
New research from global marketing consultancy LEWIS shows that while the Chinese market remains a priority for most, a perception of overconfidence among U.S. senior marketers is leaving brands open to risk in the world's second largest economy. The research is the...
New Weber report quantifies the company value of reputation—how much is it worth?
PR pros have been measuring the impact and implications of brand reputation for a while now, but new research from global comms firm Weber Shandwick applies a tangible value to the concept—and confirms that corporate reputation is an invaluable asset with appreciable...
How to tell if a product is failing because of bad marketing
Most products fail. “But they shouldn’t fail because of marketing. The big wild card is the need people have for the product. That trumps everything,” says best-selling author Lonny Kocina, CEO of Media Relations Agency. “If a product works well, even bad marketing...
Sustainable retail expectations on the rise with Gen Z shoppers
The rise of Generation Z has changed retail forever, from the younger sector’s demand that companies speak out and take a stand on societal and cultural issues to holding brands accountable on a range of issues from diversity and inclusion to environmental impact. As...
How to recognize valuable traits in remote workers
In the past two decades, remote work has become extremely popular worldwide. Many companies have introduced remote work policies for their workers and some of them have even given up the physical office altogether. Telecommuting has multiple benefits for the employer...
Inside the 2020 C-suite: CEOs bullish on growth—and embracing social responsibility
Despite a mixed bag of business forecasts for the year ahead, a new survey of CEOs from knowledge marketplace GLG shows that chief executives enter 2020 bullish about their companies' futures and broadly optimistic about the global economy overall. What’s more,...
Journalists on the move – Week of January 20
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Reading Eagle: Andrew Kulp (@kulpsays) has joined Food and Business Reporter. Wall Street Journal: Orla McCaffrey...
The new era of influencer fraud—red flags to watch for
The world of influencer marketing has exploded in recent years, with countless businesses turning to both macro- and micro-influencers to help take their brand awareness to the next level. As the industry has grown, however, it has also attracted scores of individuals...
3 social media trends to get excited about in 2020
The beginning of the new year is the perfect time to reflect on your business’ brand and plan for fresh strategies moving forward. As social media and digital marketing are constantly evolving, the best way to strengthen your overall marketing plan is to be aware of...
5 PR tips from Queen Elizabeth’s regal crisis communications plan
I’m glued to my TV following all things Sussex. In case you haven’t heard, Prince Harry and Meghan Markle have stepped down as senior royals, hope to become financially independent, and will be spending lots more time in Canada. It’s big, historic, complicated...
Corporate culture resolutions—5 ways to prioritize emotional intelligence in 2020
As fitness goals and personal resolutions come top of mind this New Year, there's also no better time for companies to begin a practical conversation about corporate culture resolutions—placing people and emotional intelligence at the heart of business...
3 proven ways to convey trust on your website
Regardless of the industry you’re in, trust is the most valuable commodity of all. As a general rule, today’s consumers won’t work with a business they don’t trust. The good news is that trust isn’t as difficult to gain as you might expect—it starts with your...
2020 shopping outlook—6 consumer trends to watch this year
Just days into the new year, consumers are already planning how they’ll shop in 2020. And one thing’s for sure, physical interactions with products still play a major role in purchasing decisions: the overwhelming majority (82 percent) of consumers say that seeing,...
Communication breakdown—7 in 10 want to text with businesses, but only 11% of brands do so
Overwhelmingly, businesses seem to be unaware of consumers' communication preferences—new research from SMS marketing software firm EZ Texting reveals that 69 percent of consumers across all age groups would like to be able to contact a business via text, and more...
9 new year career tips for workers of any generation
The start of the New Year is always a great time to pause and look for career advice. Career advice is relevant for any age and any stage of your career. Adapting your skills, career goals, network, and industry knowledge is more important as you age in the workforce....
Gen Z will pay for content, but dismayed by creative diversity gap
Gen Z is redefining how cultural content—i.e., music, film, television, art, lifestyle, gaming and literature—is being discovered, consumed and shared, and they're willing to pay for it, according to new research from creative industries development firm Ontario...
4 ways your HR department can protect your reputation
As a business owner, nothing is more important than keeping your reputation intact. Thanks to the internet, people now have the ability to do serious damage to a company’s reputation in a matter of seconds, which is why you need to ensure that you are protected in all...
2020 PR: “Age of Anxiety” will bring continued fragmentation, mistrust of mass media
A new year always brings a sense of hope and excitement, but with the baggage PR is dragging in from 2019, there’s also an ominous feeling throughout the industry. Indeed, a new PR forecast suggests a tough year ahead marred by distrust and anxiety. PR and social...
Do’s and don’ts for elevating your Instagram content strategy
If you are a new or a small business, your best first move would be to join Instagram properly. We will help you with some forward-thinking Instagram digital marketing ideas to start you off in the right direction. Instagram is, for sure, the number one platform for...
Accidental data breaches are on the rise—is corporate email to blame?
As fears of compromised privacy and data breaches looms over Corporate America, new research from email security firm Egress reveals that nearly half (44 percent) of execs believe employees have erroneously exposed personally identifiable information (PII) or...
4 of 5 consumers motivated by brand commitments to making the world a better place
Brands have a lot of responsibility these days to help improve society and take stands on cultural issues they support—and although consumers are willing to be flexible with their expectations, they expect to see that a brand’s heart is in the right place. New...
Achieving cross-channel success—why it’s important and how to do it
Until recently, successful cross channeling meant braving the treacherous currents of the English Channel and swimming from France to England, or paddling the deep Alenuihaha Channel between the islands of Hawaii and Maui. In today’s digital marketing era, cross...
Is your brand CCPA compliant? New tool helps you get there
The new California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and according to major news sources, most companies are not yet compliant or prepared for the impact CCPA will have. New research from digital marketing and consumer data management...
2020 forecast—AR and VR will soon be commonplace in the workplace
New data from creative tech firm Mojo Vision suggests that tech-savvy consumers inside the workplace—not corporate IT managers—hold the keys to accelerating adoption of major technologies like augmented reality and virtual reality (AR/VR). This shift reflects how...
2020 state of mobile video experience—U.S. is improving, but still ranks well below the top
It’s a new decade, which practically means it’s the cusp of a whole new era for the fast-moving world of mobile video. So what can marketers expect to see in 2020? For all the answers, mobile network experience firm Opensignal recently released its 2nd annual State of...
Journalists on the move – Week of January 13
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Martinez News-Gazette: has ceased its print publication (@MartinezGazette). Wall Street Journal: Dave Sebastian...
2020 media training—10 tips for developing effective spokespersons
Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. And while the use of social media as a source of news has sharply increased in recent years, offline and online...
2020 consumer culture—examining motivations, influences and purchasing habits
Do you understand the 2020 consumer? New research from 5W Public Relations takes a deep dive into consumer culture, helping brands tap into their customer’s wants, connect with their target audiences and create a loyal following by identifying the appropriate tools...
Top 20 bruised, battered and embattled brands in 2019
2019 was quite a tough year for a bevy of brands. From tech titans such as Facebook and Uber to traditional stalwarts such as Boeing and PG&E, many took a beating and will be limping into the new year. For them, the New Year’s resolution is clear and immediate:...
ICYMI: Bulldog’s most popular posts in December 2019
Despite the general holiday jolliness, several brand faux pas (and one notable triumph) led to big clicks for Bulldog Reporter in December. Peloton, Hallmark Channel and Buffalo Wild Wings all found themselves on the wrong side of news headlines for their PR...
2020’s changing PR landscape: crisis management + healthcare communications
Every year brings increasingly rapid changes for many industries, and public relations is no exception. As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals....
The top words or phrases that had a huge impact in 2019
According to a study by language strategy firm maslansky + partners and UK-based Reputation Leaders, the single word or phrase that has impacted Americans the most in 2019 is “IMPEACHMENT.” The survey polled 1,000 people, asking them to identify the word that had the...
What elite companies do to be CX leaders—5 key differentiators that set them apart
Customer expectations are heightened in today’s Experience Economy, and to win, brands and businesses must understand what their customers think and how they feel—and anything less than an exceptional, positively-charged, and memorable experience is unacceptable....
How a strong online presence can be your brand’s best PR
Focusing your attention on assets like your website and social media accounts can help you engage with a broad audience. Unfortunately, it is not as simple as creating a website and calling it a day. You must also think about aspects of design like UX, or the user...
It’s 2020—is your brand texting with customers yet?
Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato. In fact, almost two-thirds (63 percent) of respondents would switch to a company that offered text messaging as a...
The Fintech Revolution—opportunities and challenges in 2020
It’s often the tech advancements and innovations applied to everyday things that have the largest impact on our lives. Fintech is no different—just remember splitting the bill before Venmo or sending online payments before PayPal. Investors are seeing fintech’s...
2020’s top 5 voice-based media trends—and their impact on marketing and comms
New research from voice over talent firm Voices.com offers an in-depth analysis of the most important audio-related media and content trends that impacted brand marketers and creative agencies throughout 2019—and a look at the trends we can expect to make a big impact...
New Year’s work resolutions—what tops the list for today’s professionals?
It’s a new year, and many have new personal—and professional—goals. A new Korn Ferry survey reveals one resolution that tops the New Year’s wish list for professionals—and it’s more desired than a promotion, more pay and better work-life balance combined. Nearly half...
Media outlets face challenges in sourcing a diverse range of experts—how can PR help?
It’s a challenging time for journalists, as media distrust remains a pressing problem thanks to the increasing prevalence of fake news, the uncompromising positions of news consumers, and the unreliable state of online and social “news” sites and sources. Compounding...
Journalists on the move – Week of January 6
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Detroit Free Press: Jim Schaefer (@DetroitReporter) has been named Senior News Director, with a focus on autos,...
6 tips for using your PR skills to negotiate
Negotiation skills can either help your business thrive or fail. When negotiating, be competitive and collaborative at the same time. You need to have powerful skills when it comes to negotiating—and these persuasive skills make all the difference between a leader and...
Execs reveal disconnect between culture priorities and practices
While 100 percent of executives agree that organizational culture impacts financial performance, less than half (48 percent) say they monitor culture to mitigate risk, according to new research from Eagle Hill Consulting. Moreover, many (41 percent) are failing to...
Frustrated consumers would pay more for CX that exceeds expectations
Consumers who had a frustrating shopping experience are three times more likely than satisfied consumers to not buy from the retailer or brand again, but companies that consistently exceed customer expectations could significantly increase revenues by charging a...
Press release strategies for 2020—new study examines key factors that increase success
Despite oft-heard forecasts that the press release is an obsolete PR tool with very little to offer journalists or other audiences in the modern age, new research from comms-focused data science company Onclusive reveals that like any tool, it can be greatly effective...
The Headline Effect: Why your titles matter in public relations
Whether you’re working on standard promotional material or dealing with a PR crisis, crafting a clear, powerful message is at the heart of business writing, but how much of your content does anyone actually read? It’s a pressing question and one that any journalist...
An unprecedented look at being black in Corporate America
The workplace remains rife with shortfalls when it comes to diversity and inclusion, particularly for African Americans, yet few white professionals see what their black colleagues are up against, according to new research from nonprofit think tank the Center for...
5 trends that will define marketing strategies in 2020
How will smart marketers adjust their strategies as we start the new year? From its own experience leading the marketing industry, marketing and comms multichannel solutions firm R.R. Donnelley & Sons has honed in on five key trends that will be pivotal to...
Previewing the 2020 workplace—10 emerging global talent trends for the year ahead
2019 was a banner year for employee engagement at brands and businesses, with employers using every move in the playbook to find the most skilled workforce, and Millennials and Gen Zers reshaping and redefining the employer/staffer relationship in a variety of ways,...
Authenticity, active conversation to propel PR diversity and inclusion in 2020
This year, many industries shined a critical spotlight on diversity and inclusion. The PR industry just got going on its self-analysis, and while we’ve definitely made strides in attention, we still have a long way to go. The industry is ahead of others in that women...
The importance of PR for your new small business
There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.” Let’s face it, launching a new business is seldom accompanied by an unlimited budget, making publicity and marketing a struggle for many new business owners. This is where a...
Uncertainty rules supreme in 2020—new study showcases comms challenges ahead
With the new year now upon us, new research from consulting and research firm Everest Group forecasts that uncertainty will rule supreme in 2020, despite current positive market conditions and better-than-expected enterprise performance in 2019. Three trends with...
4 ways to get your business squarely on the market map
Any business operating in the modern climate requires savvy marketing, great PR, and excellent client relationships in order to find new customers, become a presence in the mind of consumers, and retain existing customers. And it’s these three points that will...
2 in 3 companies will expand creative teams in first half of 2020
The job market awaiting creative and marketing professionals in the new year is a good one, according to new research from staffing firm The Creative Group. According to the latest State of Creative Hiring data, 67 percent of advertising and marketing managers...
It’s the most expensive time of the year—Americans divulge holiday money confessions
Ah, the holidays are upon us! And with people all around the country (and the world) busily purchasing gifts for their holiday occasion, Union Bank reveals findings of a new survey to understand how people are spending their hard-earned cash this season—and dealing...
3 ways marketing teams can boost public relations
A good brand will likely remain the same—good, not great—unless its marketability is boosted. Unfortunately, many entrepreneurs often make the mistake of letting the fruits of their hard work slip into anonymity. It’s time marketers access their target market with...
3 tips for successful small business PR on a budget
When implemented by an experienced PR team, a properly designed strategy to brand and market can do wonders for any company. However, funds can be a serious issue for smaller businesses to consider adopting a full-time, comprehensive PR strategy. That being said, it...
6 tips for nailing your holiday retail strategy that align PR, marketing and sales
With the holidays here, retailers must perfect their sales strategy if they want to meet 2019 revenue goals in the final days of the year. Since holiday shoppers are more accustomed to quick shipping and steep discounts, however, it’s become more challenging for...
Equality at work—where we’re at as we approach 2020
Equal Pay Day may have started 13 years ago, but where has it gone since then? According to some reports, not very far. And that doesn’t include the federally-enacted Equal Pay Act of 1963. In November, Bloomberg reported that even media people at various news...
Rudolph, Frosty, Santa and the Grinch—Republicans or Democrats?
There’s no getting around it—times have probably never been more partisan in this country. We've seen how it can impact attitudes on what politicians can get in the stocking for Christmas. So, what about something as simple as greeting others? Research and insights...
Hallmark Channel’s uninspired apology—why the brand’s ad gaffe was a PR double fail
Just as the Hallmark Channel and its corny, white-bread Christmas movies were getting parodied in a “Saturday Night Live” skit over the weekend for its outdated perspective on romance and relationships, the greeting card network managed to really blow up its image...
E-A-T, BERT and PR—mastering Google rankings in 2020
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” -- Brian Clark If you’ve been keeping up to date on Google's ranking factors throughout 2019, then you’ve probably heard or read about Google's focus on E-A-T - Expertise,...
How voice search could solve the generational digital divide
Tech-savvy millennials and Gen Zers clearly have the edge over their older brethren when it comes to digital acuity, but voice search is well poised to benefit older users who may struggle to type or use a mouse—and new research from business news and how-to site The...
5 tips to inspire creativity for your next campaign
A successful comms campaign requires a lot of detailed thought and planning before launching, but it can often be difficult to locate and utilise the inspiration you need to devise a strategy that will truly make a difference to your company. A campaign is only as...
Bulldog announces 2019 Stars of PR Award Winners—congrats, top dogs!
Bulldog Reporter is pleased to announce the winners of our 2019 Stars of PR Awards program, recognizing the best and brightest public relations professionals and agencies of 2019. J.J. Colao, Founder of Haymaker Group, has received the highest honour in the individual...
2019 ends in data-challenged frustration—only 1 in 10 brands can effectively use it
Despite the availability of mounds of customer data, eye-opening new research from Oracle finds that, even on the cusp of the 21st century’s third decade, brands today continue to struggle with creating a unified view of customers. The firm’s November 2019 study,...
3 steps to simplifying your PR writing
As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials—these messages must be crisp, clear, and concise. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied...
Companies embrace AI, but execs cite challenges on alignment, ethics
Corporate America is increasingly using AI, and executives anticipate that they will use it even more in the years ahead. But they also have significant concerns, new research fromknowledge marketplace GLG finds. Sixty percent of executives surveyed do not feel that...
Activism is alive and well in America—but do we forgive brands who don’t take our side?
Led by the Occupy movement, Arab Spring, and other high-profile events, the last decade has been defined by activism, as people young and old came to realize that if they wanted change, they had to make sure their voices were heard. That mindset has spurred a consumer...
3 tips to bring home value from your PR internship, literally
I grew up in southern New Jersey—minutes away from popular beach towns Ocean City and Cape May—with a single mom who, when I left for college, had a severe case of “empty nest syndrome.” To fill the void that comes with realizing your only child is growing up, my...
Brands lacking a privacy-first culture risk losing customer trust
Customer trust and data privacy go hand-in-hand, but too many marketers don’t understand what’s involved in this digital handshake—nor what’s at stake. A data breach can reduce a company’s bottom line to shreds and tarnish its brand reputation for years. The sheer...
ADA compliance—why your website needs to be an inclusive experience
Communication has revolutionized with the rise of the internet. Websites created before 2000—or even 10 years ago—have changed drastically. Over the years, the evolution of websites has transformed the way we do everyday tasks. In a previous blog, we discussed the...
Generation Alpha is next, & the most diverse yet—how brands can start preparing now
Move over Gen Z, Generation Alpha is coming over the horizon for brands and businesses. This latest batch of humans—children born after 2010—is already identifying “all people being treated fairly no matter what they look like” as one of the top issues they care about...
2020 vision—6 PR trends and predictions for the new year
As we reflect back on the last 20 years, we’ve seen the role of the PR person become a more critical function within a company than ever before. 2020 marks a new decade for PR pros, with digital, video and content at the heart of what’s in store. The mainstream use of...
PAN Communications’ 2020 CMO Predictions reveals key marketing challenges
As marketers get ready to start a new year and a new decade, CMOs are thinking about more budget, stronger skillsets and new strategies to bring their ideas to fruition. The latest annual research from B2B tech and healthcare agency PAN Communications gathers...
How to build a modern business website for 2020
It’s completely common knowledge that in today’s business environment, the digital world is at least of equal importance to the offline world. Your business proceedings in the digital realm are crucial in helping you to capture market shares with web users, who are...
ICYMI: Bulldog’s most popular posts from November
With another holiday season in full throttle, it was no surprise that one of our holiday kick-off posts logged the most clicks in November—but a little surprising that none of the rest of the month’s top articles were holiday-related. Oh well, our most trafficked...
A look inside the engine of an influencer marketing agency
According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5 billion, with over a thousand different influencer marketing agencies in the world. And the number of agencies just keeps growing—which means...
Why your brand’s poorly designed website is killing sales
New research from digital marketing agency IronMonk examines whether or not consumers will buy from a company with a poorly designed website—and discovering that a whopping 86 percent of Americans say they won’t buy from such a company. More specifically, the survey...
Ryan Reynolds Aviator Gin’s ad-jacking spoof “rescue” of Peloton ad girl is pure PR genius
The dysfunctional Peloton ad that turned into a holiday disaster for the workout bike brand became the focus of some sensational newsjacking (in this case, ad-jacking) last week when Canadian actor and liquor magnate Ryan Reynolds did a brilliant send-up of the...
2019 year in crisis: Boeing’s poor PR leads to sky-high reputation damage
Boeing’s mishandling of the 737 Max crisis is almost legendary. We can already see future generations of PR students going over the missteps that the company made. In this post, we will analyze what happened, what the company did, and what it could have done better....
How the mobile holiday shopping boom benefits stores
Twenty-five percent of online shoppers plan to use a smartphone for holiday shopping, and they are more likely than those who use other devices to buy online and pick up in store (BOPUS), according to insights from the newly released 2019 Holiday Purchase Intentions...
3 ways to build up valued relationships with customers
The key to building a great PR campaign for your business is to create valued and lasting relationships with customers that will allow you to grow your business in the future. However, to build these relations, there are certain steps that you need to take in order to...
Social influence leadership ignites buzz for retailers—which brands are capitalizing?
Retailers are having huge success with social and influencer marketing—in large part because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations—and a handful taking their social influence...
7 steps to creating a successful PR strategy for your business
Getting the word out about a new product launch, store opening or major announcement is a critical piece of growing a business. But in a world of nonstop marketing messages, how do you cut through the noise and make sure a message stands out? The key is to create a...
4 steps to more consistent branding—and 33% more revenue
New research from content creation platform Lucidpress reveals brand consistency can have a significant impact on revenue. In fact, the firm’s new State of Brand Consistency Reportfound consistent branding can increase revenue by 33 percent—a 10 percent increase over...
Micro-influencers are young, scrappy and hungry—& great for authentic brand relationships
While big-name, big-money influencers can reach large audiences in one fell swoop, it doesn’t mean those audiences are highly engaged—or paying attention at all, if your brand isn’t directly involved in the influencer’s most riveting topics of discussion. That’s why...
7 solid tips for using online reviews to manage your brand reputation
Every brand in the modern era needs to think about their online brand reputation. The few restaurants, stores, and other local businesses that don’t invest in their online presence will still be the subject of online reviews and conversation—whether they realize it or...
Here’s how consumers will choose local businesses in 2020
According to new research of local search habits and the factors that most influence consumers’ decision to visit a store, digital marketing agency Ignite Visibility found that local searchers like positive reviews (but don’t love to leave them), still rely heavily on...
How to hire, develop, and inspire Gen Z in 2020
New research from The Workforce Institute at Kronos Incorporated examining the attitudes of Generation Z in the workplace reveals how employers worldwide can most effectively attract, develop, motivate, and retain talent within the next next-generation workforce. The...
The year in PR: Industry growth was strong in 2019—but execs wanted better outcomes
Insightful new research from North 6th Agency (N6A) points to a sizeable gap between executives’ expectations of PR performance, and the results they are receiving. The firm’s survey data suggests that execs have clear ideas about what they want from PR, but are...
Journalists on the move – Week of December 9
We'll be back with a new issue of Press Moves on Jan. 6. Happy holidays! Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Kyle Daly (@axios) has been...
Emerging technologies that will transform digital marketing in 2020
The rapid pace of technology development has definitely ushered a new age when it comes to business. More exciting new technologies have been invented in the past half-century than in the past two millennia! Not only has this fast-paced advancement changed every...
Luxury industry moves into the brand-intimacy basement
The luxury industry dropped one spot from what was already a dismal showing in 2018, ranking 14th out of 15 industries studied in MBLM‘s latest Brand Intimacy 2019 Study, the largest study of brands based on emotion. Rolex topped the industry followed by Cartier and...
5 vital considerations to make before you go solo in PR
If you’ve been in PR for a while, you may be entertaining the prospect of going solo and starting your own small business, or representing yourself instead of working for a company. It can be a very exciting prospect and the thought of being your own boss (although...
Is Peloton crazy for not apologizing for that ad—or is it creating a new era of crisis response?
The recent criticism of Peloton’s latest bike ad is emblematic of where we are as a society and culture in 2019. The case of obtuse and presumably misintended offense, imperceptive to some but plain as day to others, is representative of a new breed of sensitivity...
4 ways online reputation management can boost your PR image
With conversations about brands moving further into the digital space, online reputation management (ORM) continues its massive impact on how the public perceives your business. Virtually every company today has a digital presence, whether they know it or not....
3 reasons why data management is critical for success
These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance. Here,...
Brand loyalty is on the comeback trail—is a new brand renaissance taking shape?
Once thought to be dead in the new retail age, brand loyalty appears to be coming back stronger than ever. In a new survey of over 2,000 consumers in the U.S. from eCommerce marketing platform Yotpo, nearly 9 of 10 professed loyalty to brands, with nearly a quarter...
How the Kardashians knock digital marketing out of the park
The Kardashian clan started out small, and then, thanks to Kris Jenner, ended up becoming a global phenomenon. With a total of six children, each of them being a trending topic on social media at different points in the week, one would think they’re doing something...
Journalists are the most important influencers for PR pros in Germany
Journalists are still by far the most important influencers in the work of German PR professionals, while Instagrammers and YouTubers are far less relevant for press offices and PR agencies, according to a new research report from Hamburg-based Deutsche Presse-Agentur...
3 effective ways to enhance your company’s image
As an entrepreneur, you should always be striving to reach new customers and impress your client base. This can be done in a wide variety of ways, each of which polishes your image as a brand and a company. Some of these techniques require expert advice and can result...
Yes, marketers feel the sting of Instagram hiding “like” counts—but do users really care?
When Instagram recently revealed it would be removing “like” counts from user posts, it threw a monkey wrench in some comms teams’ influencer strategy, and had many marketers scrambling to figure out a way to quantify their high-priced investments. But even though PR...
So you’re launching a brand? 4 pro tips to do it right
Launching a brand for many can be a scary, thrilling, yet rewarding time for a business. Our agency has experienced this first hand, and seen through a few of our clients the importance of showcasing your product or service offering to the world for the first…or...
Sponsorship marketing landscape could dramatically change in 2020
Millennial families are viewing life through a different lens than past generations, and expect the experiences they choose to engage with to be meaningful, lasting and hands-on. The Allionce Group, a marketing agency that facilitates connections between brands and...
Corporate communicators struggling with internal measurement—here are the obstacles
A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm...
Can Buffalo Wild Wings rebound from its wild week of crisis?
For any company, the sickening of customers and the death of an employee would be an epically bad week. Just ask Chipotle, which battled outbreaks of e-coli and Norovirus at restaurants in 2015 and 2018. And any business open to the public would be reeling for weeks...
Women form stronger brand intimacy bonds—which brand is #1?
Which brands do women have emotional connections with in 2019? Amazon ranked #1 for women in the U.S. in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotion, from marketing intimacy agency MBLM. Brand Intimacy is defined as the emotional...
How data friction costs marketing teams time, money, and resources
Marketing teams often struggle to work efficiently because so many of their resources are used up trying to keep their customer data in sync with their email service provider’s (ESP) cloud. In addition, enterprise brands across multiple industries experience data feed...
Millennial mythbusters—do these next-gen leaders prefer face-to-face or tweets and texts?
Millennials are largest generation in the labor force, and their business decision-making and purchasing power is increasing as they rise through the corporate ranks. They’re also known as digital natives who are always online. Every B2B company wants to connect with...
Journalists on the move – Week of December 2
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Kyle Daly (@dalykyle) has been appointed Technology Editor. Washington Post, The: Jennifer Liberto...
Generating leads is marketing’s top priority—here’s what’s working
What’s the #1 priority of B2B marketers? According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85 percent of respondents said so, while only 41 percent reported feeling confident generating leads. Having no leads is like picking...
Logo recognition—beauty brands consumers recognize the most
While hundreds of brands are spoiling us with their products, and many new ones regularly joining the fray, it’s becoming hard to be original and stand out from the crowd. But in order for a brand to find success, it needs people to talk about it and be able to...
Find your brand archetype to boost your business image
A good image is incredibly valuable for a company of whatever size, but if you’re just starting, you should take the opportunity you have to construct one yourself. The importance of branding has been recognized more and more over the past few decades, so you might...
Research in focus—experts want outputs accompanied by better quality indicators
Researchers today have confidence in peer review, but strains on the system—including the increasing volume of research outputs and platforms to access research—are causing them to worry about quality and reliability, new research from Sense about Science and Elsevier...
Black Friday & Cyber Monday’s distinct marketing opportunities
There is still a dichotomy in how consumers approach Black Friday vs. Cyber Monday, according to a recent study by strategy and marketing consulting firm Simon-Kucher & Partners. Sixty percent of Black Friday shoppers browse through offerings in the hopes that...
3 keys to the link between customer service and brand reputation
All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand. They are unlikely to recommend...
Build your trust advantage—how data-trust leaders are positioned to outperform peers
Market leadership is most frequently attained when a brand or business establishes a high level of trust in its customer data, its own business processes, and across its partner ecosystem. New research from IBM Institute for Business Value (IBV) and Oxford Economics...
Crisis management—navigating the new frontier of corporate cybersecurity
The world of crisis management has changed dramatically, and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few years have certainly...
How to respond to negative reviews (with examples & templates)
With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter. In fact, 86 percent of consumers report reading reviews for...
What will customer experience look like in 2030? Here’s how brands must evolve.
Just as modern technology has upended the way brands and consumers engage, tech will be the major driver behind the reimagined customer experience (CX) 10 years from now—and brands will have to rethink their customer ecosystems to keep pace with empowered consumers...
Journalists on the move – Week of November 25
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Breakingviews: Lauren Silva Laughlin (@Breakingviews) returns as Global Deals Editor. Charlotte Observer, The:...
These 3 examples demonstrate how brand awareness impacts the bottom line
Generating revenue for your business requires more than a good sales team. Your marketing strategy, especially brand awareness, plays a critical role in convincing people to make a purchase. Negative brand awareness can break customer loyalty Negative brand awareness...
Best thought leadership campaign: Kite Hill PR showcases source expertise for award-winning work
Goodway Group was flying under the radar as a leading company in the digital advertising industry, and as they endeavored to be seen as experts on all things programmatic but got little results after previously working with a generalist PR agency, the brand began...
How to make SEO a productive part of your PR strategy
So you have a business, and you want to get more customers using your services or buying your products. You’ll want to use your marketing budget to promote your brand and get more people seeing it—meaning that these potential customers may actually become your new...
New Finn report unveils key factors that influence B2B purchasing decision makers
New research from comms giant FINN Partners offers a comprehensive analysis of the factors that inform B2B product procurement personnel, providing deep insights into the factors influencing business-to-business purchase decisions, based on a survey of nearly 800...
7 steps to a modern PR plan that works with marketing strategy
Unless you’ve been living under a rock for quite some time, you must’ve noticed that PR has gone well beyond simple press release writing. We live in the digital world where PR overlaps with other channels of communication, content marketing in particular. But way too...
4 reasons why even small businesses need PR
Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for. As any business...
Preparing the financial services sector for 2020—Fleishman outlines comms challenges
As financial services communicators prepare for the uncertain backdrop of 2020, new research from comms giant FleishmanHillard offers a look ahead to the challenges and opportunities that exist for the sector in year to come. The firm’s newly released report, We Are...
When is crisis a four-letter word? Just ask Nike.
Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game...
The kinder, gentler web—AI’s potential to usher in civility
In an era of purpose-driven consumption, values—such as transparency, trust and humanness—are key drivers that unlock value in AI, new research from WP Engine finds. The firm’s latest study, conducted by researchers at The University of London and Vanson Bourne,...
7 tips for improving every PR campaign with SEO
Public relations and SEO work beautifully together. Without one, there cannot be another. Done right, your public relations should improve your search engine standing, and when your clients, customers, or business partners visit your website they will see a unified,...
Amid nonstop political coverage in 2020, here’s how brands can still get media attention
With the promise of an uber-nasty election season taking shape, PR pros may feel like it’s going to be harder than ever to earn media and break through the political clutter to get their brand or spokesperson featured in a positive news story. How can your...
It’s complicated—4 tips for translating even the most technical topics
Certain subjects are guaranteed to elicit an enthusiastic reaction regardless of the audience: food, puppies, the latest LOL meme. They’re all bona fide crowd-pleasers, and you don’t have to be a communication genius to get people pumped. But when the subject at hand...
Why marketers’ channel neglect leads to fewer insights
According to new research from CallRail, marketers agree on one thing: everyone wants better attribution. Practically all comms pros (96 percent) agree that attribution is critical to informing and optimizing marketing decisions, and 36 percent say the lack of insight...
Data distrust is creating big reputational risks for brands—5 steps PR must take now
Consumers are increasingly fed up with fears of their personal data being compromised virtually every time they make a purchase—and new research from global comms consultancy Ketchum shows that the brands and businesses that endanger their customers’ privacy are...
Solid strategies for extending the online reach of your blog
Creating some great content is the first step in making your blog successful. But having the most interesting blog posts in the world doesn't mean a thing if they do not reach the right customers. Increasing the loading speed is just one of the things you can do....
Even in November, PR gaffes continue to plague the Houston Astros
After last month’s pre-World Series public relations fiasco involving their then-Assistant GM, the last thing the Houston Astros needed was one of their former players outing them as shameless rule-breakers. But to paraphrase the principle of karma, what goes around...
The jury’s still out on law firms’ approach to digital marketing
Law firms increasingly recognize the importance of digital marketing, which encompasses all the critical tactics, technologies and strategies needed to engage and inform consumers of legal services. But new research shows more resources and support may be needed. The...
Hey brands, your social posts and apps aren’t working—how should you reach out?
Communicators are privy to a host of new outreach methods for engaging customers and prospects, but according to new research from cloud communications platform Twilio, despite an explosion of new channels, email and text are still the preferred channels for consumers...
Journalists on the move – Week of November 18
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: Teaganne Finn (@teaganne_finn) is now covering breaking news. She was previously covering...
5 inspiring cases of successful influencer marketing campaigns
The days when TV advertising used to be the most effective marketing tool are long gone. These days, we are facing a new era of marketing where influencers are taking over traditional marketing tools and strategies. Collaborating with an influencer who has a fan base...
Fake news fallout—many students don’t judge reliability of sources
Fake news remains a crippling problem for media—and new research from critical thinking org The Reboot Foundation shows that the problem may be worse in coming years. According to the group’s new report, students aren't acquiring the skills to fight fake news, and...
3 engaging ways to use social listening
You may be monitoring social media channels by tracking key metrics, collecting data and following trends, but what about going beyond the data and putting that information to use? That’s where social listening comes in. Social listening is taking the data you’ve...
Consumers just want to be better understood by retailers this holiday season
What do consumers want for Christmas this year? They just want retailers to figure out how to properly market to them, according to engagement tech firm RedPoint Global, which recently announced new research examining consumer opinions about the current state of...
Press releases—the most surprisingly beneficial sales tool in PR’s playbook
When ARPR embarked on gathering data for our inaugural tech marketing report, I thought I knew what we would find. Each month, I review dozens of tech public relations and integrated marketing reports. For years now, I’ve seen how impactful media coverage is on lead...
3 tips for marketers for working with media partners
Editors and reporters have been known to reject content created by marketers because there is a stereotypical perception about marketers and content creators that pins them as mere sales personnel, trying to sell the product rather than providing actual value to the...
In a weaponized social media age, what do consumers expect from brands during crisis?
Is your brand as ready to respond in a crisis as your execs might think? With more than half of consumers (54 percent) reporting they use social media more than six times a day, information—whether real or fake—can spread like wildfire. As crisis PR pros know, this...
Branding amid hot-button cultural movements—how to toe the line
Over the last decade or so, social movements have been blossoming and expanding around the globe. People are joining in solidarity to protest gender inequality, racism, marriage equality, and much more. Since these topics have the power to move so many people, it is...
How emerging tech is creating critical new outreach strategies
Today’s tech innovation moves at a dizzying pace—meaning brands have more consumer engagement channels available than ever before. But exploring and integrating new technology doesn’t come without a sizeable investment, so knowing which innovations will drive consumer...
5 factors that drive event engagement for financial services
With the markets for banking, asset management, and wealth management experiencing high levels of saturation and competition, financial pros are increasingly seeking ways to communicate more efficiently with clients while optimizing their level of personalization. A...
Brands are taking societal stands, like consumers want—so why are we so skeptical?
Just as consumers have demanded, brand-sponsored cause marketing is now the norm, but the perceived motivations behind this outspokenness is spurring apprehension about what’s authentic—and what’s simply a marketing ploy. New research from social analytics firm Sprout...
Picture this—your ultimate guide to social media visuals
In a world where more than 500 million of us are posting nearly 100 million photos and videos on Instagram every day, it goes without saying that visuals are a necessity on social media. And that’s especially true when it comes to your marketing program. Whether...
New Worldcom PR study finds CEO confidence plummeting globally
The confidence of global business leaders plummeted in 2019, according to the second annual Worldcom Confidence Index (CI) from The Worldcom Public Relations Group, a global partnership of independent public relations firms. In an analysis of online content from more...
Product launch pitfalls—exploring the top reasons B2B launches fail across channels
B2B companies are all too aware of increasingly tough competition and the proliferation of product information demands—and new research from product information management (PIM) firm inRiver reveals it’s time for B2B commerce to pivot. The fact is, B2B buyers are used...
4 critical steps to creating an effective influencer marketing strategy
Influencer marketing has been helping brands to widen their audiences and, consequently, their profits. For a business to reap the full rewards of influencer marketing, however, there are some essential steps to follow. Below are four of the crucial ones. 1. Defining...
New Ketchum study examines Gen Z’s perspective on new food tech
Technology is touching every aspect of our lives, and more and more, this includes the food we eat. Not surprisingly, older generations are wary of developments in food science, but Gen Z—the newest generation of food consumers with purchasing power—is more open to...
How to ensure your business launch goes smoothly
Launching a business is a stressful time. It’s not just the future of your company that’s at stake, but it’s a culmination of all the planning, hard work, and aspirations that have gone into it. For some businesses, that plan has been in creation for years and years,...
Social video trends—new study foresees growing demand for video marketing in 2020
New research from marketing video firm Animoto investigates how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers' approach to social media marketing. Based on a survey of consumers and marketers, the...
Journalists on the move – Week of November 11
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Bethany Allen-Ebrahimian (@axios) is joining the title as China Reporter, starting on December 2....
All about small business, marketing, SEO, and mean people
As a small business owner, you keep a careful ear out for what’s happening in the world of marketing. After all, a terrible thing happens when you don’t advertise your business: Nothing! Without strategies for getting buzz generated about you and what you do for a...
Why 2019’s Black Friday outlook is particularly challenging
This year has been hard on brick-and-mortar stores, with many famous brands reducing their shopping mall footprint. While a recent survey from omnichannel CX firm Genesys uncovers a bright spot on the fourth-quarter horizon for U.S. retailers, seasonal challenges...
New report sees change in media use by tweens and teens
As YouTube personalities, online influencers, and gaming celebrities have captured young peoples’ attention, watching videos online has rocketed in popularity, topping TV, music, video games, and mobile games for enjoyment among tweens—while four years ago it ranked...
ICYMI: Bulldog’s most popular posts from October
With fall’s chilly winds and the spookiest holiday of the year approaching, October proved to be on one of Bulldog Reporter’s biggest months of the year (so far). Topped off by our recap of one of marketing’s boldest recent plays—Burger King’s outright steal of rival...
Weed may be mainstream, but it’s still a challenge for marketers
The weed industry is booming and we have found ourselves in the middle of a cannabis goldrush. More and more states are legalizing cannabis not only for medical treatment, but for recreational use as well. Dispensaries are popping up everywhere. Lines are circling...
3 ways a PR firm helps when you have legal troubles
When you find yourself with legal issues, whether it’s something personal or because of issues with your business, your first instinct should be to call a lawyer. This will ensure you get the best possible advice on what your next moves should be, and you can...
Holiday PR prep—5 major trends that will affect brick-and-mortar sales this season
Yes, it’s jingle jangle time again in retail land, and brick-and-mortar marketers are always curious to see what the season will bring in this age of shifting shopping habits—and what they need to do to buck the trend and lure shoppers to their stores. Business and...
6 variables to consider when planning marketing strategies
Certain marketing and communications strategies seem generally effective, capable of generating a higher ROI than other strategies. But can the same cluster of effective strategies be used equally effectively across the board? In other words, can two companies from...
European CEOs predict stronger focus on ethics over profits
Chief execs in European countries believe that a greater focus on ethical, people-oriented leadership will be the new norm by 2025, according to new research from organizational consulting firm Korn Ferry. In the survey of 163 CEOs in Europe, 94 percent say the CEO...
Print newspapers still drive best ad engagement in Canada
Do newspapers still have ad power? They sure do in the Great White North, according to a new study from News Media Canada, which found that printed newspaper ads engage Canadians more than any other medium, print or digital. Specifically, the community media policy...
As influencer marketing gets more sophisticated, comms pros expand strategy, investments
Due to the increasing interconnectedness of the 2 billion people now on social media, influencer marketing has quickly become a non-negotiable marketing tactic for brands. And as the practice grows, so do the options for communicators—according to new research from...
How to use strategic planning processes within PR campaigns
Managing the public relations of a company is always going to require a degree of strategic planning, no matter which industry you’re operating in or how competitive your niche is. Of course, you never want to walk into an endeavour blindly—every good campaign starts...
How marketers can improve their audience management maturity
In spite of having multiple tools deployed for both audience definition and audience management, nearly half (44 percent) of marketers place themselves at just a “basic” level of audience management maturity, reveals new research from performance marketing agency...
11 huge changes await businesses in 2020—Forrester’s eye-opening report reveals all
With a new year just over the horizon, biz and comms execs are preparing to face the changes ahead—and hoping to get a strategic jump on some of the key issues. Considering the wild election-charged year in store, execs are naturally nervous about how the market—and...
3 pro tips for perfecting the art of product descriptions
The marketing copy that explains what a brand’s products are, and why they are worth putting in a shopper’s basket, is often vastly underrated. Entrepreneurs, marketers, and even professional copywriters can easily fall into the same trap: writing a product...
AI’s biggest obstacle—consumers don’t fully understand or trust it
New research from real estate tech firm Entrata reveals that even though many consumers know the broad definition of Artificial Intelligence (the ability of a computer program or a machine to think and learn similar to how a human would), most don't fully understand...
4 surefire ways PR helps to market a business or brand
There will always be a need to publicize your business and advertise your product for maximum gain—and that’s where public relations can help. PR is a critical form of marketing that every business should be on board with, as more publicity is only going to be a huge...
SEO snafu? Half of Americans question the credibility of Google’s page-one rankings
Marketers and communicators have had in drilled into their brains that the ultimate goal of web content is to get on the front page of Google’s search rankings, where the whole world will easily find it and take that prominent search-page placement as a sign of brand...
Journalists on the move – Week of November 4
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Asheville Citizen-Times: Dillon Davis (@asheville) has left the paper. Gazette, The: Evan Wyloge (@EvanWyloge) is...
Media relations mentoring—it’s all on the record, all the time
Garry South, a hard-hitting political consigliere to then-California Governor Gray Davis, was decades ahead of his time: he never went off the record. In addition to helping a then-junior press guy (me) to stay “on-message,” it was a valuable reminder that you should...
PR pulse: Do Americans support breaking up Big Tech?
Americans are concerned about how supersized tech companies handle personal information, and how their size and influence limits competition and innovation. For example, 71 percent are concerned about how Facebook handles personal data. Meanwhile, 49 percent say...
Surprising new findings about sales and marketing alignment
Are sales and marketing teams showing signs of better alignment? New research from performance marketing consultancy LeadMD leverages hundreds of execs’ feedback to produce a study focused on quantifying the term “sales and marketing alignment,” and distilling the...
Businesses still struggle with collecting customer reviews—here are the key obstacles
Nothing adds authenticity to your brand like the voice of actual customers talking about all the good things (and yes, sometimes a few not-so-good things) your product or service does for them. But collecting reviews remains a key challenge for many businesses because...
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