PR News Archive
Do brands have a duty to protect consumers’ and employees’ right to vote? Most people say yes
Politicians nationwide have filed hundreds of bills to suppress the right to vote, and as activists gather to protest voting restrictions, new research from ad agency OBERLAND finds the nation's largest brands are not doing enough to stand up for their employees' and...
Crafting a winning PR strategy from purpose to pitch
Reaching new people and attracting more consumers is best done through public relations. There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and...
PR challenges CRM software can solve
PR is an advanced industry, present worldwide. However, there are many hurdles in the process of public relations, and PR agents have to deal with them all the time. One of the most successful recipes for any business is to find effective solutions as quickly as...
Consumers willing to pay more for products with information about brand values
It’s time for product marketers to offer the truth, the whole truth and nothing but the truth about their wares to consumers, and if it bumps prices up a little, it may be worth it. Consumers around the world are increasingly aware of the importance of rich, accurate,...
How cold outreach has changed—and what works today
Typically, cold outreach involved emailing a journalist or site owner who you’d never connected with before. These days, it’s not so different in that people are still emailing new prospects they have never met. But, it’s easier than ever before to slowly build...
The state of influencer marketing—and the year’s biggest brand leaders
New research from AI analytics platform HypeAuditor offers key learnings from brand experiences with influencer marketing and where we are now, as well as industry-pioneering best practices. The firm’s second annual State of Influencer Marketing 2021 report also...
DEI in the newsroom: A roundtable discussion with leading reporters
Without a diverse group of voices in the newsroom, journalism can’t function the way it’s supposed to. It can’t be the essential, fair, impartial information source that it aspires to be. News outlets will miss important stories, and other stories, according to the...
Half of consumers will abandon online products or services in the first month after purchase
Why is brand and customer support so essential beyond the point of purchase and throughout the customer journey? New research from business news and how-to guide The Manifest finds that consumers are just as likely to abandon products within the first month of use (51...
5 proven PR strategies to boost sales and grow your company
These days, it's more challenging than ever to entice new customers and keep them long-term. The internet creates considerably more competition, but it also gives you access to a much more extensive array of people worldwide. In addition, it gives you more options for...
3 steps for running an effective blogger outreach campaign
Blogger outreach is the process of reaching out to bloggers, often via email, and the primary goal of is generally some form of link building. That could be a guest post request or a link insert request. Blogger outreach is also used to create brand awareness, PR, and...
The Era of Adaptation: Why—and how—brands must evolve strategies in wake of COVID-19
How are marketers and communicators revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic? New research from Nielsen finds that while marketers at organizations of all sizes rank customer acquisition as their top...
How Burger King flame-broiled its reputation with purposeful miscommunication
During its International Women’s Day campaign, Burger King UK landed in news headlines because of the company’s interesting and controversial marketing campaign choice. It happened in a single tweet that caused the public to react quickly, where the burger chain...
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