PR News Archive
Conversational commerce: 83% of consumers say they would buy products via brand messaging
According to new research, a large majority of respondents (83 percent) said that they would browse or buy products in messaging conversations. A further 77 percent of consumers noted that they are more likely to make a purchase if they could browse or get answers...
How the wrong spokesperson can be detrimental to your client
Even though I covered sports for about a decade as a journalist prior to entering the PR business, and was also the sports marketing specialist for many years at Burson-Marsteller (in addition to playing key roles on none sports accounts), I always cautioned clients...
A third of CMOs don’t trust their marketing data—or their analysts
Over a third of CMOs say they don't trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What's more, there is a growing divide between data analysts and marketers when it comes to trusting their data. A third...
5 reasons PR and marketing are critical for the financial services industry
The digitization of the economy revolutionized operations in the financial services industry. It was when transactions moved from tellers to ATMs, and from computers to mobile services. Today, a lot of financial services are available online and it’s easier for...
Brand purpose is driving purchase decisions, yet many struggle to put purpose into practice
Purpose has become a critical metric in brand success, and leading brands and businesses are not only figuring out how to incorporate purpose into their overall strategy, but also to clearly communicate those intentions to their audiences. But many are having a hard...
8 must-know SEO hacks to rocket your rankings
Is your business struggling to reach customers? That’s probably because of poor SEO practices. Customers use search engines like Google to look for products and services. If your business doesn’t show up on the top of the search results page, there’s an extremely low...
Gen Z’s disposable income reaches $360 billion—a huge opportunity for brands marketers
Gen Z's disposable income in 2021 has reached an estimated $360 billion. This figure represents the income Gen Zers earn from full-time or part-time employment ($263 billion), discretionary spending money from their parents ($57 billion), and the income they generate...
Understanding PR strategy and how it helps to grow your business
Your business brand plays a significant role in how you will market. Having the right strategies will play a key role in building a thriving brand. With competition everywhere, you want your company to stand out and be known. Finding the right customers for your...
How Gen Z is influencing all generations to make sustainability-first purchase decisions
Gen Z has historically been the most vocal about the health of the planet. Fully three-quarters of Gen Z consumers say that sustainability is more important to them than a brand name when making purchase decisions—and as sustainability and climate change dominate the...
People-based adaptive marketing—4 examples of success
People-based adaptive marketing takes a personal approach to marketing, allowing businesses to customize messaging and deliver campaigns at optimal times. People-based adaptive marketers sponsor hackathons these days. Hackathons are events that bring together internal...
PR Profiles: A Conversation with Brian Hart, Founder and President of Flackable
“I started my career in the boiler room of a small financial services practice making over a hundred cold calls most days,” says Brian Hart, the founder of Flackable, an award-winning PR agency in Philadelphia. For a recent college grad who had just interned at a...
Consumers want to support local biz, but communication is a challenge—is texting the answer?
Today’s consumers want more engagement from the brands and businesses they shop with, and many have expressed interest in texting with those companies. And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the...
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