PR News Archive
As AI sweeps into top-priority status, 9 in 10 companies admit privacy needs more attention
Despite a difficult economic environment, brands and businesses are continuing to invest in privacy—spending is up significantly from $1.2 million just three years ago to $2.7 million this year—and more than 9 out of 10 (92 percent) believe their organization needs to...
PR lessons from the warts of sports: 2021 and 2022 ushered in a tarnished game—will 2023 be different?
Some things never change, and one of those things is the glorification of sports in America. But anyone who closely follows the sports scene can notice that things are changing, especially readers of the New York Times. No longer does the Times’ sports section act as...
UK businesses still failing to measure the impact of internal comms
A report last October from UK-based B2B tech PR consultancy ITPR found that UK businesses urgently needed to change their dated and restricted perceptions of the value and importance that the internal communication function brings to a business. And newly released...
10 classic marketing styles to boost your business
Marketing is an essential aspect of any business and is crucial in driving sales and revenue. However, as the business world becomes increasingly competitive, it can take time to stand out from the crowd and attract new customers—that is where a marketing gamification...
Mastering the customer journey: Consumers rank top CX factors that influence brand trust
Brands and businesses know they must provide a seamless, intuitive customer experience in today’s marketplace, and insightful new research from marketing-focused website operations platform Pantheon explores these experiences—identifying the most influential points...
12 tips for creating effective email marketing sequences that drive sales
Effective email marketing sequences are at the heart of any successful online business. They provide a way to nurture leads, build relationships, and ultimately convert prospects into customers. When done well, email marketing can be a potent sales tool. The problem...
RSWUS report: Marketers and ad agencies have remarkably different outlooks for 2023
An unsteady economy and the resulting uncertainty about what to expect are the main factors driving marketing and ad agencies’ strategic planning at this point in the year, according to the newly released annual 2023 New Year Outlook Survey Report from RSW/US, a...
6 key steps to developing an effective PR strategy
When it comes to developing an effective public relations strategy, there are many things to consider. From understanding your target audience and setting goals, to creating a narrative and working with influencers—each element is critical for success. This guide will...
New ethical culture report reveals the impacts of the pandemic on corporate accountability
New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional...
How to balance the importance of data privacy and personalization in 2023
Think about the last time you scrolled through any social media platform. Now think about the kinds of adverts that popped up. It’s safe to assume these weren’t run-of-the-mill, generic adverts. Big Data has created an information ecosystem in which advertisers use...
4 tips for collaborating as a team more effectively when working remotely
While remote working has certainly taken off in a big way over the past couple of years in particular, there is no doubt that team collaboration should be utilized as much as possible. Not only is this important for the goals of a company, but many people still like...
The year of customer experience: 6 B2B trends we’ll see in 2023 as CX becomes priority one
Customer experience has become more important than virtually any other success metric for all business and consumer sectors in the post-pandemic age—many buyers say they are willing to pay more for products and services that have better CX, and most are certainly...