PR news + insights
Is brand loyalty dead? Here are 3 ways you can resurrect it.
It used to be that companies enjoyed customers for life—even in competitive industries with lots of companies offering similar products. But this is no longer true. Today’s customers are much more likely to jump from brand to brand, which creates quite the conundrum...
Gen Z amps up expectations for CEOs, companies, and capitalism
Not unlike their predecessors, Generation Z is doing things differently. Disillusioned with traditional cultural institutions, these young people are bypassing the political system and focusing on consumerism as a channel for change, according to new research from...
Critical thinking—today’s grads still struggle to identify fake news
Fifty-nine percent of young professionals are very confident in their knowledge of soft skills, including critical thinking skills—yet according to a new national study from edtech firm MindEdge Learning, this confidence is woefully misplaced. The second annual State...
A decade later, CMOs still struggling to boost revenue and engagement
In 2008, when asked if brands were fully realizing the revenue potential of customers, 76 percent of chief marketers said no. Ten years later, 77 percent of respondents to the same question in a new CMO Council audit still say no, and 10 percent say they are not even...
Despite scandal, more small businesses will increase investment in Facebook
Even in the wake of the trust issues that erupted from the Facebook/Cambridge Analytica data-privacy scandal, the incident has morphed into a different kind of lesson for small businesses—that the power and influence of social media must be embraced, not feared. The...
Journalists on the move – Week of May 21
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @MEDIAlertUSA and @MEDIAlertCANADA News and Media Associated Press: promotes Alicia Chang (@SciWriAlicia) to Deputy Editor for storytelling on...
4 PR tips for managing fake news
It’s been said a lie can make it halfway around the world before the truth has time to put on its shoes. The point is that people tend to latch onto lies before the truth has a chance to be heard. This truism is being tested—and reinforced—on a daily basis in this age...
Starbucks adopts “no purchase necessary” policy in wake of crisis
Over the weekend, Starbucks took a giant step forward in increasing its reputation as a community-focused brand—and a sizable step away from its more recent reputation as a racial-profiling establishment—by announcing a new policy that permits anyone to sit in its...
Still not ready for this week’s GDPR deadline? You’re not alone
With GDPR coming into effect this week, 85 percent of firms in Europe and the U.S. will not be ready on time. In fact, one in four will not be fully compliant by the end of this year, according to a new report from Capgemini's Digital Transformation Institute. A race...
Personalized branded content demand is growing—is your brand responding?
Consumers are increasingly interested in content that reflects their personality type, and is delivered in their preferred tone and style, according to new research published by branded content studio and multimedia news provider Reuters Plus. The org’s Content...
The most social airline brands—why winners keep flying high
It hasn’t been all smooth rides for the airline sector over the last six months, with technical malfunctions, major hiccups in customer service and even tragedies involving passenger pets. However, according to new social analysis by Engagement Labs of consumer...
What’s working in 2018? The top marketing trends this year—so far
Now that we’re a good way into 2018, it’s a great time to check out what’s working and which trends look to be around for the long haul. Whichever way you look at it, the fact is that content has become the largest growth area for marketing, and that trend doesn’t...
