PR news + insights
Product launch pitfalls—exploring the top reasons B2B launches fail across channels
B2B companies are all too aware of increasingly tough competition and the proliferation of product information demands—and new research from product information management (PIM) firm inRiver reveals it’s time for B2B commerce to pivot. The fact is, B2B buyers are used...
4 critical steps to creating an effective influencer marketing strategy
Influencer marketing has been helping brands to widen their audiences and, consequently, their profits. For a business to reap the full rewards of influencer marketing, however, there are some essential steps to follow. Below are four of the crucial ones. 1. Defining...
New Ketchum study examines Gen Z’s perspective on new food tech
Technology is touching every aspect of our lives, and more and more, this includes the food we eat. Not surprisingly, older generations are wary of developments in food science, but Gen Z—the newest generation of food consumers with purchasing power—is more open to...
How to ensure your business launch goes smoothly
Launching a business is a stressful time. It’s not just the future of your company that’s at stake, but it’s a culmination of all the planning, hard work, and aspirations that have gone into it. For some businesses, that plan has been in creation for years and years,...
Social video trends—new study foresees growing demand for video marketing in 2020
New research from marketing video firm Animoto investigates how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers' approach to social media marketing. Based on a survey of consumers and marketers, the...
Journalists on the move – Week of November 11
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Bethany Allen-Ebrahimian (@axios) is joining the title as China Reporter, starting on December 2....
All about small business, marketing, SEO, and mean people
As a small business owner, you keep a careful ear out for what’s happening in the world of marketing. After all, a terrible thing happens when you don’t advertise your business: Nothing! Without strategies for getting buzz generated about you and what you do for a...
Why 2019’s Black Friday outlook is particularly challenging
This year has been hard on brick-and-mortar stores, with many famous brands reducing their shopping mall footprint. While a recent survey from omnichannel CX firm Genesys uncovers a bright spot on the fourth-quarter horizon for U.S. retailers, seasonal challenges...
New report sees change in media use by tweens and teens
As YouTube personalities, online influencers, and gaming celebrities have captured young peoples’ attention, watching videos online has rocketed in popularity, topping TV, music, video games, and mobile games for enjoyment among tweens—while four years ago it ranked...
ICYMI: Bulldog’s most popular posts from October
With fall’s chilly winds and the spookiest holiday of the year approaching, October proved to be on one of Bulldog Reporter’s biggest months of the year (so far). Topped off by our recap of one of marketing’s boldest recent plays—Burger King’s outright steal of rival...
Weed may be mainstream, but it’s still a challenge for marketers
The weed industry is booming and we have found ourselves in the middle of a cannabis goldrush. More and more states are legalizing cannabis not only for medical treatment, but for recreational use as well. Dispensaries are popping up everywhere. Lines are circling...
3 ways a PR firm helps when you have legal troubles
When you find yourself with legal issues, whether it’s something personal or because of issues with your business, your first instinct should be to call a lawyer. This will ensure you get the best possible advice on what your next moves should be, and you can...
