PR News Archive
How the media is covering coronavirus—the top U.S. and UK newspapers for mentions
Just like every other aspect of our culture these days, the media is consumed with coverage of COVID-19. For PR, that has created some newsjacking opportunities (when done appropriately), but moreso, obstacles to getting ink for clients. Which publications are the...
COVID crisis opportunity—5 things you must do for your business
In journalism, any crisis is an opportunity—an opportunity to tell a story, find interesting facts, discover new heroes and finally reach wider audiences. Communication and PR should borrow the same tactics. While many businesses find themselves in an economic crisis...
What marketers need to know about shopping cart abandonment
“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today. According to website development firm, Growcode, nearly seven out of...
Media & entertainment industry again tops latest brand intimacy study
The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM. The study, now in its 10th year, revealed that Amazon Prime topped...
Data security is the new table stakes for a positive brand experience—is yours protected?
Data breaches that compromise millions of people’s data don’t make the headlines as much as they used to, but that’s not because they’ve gone away—it’s because they’re so common they’ve lost their news value. And new research from data-driven intelligence firm...
When we advertise in a crisis, do we lose our soul or find it?
Simon Sinek is overquoted in our industry, yet I can’t help but voice displeasure in how many “What” and “How” pieces I’ve seen from advertising publications. “What to Do with Your Media Buy Now That Everyone’s Inside,” “How to Stay Productive When You Work from...
PR pulse: Americans bracing for coronavirus economic fallout
The life-altering fear and anxiety of COVID-19 is affecting us all, but many are equally worried about the world awaiting us on the other side of the pandemic. According to a new survey by market research-based consulting firm ROI Rocket, about two-in-three Americans...
2020 Retailer Playbook—the new challenges for marketers this year
With every passing year, the retail industry undergoes significant shifts—and retail marketing strategies have to pivot accordingly. What can retailers expect in the year ahead? This new report from savings destination RetailMeNot offers a comprehensive look at...
Journalists on the move – Week of April 6
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Racine Journal Times: Michael Burke (@michael_t_burke) is retiring. Reuters: Eimi Yamamitsu (@eimiyamamitsu) has...
1 in 5 Americans won’t travel until 2021—heightening crisis for embattled airline industry
Airline travel became one of the earliest industries to feel the sting of the coronavirus, and new research suggests it could he one of the last to recover. The latest targeted study from travel points and rewards firm Upgraded Points, based on questions given to...
The fight against COVID-19 is a war—how companies are adopting military skills
War and conflict have been a ceaseless part of human history. The battle against the COVID-19 virus is an enemy no nation has ever met. COVID-19 never tires, COVID-19 ceaselessly attacks, and COVID-19 is a survivor. COVID-19 is an awesome enemy, but like all enemies...
Multicultural consumers streaming content more as social distancing continues
Believe it or not, consumers are streaming even more content. The “Rona”—as it’s been deemed by Black Twitter—has forced many of us indoors for extended periods of time. And that means more time with our TVs and connected devices. We already know that nearly 19...
Get the latest PR insights, resources, and webinars from Agility PR Solutions
