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Avoiding thought leadership tryptophan: 3 strategies for storytelling success
When the audience has an attention span shorter than a goldfish, what you say better act like a triple espresso, not Thanksgiving turkey. Thought leadership too often reads like word salad and plays it safe. Everyone talks about delivering value or innovation, and...
Navigating the shift to health-centric food branding in PR strategies
The march towards health-centric eating habits has upended traditional food branding, injecting new vitality into public relations strategies. Brands find themselves at a crossroads where mere taste and convenience no longer reign supreme. Brands like Home Chef,...
10 ideas for online businesses you can start in 2024
In 2024, the landscape of entrepreneurship is characterized by innovation, adaptation, and a keen awareness of emerging trends. There is a huge shifting in consumer preferences, and the entrepreneurial spirit thrives on the ability to identify opportunities and...
Sustainability support among consumers is slipping overall in the US and Canada, lagging the global average—what it means for brands
Maybe they’re fed up with the lack of progress, or just have other things to worry about, but new data from direct-to-consumer ecommerce firm ESW reveals that US consumers are less sustainably minded than they were just a year ago. Scoring just 49 this year vs. 51 in...
Is content decay impacting your website’s traffic? Here are 4 ways to avoid it.
Worried that your blog posts or articles aren’t attracting the visitors that they used to? This could point to content decay, and could be a sign that your target audience isn’t finding your website as easily as you’d like. Don’t worry, though. Even if you are...
Workplace woes: Both employees and managers are burned out and checked out, says new research—here’s what they need to thrive
The growing complexity in the workplace is starting to take its toll on both employees and managers—a torrid list of employee issues over the last year or so has had managers frequently pivoting to new approaches in search of harmony. The result is that this constant...
Unlocking the power of engagement: How to craft compelling social media content
In the dynamic narrative of social media, where trends are seen to be dynamic in nature, the journey to engage and captivate audiences in the masses remains a top priority for brands and individual businesses. Here in 2024, the dynamics of social media content...
New research gauging consumer stress finds levels today just slightly below uber-stressful holiday levels—what brands can do
What’s stressing consumers out? New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis. Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season. And a...
5 strategic ways AI is changing the PR game
AI has now become our wise friend next door, who has an answer to all our questions. Every one of us has given it a go, be it to find just the right caption for that Instagram post or to research a new topic thoroughly. No wonder, AI is estimated to potentially...
Email marketing metrics: Key indicators for success and how to leverage them
Email marketing has become one of the most effective and efficient ways for businesses to engage with their audience and drive conversions. However, to truly master your email marketing game, it is crucial to understand and harness the power of key metrics. By...
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THIS MONTH'S WEBINAR
The Noemi Pollack Scholarship, given by USC’s Annenberg Annually, was Awarded to Sophie Schaked, for the 2024-2025 Academic Year. A Future PR Leader Emerges.
The Pollack Group is proud to announce Sophie Schaked as the recipient of the Noemi Pollack Scholarship for the 2024-2025 school year. Sophie Schaked, a rising sophomore from Orlando, Florida, embodies ambition and determination as seen through her academic and...
Wireside Communications Kicks Off 2024 with Significant Growth, Expansion and Recognition
Agency Continues Momentum into Q1 Following 35% YOY Growth in 2023 RICHMOND, Va. & BOSTON – Wireside Communications®, an award-winning, independent public relations agency focused on the consumer and B2B tech sectors, celebrates a dynamic first quarter coming off...
New Leadership Book Wins Axiom Business Book Award
Leaders People Love (Penguin Business, 2023) by Yeo Chuen Chuen won a silver medal in the Axion Business Book Awards for the category Company Culture. The Axiom Business Book Awards are a respected guidepost for business books, intended to bring increased recognition...