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4 ways to leverage user research for sustainable marketing success
Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve...
As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more significance
Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have. Intertwined with other hard-won measures like trust and loyalty,...
10 best practices for combining SMS with social media in PR campaigns
It’s no secret that today's digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences. The key issue at stake for PR professionals is ensuring their messages are not only delivered but...
High concern revealed worldwide over misinformation and its potential impact on elections
The 2020 American presidential election was a wake-up call for the kinds of things that can go wrong with modern voting. Ballot tampering or other misbehavior doesn’t seem too unrealistic, and whether it happens or not, it now (I guess) creates the possibility for a...
4 ways digital communication tools are shaping brand narratives
In the digital age, communication tools aren't just a necessity; they're a game-changer for your brand's narrative. From enhancing customer engagement to reshaping how brands tell their stories, these tools are pivotal! Let's explore four distinct ways these digital...
Innovative PR tactics for launching new beverage brands
The craft beer market continues to boom on an international scale, accounting for around 25 percent of beer sales in total and boasting literally thousands of brands from the small artisanal operators to the multinational brewers looking to get in on the action. This...
13 key elements to include in your healthcare career page
A healthcare career page can be quite useful if your goal is to attract potential candidates to fill job openings. If you're someone who's in human resources or a related position in the healthcare industry, this guide will be able to help. It will feature the 13 key...
12 productivity tips to help your team get more done every day
Your company’s growth depends on your team’s productivity. Why? Because productive employees successfully complete their tasks. Also, they ensure that companies achieve their goals. So, how can you ensure that your team is productive? Simply telling them to “increase...
As podcasting achieves media dominance, here are 5 trends to watch in 2024
With more than 464 million listeners worldwide, the podcasting space has erupted over the past decade—and they have come a long way from the original era of podcasting in the late 2000s to what we see today on social media. Today’s podcasts have evolved into a more...
Comms pros speak out on AI’s biggest challenges, saying the greatest obstacles to comms digitalization are human, not technical
Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving effort, many are...
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French/West/Vaughan Named No. 1 Agency in Southeast for 23rd Consecutive Year
Agency moves up in rankings in three practice areas and solidifies position among the country’s top 20 largest agencies RALEIGH, N.C. (April 29, 2024) — French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media...
The SBA Metro New York Names Impact PR & Communications 2024 Women-Owned Small Business of the Year
New York, NY, April 29, 2024 — Receiving a prestigious designation, Impact PR & Communications, Ltd. (IPR&C), a public relations and marketing firm based in New York’s Hudson Valley region, has been named the Women-Owned Small Business of the Year for 2024 by...
20Two Studio Announces 4 New Clients and Promotion of Alexa Salcido to Vice President
20Two Studio has kicked off 2024 with a bang adding four new clients to the ever-expanding roster. Now in its third year of success, the agency is continuing to grow its luxury portfolio with an iconic property, global travel advisor powerhouse and more. ...