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The art of crafting a perfect apology in public relations
Because of how interconnected the world is nowadays with instantaneous communication channels, a single misstep can rapidly spiral into public relations crisis. With social media and the internet growing every day, customers and others can share their opinions with...
Podcast listeners pay more attention to ads than other media consumers
Unless they’re watching the Super Bowl, a great many viewers and listeners tend to tune out ad messages on TV, radio and other media with audio—and increasingly so in this age of hyper-skeptical consumers. But new research from digital audio industry resource Sounds...
Semantic search vs. keyword search: Which is better for your SEO?
Wondering about the relative merits of semantic search vs keyword search? When it comes to optimizing your SEO strategy, it’s vital to be aware of how these two processes work. Understanding how search engines negotiate today’s online environment is the key to...
AI efficiency isn’t the end goal for data modernization: Senior data and tech leaders say better decision-making is the primary aim
Many brands and businesses are putting all their eggs in the AI-mastery basket, thinking once their skillsets are firmed up and data quality and productivity improve, then all the promises of AI will be revealed and everything else will fall into place. Well, it sure...
6 tips for mastering product ranking for maximum conversion impact
Did you know that, on average, a customer doesn’t interact with search results in two out of every three searches? It doesn’t even matter what segment or product you’re offering if the results are consistent throughout. This can lead to potential missed sales and...
Optimizing remote work: 6 tips and best tools for effective operations
Transitioning to remote work continues to be challenging for every industry that continues to do so. It has been daunting for businesses to create a collaborative culture amongst their teams considering the lack of physical proximity and a workplace environment. ...
Blockchain buzz: Crafting effective media strategies in the age of digital currencies
The advent of blockchain technology has introduced a new dynamic to the field of public relations, offering professionals innovative tools to enhance their media strategies. With the capability to execute transparent and secure transactions, blockchain is rapidly...
6 ways local PR strategies can help home service providers
As an owner of a home services provider business, you may believe that your company doesn’t need a PR strategy. However, public relations strategies play an important part in any business, regardless of size or industry. PR strategies can help businesses expand their...
The power of personalization: How to tailor lead generation campaigns
In today's digital age, personalization has become a critical component of successful marketing strategies. This is especially true when it comes to lead generation campaigns. Generic, one-size-fits-all approaches are no longer effective in capturing the attention and...
Website redirection techniques: A comprehensive guide
Website redirection is a technique used to make a web page available under more than one URL address. It is a crucial aspect of user experience and search engine optimization (SEO). Website redirection sites such as SiteDetour are used for various reasons, such as...
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THIS MONTH'S WEBINAR
The Castle Group Appoints Melissa Paiva as Social Media Account Director
New Role Created to Support Significant Practice Area Growth BOSTON, April 25, 2024 – With dramatic growth and increasingly integrated client engagements, The Castle Group, a Boston-based public relations, event management and marketing firm, has appointed Melissa...
ASTRSK PR Opens Applications For Its Seventh Annual Pro Bono Client
Open to BIPOC, AAPI, LGBTQIA+ and/or woman-founded early-stage startups to win a PR contract worth $200K; full-scope PR services from award-winning agency NEW YORK, NY – April 25, 2024 – ASTRSK PR, an award-winning boutique public relations agency known for its work...
5WPR Announced Winner of Silver Stevie Award for Public Relations Agency of the Year
New York, NY – 5WPR, one of the largest independently owned PR firms in the U.S., was named the winner of a Silver Stevie® Award in the Public Relations Agency of the Year category in The 22nd Annual American Business Awards® today. “This has been an exceptional year...