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4 quick steps for creating awesome video storyboards like a pro
High-quality videos require a planning stage where you figure out, organize, and optimize all the aspects you want to feature on the finished product. Whether it's a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we're...
Age bias alert: New research finds 1 in 3 hiring managers say it’s not worth the trouble to hire high-maintenance Gen Z candidates
Discrimination in its many forms is one of mankind’s most tragic inherent evils. A huge number of people around the world have experienced it in the workplace and otherwise, and now we can add a new sector to the list—Gen Z. Thanks to the keenly informed and...
5 tips for building media relationships and ensuring coverage from a PR veteran
A PR professional’s responsibilities span everything from writing press releases, handling crisis communications, providing strategic recommendations and so much more, but their primary goal is to earn top-tier coverage for their clients. With that, much of a PR...
Omnichannel app marketing: New study reveals keys opportunities for marketers and brands to meet retention and engagement milestones
Brand communicators are aware of the benefits of omnichannel strategies, which allows them to reach a wider audience of customers and prospects by targeting various sub-sectors where they live. And with the increasing influence and impact of brand apps on purchasing...
How to repair and reclaim your online reputation—a complete guide
In the digital world, your online reputation can have a significant impact on your personal and professional life. People perceive you or your brand based on what they find when they look for you online. If they find positive things being said about you, they will...
8 event marketing trends to watch out for in 2024—and some to avoid
Running successful events takes a lot of behind-the-scenes work, a major part of which includes research. In particular, you’ve got to know all about the top event marketing trends each year, and whether they should matter to you. We’ll be shedding some light on the...
4 in 5 Gen Zers say multicultural and diverse communities largely shape brand preferences, along with more than half of the general population
Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach, but new research from marketing and advertising tech platform Direct Digital Holdings shows this approach...
14 chatbot metrics to track whether your AI is performing good customer service
Chatbots are swiftly becoming a customer service norm, on hand to help clientele instantly, at any time of the day. This is great for busy PR companies and departments who want to provide 24/7 support to their clients, but how do you get the best performance from your...
Rebranding in motion: 5 famous brands that changed their names
It’s every brand marketer’s dream to have their company name and products become household names. Google is a great example as its brand name is now synonymous with its product function—colloquially known as “becoming a verb,” as in “why don’t you google it and find...
Exploring email open-rate benchmarks in PR—4 ways to improve yours
Email marketing is a personalized and effective way to reach your target audience and is a staple of many PR campaigns. But emails are only valuable to your campaign if they are actually opened. It can be frustrating to see a low open rate when you’ve put so much time...
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THIS MONTH'S WEBINAR
Jenna Candusso joins Rinck Advertising as Associate Creative Director
Lewiston, ME - Rinck Advertising is thrilled to announce the newest addition to its team, Jenna Candusso, Associate Creative Director. Candusso brings a wealth of experience and a diverse skill set to the role, including creative leadership, design strategy, and...
The PHA Group Hires Former BBC News Presenter
PHA expands Reputation arm by bringing in ex-broadcast journalist The PHA Group has appointed former BBC journalist Robin Brant as Associate Director of Reputation with a remit to grow the agency’s C-suite training and advisory offering. Brant, who will report to Tim...
In the framework of its Strategic Plan 2024-2028, ATREVIA reorganizes its management team in Latin America to boost growth and strategic focus in the region
• Carmen Sánchez-Laulhé, until now the Vice President of ATREVIA for the Andean Region and Brazil, takes on the additional role of the Presidency and General Management in Mexico, piloting the company's presence in Central America, the Dominican Republic, and Miami....