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Google has won small AI battles with its updates, but is losing the AI war in its search results
The surge of AI content in Google search results is significant. It increased from a mere 2.3 percent before GPT-2 in January 2019 to a staggering 10.2 percent by March 2024. This tripled over five years despite Google’s firm stance against AI spam, according to a new...
5 tips to build a highly productive remote PR team
Remote and hybrid work relationships have been significantly more common in the wake of the pandemic. McKinsey’s American Opportunity Survey reports that 58 percent of Americans have access to some kind of remote work—more than a third work remotely full-time. The...
The financial impact of corporate reputation: New IPR research reveals the true cost of brand-image shortfalls—both real and perceived
In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well. And it doesn’t matter whether that reputation is sullied by rumors...
Navigating the digital PR landscape: Essential services and strategies for success
Like many industries, the digital PR landscape is having to transform with the dawn of advanced AI. New technology is rapidly disrupting traditional methods of public relations work. Adaptability is the name of the game. But where to pivot and how? How do you...
Video marketing trends: New research analyzes industry statistics, offers key strategic insights, and serves up predictions for 2024 and beyond:
Have you heard? Video is the most popular consumer medium, and that goes double for marketing and communications. New research from video editing platform Filmora explores the top video marketing trends that are shaping the industry today—emphasizing the need for...
Private equity gets creative: What’s behind PR and content marketing firm acquisitions
The intersection between private equity (PE) firms and creative agencies presents a study in contrasts. The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through...
Navigating the fine line: Balancing client expectations & PR integrity
When it comes to the development of the perfect PR strategy that marries creativity and client expectations, many public relations professionals often find themselves walking a tightrope. A recent experience at Issa PR, a global luxury and lifestyle brand strategy,...
How to write effective standard operating procedures for online reputation management
Establishing and maintaining a good perception of your brand among your target audience is key to the success of any business across domains. Also known as online reputation management, when done digitally, a positive public perception acts as a vital component of a...
Redefining app engagement with well planned and executed PR strategies
There have been between 50,000 and 141,000 new apps on the Google Play Store every month since 2019. Clients range from individual users to big corporate brands, making the subscription app space incredibly competitive. But with the right PR strategy, even the most...
New research affirms deep concerns about the impact of AI-generated deepfakes during the election year—and the red flags to watch for
Misinformation is an enormous problem in a world saturated with all varieties of “content” on a daily basis, and now in the AI age, the issue has gone next-level with the rise of deepfakes—and with the election year hitting full speed, the potential damage is a huge...
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Kiterocket Expands Renewable Energy Expertise with Clean Energy Veteran Jessica Fishman
New hire to lead Kiterocket’s renewable energy practice in growing climate tech sector PHOENIX and SEATTLE —May 3, 2024—Kiterocket, a PR-forward communications agency for transformative, high growth companies, today announced it has tapped Jessica Fishman as...
CIIC PR and Wyndham Grand Barbados Join Forces to Amplify the Hotel’s Presence In the U.S. and Local Markets
(MIAMI - May 6, 2024) - CIIC PR announces partnership with Wyndham Grand Barbados Sam Lords Castle All Inclusive Resort, a premier destination for luxury hospitality and unique experiences in Barbados. Through this partnership, CIIC PR continues to expand its reach...
Cookerly PR Adds DS Smith to Growing Client Roster
Award-winning agency hired by global sustainable packaging leader to provide media relations and government affairs services ATLANTA (May 1, 2024) – Cookerly PR, an Atlanta-based integrated communications agency, today announced it was selected by UK-based DS Smith, a...