Anika Jackson started out in marketing long before she got into public relations. “I don’t think I made the connection between the two because I worked with them in silos,” says Anika, in her intro to the August webinar for Agility, “A Successful Union: Integrated...
Media monitoring is an essential tool for PR pros. After all, how else are you going to keep track of what everyone is saying about you? Or uncover the results of your media relations efforts? Or detect a crisis before it hits? As useful as media monitoring is, it...
Key performance indicators (KPIs) are measurable indicators of progress that show if you are achieving set objectives. Before you determine what KPIs you should set for your PR objectives, you need to know what overarching business goal you will be aligning your PR...
As summer rolls along, Bulldog Reporter’s post traffic keeps on chugging as well, with another big month of high readership in July. Some of our newsier research articles were among the leading posts last month, addressing timely topics such as the impact of a...
PR needs a seat at the table—but it won’t happen so long as the C-suite views PR as a luxury and not a necessity. This idea has been a prominent theme over the past thirteen months of PR Profiles, and it came up once again in Episode 14 with guest Lindsey Groepper,...
Jeremy Parkin, Manager of Data Analytics & Media Intelligence at Agility PR Solutions has some good news when it comes to PR measurement: “You don’t need to be a numbers person to powerfully leverage data in your work.” You do, however, need to avoid making five...
Did you know that an average media reporter receives five pitches per day, but crafts only up to five publications per week? Only 25% of the stories written by journalists come from pitches. That’s why you need to work out some winning approaches to slip your content...
In November of 2016, I was thrilled to be accepted to the University of Ottawa and Algonquin College's joint honors Bachelor of Arts Public Relations program. My university education helped me build self-confidence and independence, allowed me to enjoy exciting...
Summer is off to a great start for the Bulldog website, with a lot of our posts last month generating some heat with busy traffic and high readership. Some of the under-the-radar topics we tackled in June include using sensory marketing to appeal to all five senses,...
Getting pick-up in the outlets that matter is generally not as easy as sending out a news release to a media list. Even if you have a thousand contacts picked out, you still might not land a single placement. Why? Because most journalists don’t like receiving a mass...
Shannon Peel, CEO of MarketAPeel, joined us for June’s webinar to help viewers learn how to get noticed amidst the noise of the digital world. Her secret sauce: your business brand storytelling. “There is a difference between personal brand and business brand...
We’ve had the pleasure of working with Celena Fine, Senior Vice President at TierOne Partners, on multiple occasions. Her webinar, How to Pitch Broadcast Media: Secrets from a Former TV Journalist, remains one of our most popular. If you don’t have an hour to spare to...