PR News Archive
How financial risk management boosts your sustainable marketing campaigns
When we talk about financial risk management, the mind wanders to bookkeeping, accountants, and analysts…right? However, in today’s ever-evolving business landscape, financial risk management has emerged as an important foundation for crafting effective and...
Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week
During Ragan’s Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around the world. Here’s a...
Ultimate guide to law firm PR: Tips to embrace, PR benefits—and 8 steps to success
Looking to attract more cases and prospective clients for your law firm? Wondering how you can effectively promote your practice and boost business growth through strategic public relations efforts? Are you ready to discover how PR can help you establish yourself as...
People over 50 feel ignored or patronized by consumer tech brands: What marketers need to do to reach this $95-trillion sector
How many times have you had to come to the rescue when your mom couldn’t get online with her iPad, or dad couldn’t figure out why his Roku wouldn’t connect to the internet? It’s pretty common that older people aren’t as savvy with technology as those who are younger,...
4 steps to conducting and analyzing B2B customer satisfaction surveys
While there may be many differences between B2B and B2C companies, there is one thing they most definitely have in common; a good customer experience can mean repeat customers. In fact, 80 percent of B2B customers expect the same level of experience as a B2C customer...
Businesses need focus and innovation, but employees are disengaged—what will motivate them?
Businesses are fighting many battles right now—the urgency of implementing digital transformation keeps escalating as generative AI’s promises of uber-productivity and operational streamlining wait in the wings for many, while more adaptive competitors move forward in...
8 steps to effectively creating a brand positioning map
All businesses strive to stand out among competitor brands and leave a lasting impression in the minds of their target customers. For PR professionals, improving a brand’s market positioning while managing customer perceptions is their bread and butter. But in today’s...
ICYMI: Bulldog’s Top 10 posts in October tackled topics like comms pros’ tough year for new business and new FTC content guidelines
Although the fall weather cooled things down for us, Bulldog’s traffic stayed red hot in October, another record-breaking month for us—and that’s thanks to you, of course. But some important news stories grabbed a lot of interest, including posts about critical topics...
4 types of brand collaborations that supercharge sales—and overlooked PR tips
From the ad inserts that you find in your morning newspaper to eCommerce giants who work with another brand to create a product, all of these are partnerships. With the right partnership, everything falls into place to provide value for all stakeholders, including the...
How CGI content is impacting brand authenticity within beauty & fashion marketing
We’ve all seen them and done the double-take. From mascara-clad eyelashes on the London underground and lipstick smudges across the streets of Paris, to giant handbags bouncing across Tower Bridge; 2023 has certainly been a year for computer-generated imagery (CGI)...
Chief communications officers see eye to eye with CEOs on strategies like AI, but there’s a disconnect on who actually leads communications
Happy Communications Week! The high-profile comms event is in full swing in the heart of Texas, and one of many highlights so far has been the gathering’s signature event, the Future of Communications Conference, where a new industry survey was unveiled in which CEOs...
7 types of information leaks and how to prevent them
As paper records have become a thing of the past, there has been an increased focus on digital information and how it is handled. Digital information is easier to leak than hard copies on paper, making it an easier target for hackers and creating new security...