PR News Archive
A look at leadership and culture shifts to expect in 2024: Challenges and opportunities for empathy, flexibility, skill-building and resilience
Post-pandemic workplace challenges like remote-work expectations, a more socially aware and demanding society, and a brash new generation entering the workforce are creating unprecedented company-culture challenges for business leaders, and solutions as yet remain...
Hyper-personalized pitching: How to create irresistible guest post proposals in the age of personalized PR
Did you know that three-quarters of all online users read blogs in 2023? As one of the leading sources of conversion-driving content, blogs provide marketers a chance to gain quality backlinks, share their expertise and advertise their brand organically. Not only is...
Retail execs say they have AI figured out, but new research finds this overconfidence is leading to missed opportunities
If there is one word you don’t hear much when it comes to AI in business, it’s “certainty”—if anything, the opposite is usually the case. But that’s how many retail leaders feel about their AI acumen, according to new research from supply chain solutions firm Blue...
Stimulating profit growth: Strategic approaches for PR agencies
The public relations industry has changed dramatically in the past decade. Today, 60 percent of agencies say the term PR needs to be redefined, while 73 percent say that social events have significantly changed their communications agenda. PR professionals also agree...
B2B marketing insights for improving technology business performance
Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights. New research from...
Tips for strategically announcing FSM software integration: A guide for PR professionals
In the technological world, the announcement of new Field Service Management (FSM) Software Integration stands as a defining moment for companies. It's more than just a revelation; it’s setting the tone for the relationship between your service and the clients. In...
Brands in motion: Skeptical consumers now want businesses to respond to global challenges in tangible ways that prove action
Brands and businesses have largely accepted the consumer mandate to embrace Purpose initiatives like doing more to support sustainability, DEI, gender equality and other global concerns—but despite those commitments, most consumers feel like they're not seeing any...
6 crucial strategies for generating more Google traffic for your brand
If your site is struggling to generate traffic from Google, don’t worry. There are lots of ways to bring people pouring in, so here are just a few examples of what you need to do to see a marked difference in visitor numbers. Image source: Pexels Understanding the...
5 ways generative AI fosters and improves team collaboration
You probably don’t need to be told that AI has become a major factor in today's business world. While AI has been around for a while, the latest technology, generative AI, is changing the way teams collaborate. From its humble beginnings automating routine tasks, AI...
Ethics in technology: Do businesses have standards for generative AI use? Most execs aren’t even sure about their own companies
In case you missed it, brands and businesses worldwide have AI fever, and most are testing or already using generative AI (GenAI), with plans to deploy the tech on a wide scale. At just a year old, GenAI has perhaps the most vast potential of any emerging tech before...
12 buzz-generating PR tactics that help you build and maintain your brand image
The industry of public relations is constantly evolving. It has become one of the most essential tools for building and promoting a successful brand. But press releases and pitching are not the only PR strategies that can help get a business recognized and talked...
New research reveals the most effective social marketing channels for beauty firms
Social media marketing encompasses a wide variety of platforms and strategies that have proven to be effective for brands looking to grow an online presence—especially those where factors like target audience age and visual representation are key to attracting...