PR News Archive
How PR can be your navigator during business expansion
In our ever-accelerating business world, the crucial role that public relations plays cannot be overstated. PR is not simply about managing a company's image in a reactive manner. It's about proactively leveraging strategic communications to drive tangible business...
As socially-isolating AI adoption mounts, Gen Z employees say they want more human interaction: They prefer to learn skills from peers, not from AI
As the AI age threatens to reshape the workplace into a less collaborative, more isolated environment, many younger employees foresee a bleak, lonely worklife in their future, with only their generative AI programs to share their days—and learn from. The tech is...
Tips and insights for leveraging data and AI in digital PR strategies
Public relations campaigns have changed profoundly over the years. Today, nearly every successful company is working within technological platforms including social media, to do targeted online marketing. The strategies have paid off—conversions and sales associated...
Gen Z women rank creators as most trusted source for beauty recommendations
Like fashion, travel and other highly visual marketing sectors, the beauty industry relies on imagery to compel purchases, and the power of influencer marketing fits right into that pocket. In fact, new research from creator-guided shopping platform LTK affirms that...
Consumers and employees want more inclusion of people with disabilities in brand marketing
They will view these companies more favorably, trust them more, and do more business with them. Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture,...
Execs push back on top-down demand to adopt generative AI, citing consequential concerns about trust, bias, data complexity and skills gap
When artificial intelligence pioneer Geoffrey Hinton gave up his CEO position at Google earlier this year on his mission to sound the alarm about the dangers of the AI he helped create, he wasn’t necessarily referring to the tech itself, but rather the risks of...
3 evolving PR strategies that will dominate the digital age
The PR industry is constantly evolving. As we step into a technologically dominated marketing sector, what we once defined as public relations is undergoing some serious renovation. From campaigning in the metaverse to the introduction of hybrid strategies, digital PR...
Food brands are all in for ESG-compliant production, but a smorgasbord of obstacles stands in the way
With consumers now expecting food and beverage brands (among others) to commit to ESG standards, most industry leaders expressed a strong desire to embrace those objectives in a new survey, and are seeking the ability to stand behind claims to ensure that ingredients...
The power of diverse voices in PR and advertising
Diversity in PR and advertising means fostering an inclusive and equitable environment where the power of diverse voices can be fully realized. People from diverse backgrounds bring unique insights, cultural nuances, and lived experiences, which can lead to more...
Despite reputation risks, 7 in 10 CEOs acknowledge the bottom-line importance of supporting social and political causes
Middle-market CEOs have a brighter outlook as we head into fall than they did at the start of Q2, according to the latest research from accounting and advisory firm Marcum and Hofstra University’s Frank G. Zarb School of Business. Brand Purpose appears to be on their...
3 effective strategies for ecommerce SEO every marketer should know
Ecommerce search engine optimization is a vital strategy for attracting more shoppers to your online store. It involves implementing various optimization techniques to improve the ranking of your website in search engine results. With effective SEO for ecommerce, you...
4 ways online casinos can adapt their marketing techniques for global markets
Online gambling is ever-evolving. Casinos that successfully market to and attract customers from different countries will succeed in an ever-competitive industry. Understanding how to modify marketing practices based on cultural, linguistic, and legal considerations...