PR News Archive
Customer rage: Service issues making them yell more—and seek revenge for their hassles
In step with the speed of digital interactions, consumers have developed an equally short fuse when it comes to customer service. A recently released academic survey shows that Americans are exhibiting more customer rage than ever—they’re experiencing more product and...
3 reasons your business struggles with press coverage
Good publicity can catapult your company’s online sales, grow its brand recognition, and help develop a large and loyal audience. If your press releases fail to gain press, journalists never cover your industry events, or your articles fail to generate attention, you...
New customer engagement research finds marketers are prioritizing investments in retention
At a time when cost-conscious consumers are faced with more choices than ever in a volatile environment and customer acquisition costs have soared to unsustainable highs, new research from customer engagement platform Braze examines engagement trends over the past...
Tips and examples for using LinkedIn for successful sales and marketing leads
LinkedIn is a powerful tool for sales and marketing professionals, offering an opportunity to connect with potential customers and prospects in a more personal way. As the largest professional network in the world, LinkedIn provides users with direct access to...
Key influences for organic shoppers—and opportunities for brands and retailers
New shopper insights research from retail marketing collective Acosta Group looks at the state of the natural/organic shopper, providing brands and retailers valuable information to drive growth in store and online. Natural and organic product sales continue to climb,...
Why e-commerce brands need to break up with legacy CMS to improve conversions
Online commerce is taking center stage in the business world. Customers now demand seamless, convenient online transactions, ease of search and timely communication surrounding order status and delivery. For organizations that want to improve the user experience and...
Customer service PR: Negative interactions motivate consumers to consider switching brands
It’s no longer just about your products and prices—two-thirds of consumers in a new survey report from customer and employee experience firm Medallia say that negative customer service interactions motivate them to consider switching to a competitor brand—a clear...
The thought leader paradox: What purpose do they serve in the age of influencers?
Thought leadership is a response to the complex online environment in which trust is the most valuable currency. But what is ‘thought leadership,’ and what use is it for marketers? Marketing has existed for as long as people have competed to sell products or services....
7 ways to build an audience that trusts you
Brands know that creating trust and authenticity drives a loyal following. In an era of information overload, customers are more cautious of marketing campaigns. They rely on trusted consumer reviews to form their opinion. Companies must focus on building trust and...
Search trends in 2023: Insights on search technologies, personalization, and hybrid retail strategy
New research from end-to-end AI-first search and discovery platform Algolia explores the current usage, investment, and value of search, personalization, and hybrid retail strategies—revealing how retailers are investing in search to future-proof their eCommerce...
Why AI-based analytics and insights are essential for PR and marketing
In today's digital age, the public relations industry faces increasing pressure to adopt data-driven decision-making. The traditional approach of relying on intuition and anecdotal evidence is no longer sufficient. PR professionals need to incorporate data and...
Leaders who prioritize inclusion in the workplace can slash attrition risk in half
Despite the fact that billions of dollars are spent globally every year on diversity, equity, and inclusion (DEI) initiatives, new research from business strategy firm Boston Consulting Group (BCG) shows that business leaders have minimal insight into what works and...