PR News Archive
Why PR should be an important element in recruitment
When seeking to recruit the top talent in any industry, it is important to understand the recruitment process in much the same way as you would when marketing your company to grow a consumer base. You want to be seen as being miles ahead of the competition and in this...
2022 State of Agile: Adoption spreads to marketing, but lack of leadership is limiting its success
Over the last few years, Agile practices have extended beyond software development and the IT team into other business units such as marketing and HR. New research from digital transformation tech firm Digital.ai finds a significant opportunity to refine and mature...
Sports fans spotlight: FIFA Men’s World Cup viewers talk far more about advertisers and sponsors
With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6 million in national TV advertising was placed on the Fox TV networks and...
Charting disruption: New report offers thematic outlook for 2023 and beyond
Disruption has practically become commonplace in the post-pandemic business world. What does the coming year have in store? With bold predictions and forecasts, the second annual Charting Disruption 2023 research report from exchange-traded funds provider Global X...
3 tips for using PR to build an effective hiring campaign
Your employees are among the most valuable assets to your organization. They don’t just perform the day-to-day tasks of your brand, either. Their unique perspectives and range of talents can boost innovation and give you a competitive edge. As such, it is vital to...
The evolving workplace: New research reveals 5 key HR trends that will define work in 2023
As brands and businesses prepare for the new year, a new report from HR research and advisory firm McLean & Company reveals five key data-based employee and workplace trends to guide HR leaders in their efforts to plan for and respond to the ever-evolving future...
Embracing the metaverse: A bold way to improve customer experiences
There’s been quite a bit of hype about the metaverse—it’s the next big thing, it will transform how companies engage with customers, it will change the way we do business. At its most basic, the metaverse simply integrates the physical and digital worlds, enhancing...
How currency APIs benefit global businesses in their PR and profitability
The global currency markets are incredibly important in almost all areas of worldwide trade and politics. We live in an age of alarming inflation, in which the value of national currencies is impacted extremely quickly by events. We also live in a highly globalized...
2023’s CMO: Report shows AI, social toxicity, and data privacy forge the future of marketing
With budget cuts, data analysis challenges, and increased consumer skepticism plaguing marketing leaders throughout a tough 2022, CMOs continue to face mounting scrutiny over their operations. What challenges does 2023 hold? Business insights firm Gartner offers...
PR career guide: How to get started, required skills, and what to expect
Starting a public relations career can be rewarding. But at the same time, it's a challenging, highly competitive field. If you're thinking of a change in career or looking to enter the field of PR, this article provides information on the key steps you should take to...
Rise of the Environmental Entrepreneur in an age of Recommerce growth
In new Europe-based research, Visa reveals that the cost-of-living crisis and impacts of climate change are causing people in the UK to rethink their current purchasing habits and look for more sustainable ways to buy and sell products and services. The survey,...
3 tips for getting better customer reviews
Reviews are an essential part of any business. They can provide valuable feedback, help boost sales, and increase customer loyalty. However, obtaining good reviews can take a lot of work for many companies. This article will explore several strategies that can be used...