PR News Archive
How to turn a PR crisis into an opportunity for your brand
As a business, not many things hit harder than a PR crisis. A PR crisis can quickly become a full-blown nightmare, whether originating through a social media blunder, an embarrassing product recall, or something more serious. With various stakeholders to appease and a...
App marketers report rising optimism amid macroeconomic and privacy challenges
A new survey of global app marketing professionals from mobile growth acceleration platform Liftoff offers a detailed look at what it's like to run mobile marketing campaigns for an app right now—and what marketers see as the key trends ahead in 2023....
5 common mistakes that new PR agencies make—and how to avoid them
One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and...
State of visual media: Demand for better online visual experiences stretching brand resources
As the visual economy matures, a new report from digital experiences firm Cloudinary investigates the ways more than 375 leading brands across 13 vertical industries harness visual media to deliver engaging online experiences at every digital touchpoint. The research...
What the precarious state of Twitter means for your brand’s content strategy
As Twitter has been taken over by Elon Musk, the state of the platform is unpredictable, especially due to recent talent layoffs as well as rising concerns of misinformation, distrust and hate speech. These concerns are matched with the potential for the entire...
PR in 2023: 4 predictions for the year ahead
The public relations industry is changing at a dizzying pace. Now more than ever, conventional PR wisdom is being called into question. In its place, new approaches are blossoming, we are dealing with a global economic downturn, and PR professionals are thinking more...
9 ways to effectively build rapport with customers
Building a rapport with your customers is essential to promoting customer retention and loyalty. Customers in the marketplace today have more choice than ever, and may be understandably reluctant to commit money and long-term loyalty to a brand. Therefore, it’s vital...
Despite inflation, consumers’ confidence to spend is greater than brands and retailers believe
New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the face of rising inflation than consumers themselves indicate. The report, from next-gen experience management firm First Insight, reveals...
Tips and tactics for driving SaaS PR campaigns in 2023
Running a software-as-a-service (SaaS) campaign involves taking numerous actions across a range of media outlets to raise awareness around your product. A successful PR campaign can create the required buzz, leading to more inquiries and sales. SaaS firms operate in a...
How vampire words suck the life out of your business writing
Imagine your boss issues the following email at the end of the day: “I’m bringing in bagels tomorrow morning.” Yay, bagels! You make a mental note to skip breakfast tomorrow to make room for schmear. Then your boss emails: “I’m going to prioritize bringing in bagels...
Instagram Reels and TikTok lead brand engagement in new social media benchmark report
Instagram brand engagement rates saw a slight uplift in Q3, and the engagement rates for other social media brands remained consistent with the previous quarter, according to the Q3 2022 Social Media Benchmark report from unified CX platform Emplifi. Looking at the...
7 top fashion PR and marketing trends for 2023
People can't seem to get enough of fashion. This industry has grown immensely in the last few years, and it doesn't show signs of stopping. One of the contributing factors is the rise of digitization, which was brought on by the Covid-19 pandemic. People could no...