PR News Archive
Lack of real-time analytics is a pressing challenge for marketers
New research from insights-led customer engagement platform MoEngage highlights marketers' inability to access real-time analytics despite using Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems, as 34 percent still struggle with...
Tips for molding community relations with public relations
The community relations function is a key component of public relations. It focuses on managing the relationship between an organization and its host community. Community relations professionals often work with local media, civic groups, elected officials and other...
86% of B2B marketers are successfully working with influencers—here’s what they’re doing
B2B marketers are pressed more than ever to attract, engage and retain customers, given the challenges of the pandemic, inflation and economic uncertainty. To become more relevant in a crowded marketplace, many marketers have turned to influencer marketing. Yet...
5 ways customer experience management is improved with public relations
Customer experience drives today’s ultra-competitive markets. More than the products, customers seek the experience associated with them. This is especially true in the cases of products that need customer loyalty and satisfaction for growth. The service and luxury...
3 ways digital marketing helps your online PR
It's no surprise that online PR resembles marketing in the digital sphere so much. Often, the efforts of the two converge via marketing campaigns designed to help with public relations goals. This is especially true where social media is concerned, but it is not the...
Despite public pressure, few companies publicly responded to recent abortion and gun rulings
As communicators are aware, brands and businesses face increasing pressure to take stands on a variety of social and political issues these days, but new research from The Conference Board finds that only 10 percent of companies are responding publicly to the recent...
Why TikTok is a top platform for elevating your customer experience
From feta pasta recipes to #SilhouetteChallenge videos, TikTok has introduced plenty of trends into the world. It’s become a place for people to share content and join communities, where it’s easy to bond over topics as silly as buffering videos or as serious as...
Most consumers aren’t comfortable purchasing from brands with poor data ethics
Three in four (75 percent) US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics, according to new research from publishing audience platform Permutive, which affirms that consumers are concerned about their data privacy, being...
How to use PR for your summer audience
No matter what kind of business you run, it is important to make sure your public relations are as great as possible all year round. Using different techniques during different seasons is a great way to connect with customers on a less-generalized and more...
Back-to-school spending surges, even as inflation and uncertainty abound—what are we buying?
After two years of disruptions, parents are ready for a more "normal" shopping approach to the coming school year. However, inflation and other social and economic pressures will likely add complexity to the back-to-school season. New research from Deloitte finds...
4 powerful tips to create an authentic PR campaign
The best PR campaigns are the well-planned ones. There is no way around this. The more effort you put into your campaigns, the better results you can expect. After all, a great PR campaign isn’t just a single post on social media or press release, it’s a multi-channel...
How to personalize your B2B buyer experience to close more deals
In B2B sales, it is essential to acknowledge that your target audience wants to be approached with relevant offers at the right time and not when it is convenient for your sales reps. Unfortunately, it is not as simple as it sounds. A Forrester study found that 68...