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3 strategies for integrating influencer marketing into email campaigns
Influencer marketing dominates these days—it can drive engagement and conversions. In fact, 71 percent of marketers believe influencer partnerships are great for business. Meanwhile, email marketing has long been a potent tool for building and maintaining...
Harnessing LinkedIn Sales Navigator for digital PR and marketing success
In the dynamic world of digital PR and marketing, where effective communication and targeted outreach are crucial, LinkedIn Sales Navigator stands out as a powerful tool. Designed to help professionals find and engage with prospects, this advanced LinkedIn feature...
The recently concluded Olympics Games provided important lessons for PR people that should never be forgotten
I’ve long said that the IOC’s claim that the Olympics brings people together doesn’t hold water. On September 11, my contention was confirmed when French officials said, “French authorities foiled three plots to attack the Olympic and Paralympic Games in Paris and...
Crisis management in focus: How to protect your brand reputation in the digital age
In today’s digital landscape, a brand's reputation can be jeopardized in an instant. With the speed at which information spreads online, a minor issue can quickly escalate into a major crisis. This makes it crucial for businesses to have a robust crisis management...
PR lessons learned from the Harris-Trump debate—and did media training pay off?
I’m a big believer that many important PR lessons can be learned by following the news. Thus, I watched the Harris-Trump debate with two things in mind: 1) to see if any PR lessons from it could be applied to non-political accounts, and 2) if intensive media training,...
Is the press release actually useful in 2024? Here’s a deep dive
In the digital age, where information is readily accessible and news spreads rapidly through social media and online platforms, the relevance of press releases may seem questionable to some. However, the press release remains a powerful tool in 2024 for businesses and...
Tips for marketing your small business smartly
Marketing has taken a central role in today’s competitive business environment, thus making small business marketing crucial. Small business owners are usually constrained by the amount of cash they can afford for their business undertakings; hence, such innovations...
10 ways to improve your corporate marketing strategies
Corporate marketing plays a key role in establishing and strengthening your brand's presence. It focuses on promoting your company’s overall identity, which helps shape perceptions and build long-term trust. In this blog, we’ll explore ten practical strategies to...
Patience is running out on AI customer service: One bad AI experience will drive customers away, say 7 in 10 surveyed consumers
Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time...
2024 media relations: Here’s how it’s done—10 key strategies
Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider: 1) Leverage Social Media Platforms Social media remains a powerful tool for media relations. Platforms like Twitter,...
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Carve Communications Acquires Freeman Public Relations
Carve Communications celebrates 10th anniversary by strengthening consumer practice and increasing headcount in New York City area MIAMI, FL (October 8, 2024) - Carve Communications, a Miami-based public relations agency focused on B2B and B2C brands at the...
5WPR Named Agency of Record for Wonderskin
5W Public Relations, one of the largest independently owned PR firms in the U.S., announces it has been selected as its agency of record for award-winning cosmetic brand Wonderskin, known for its TikTok-viral Wonder Blading Lip Stain, so popular that one is sold every...
APCO’s 2024 ‘TradeMarks’ Study: Associations Show Strength on Unity and Connections
Washington – October 8, 2024: Following two years of declining effectiveness ratings following a post-COVID high, most Washington, D.C., policy leaders see trade associations on the upswing in 2024. Half of the sectors we track posted higher effectiveness ratings...