PR News
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How innovative product packaging can boost media exposure and elevate brand image
One aspect of brand building that’s not talked about enough is product packaging, in spite of the fact that it's the first tangible impression customers get of what your company can bring to the table. And then there’s the media angle, because it’s not enough to be...
9 ways micro-moments can positively impact your brand awareness strategy
Do you reach out to your phone in the middle of a task for leisure-scrolling on Instagram, a quick fact-checking on the internet, or to see the latest deals on online stores? These are micro-moments. If used correctly, they can be an effective marketing tool. People...
The new workforce: Burdened in a state of permacrisis, today’s employees need leaders to care more about their lives outside of work
Although we’d all like to think the pandemic is fully in the rearview mirror by now, complications born of that era of restricted lifestyle continue to manifest and reach new levels of complexity—and the workplace is becoming the petri dish where this scenario is...
10 ways to manage risk and reputation through PR and legal integrated communications
The lifeblood of any business is public perception. If the public perceives your business to offer a great product or service, they’re likely to participate in your marketplace and make a purchase. On the other hand, if your business has a negative reputation, people...
10 creative ways to use QR codes in media communications and PR
In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology. By transforming passive print ads into...
5 steps for navigating the shift to first-party data in public relations
The rules of the game are changing in public relations. A new king is ascending the throne: first-party data. With privacy laws tightening, the treasure trove of third-party data that PR professionals once relied upon is diminishing. This pivot demands a strategic...
Sustainability supersedes price and convenience in purchasing priorities: Where consumers stand on eco-shopping and brand credibility
Even in an unstable economy, consumers overwhelmingly say they would fork over a few more dollars for products from brands and retailers that have a proven track record on sustainability support and action. New research from digital supply chain transformation firm...
7 tips for developing marketing capability for your business—and how it enhances your PR
Marketing is the route to getting your brand into the public arena and building its presence and reach. But to achieve this your marketing capability needs to be fully developed and up to the task. Marketing capability, that vital mix of skills, knowledge and...
AI investment remains top priority—even though companies are losing millions yearly on underperforming AI models due to poor data and skills
AI arrived with a bang to redefine business operations, but even though the tech is ready to go next-level, many companies are hamstrung by a lack of the high-quality data necessary to move at the speed of AI, as well as a shortage of AI skills among the workforce....
The legal checklist: Ensuring compliance in your PR and marketing endeavors
Communicators only succeed when they provide the right messaging to the right audience at the right time. That’s a tall order—but wait: It gets taller still. It’s also important for PR pros and marketers to be mindful of legal compliance, ensuring all their messaging...
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THIS MONTH'S WEBINAR
Gateway Group Celebrates 25ᵗʰ Anniversary with Return of its Annual Conference and Launch of New Service Offerings
2024 Conference in San Francisco on September 4th and 5th to Showcase 100+ Leading Companies from a Range of Industries Presenting to 300+ Institutional Investors and Analysts Expanded Services Include Corporate and Investor Website Design & Development, Social...
Magrino Adds The North Fork to Travel Portfolio with Eagle Point Hotel Partners’ Sound View Greenport and The Harbor Front Inn
New York, NY (April 23, 2024) – Magrino, a full-channel communications agency based in New York City, today announced it is the agency of record for Eagle Point Hotel Partners’ two properties on the charming North Fork of Long Island, Sound View Greenport and The...
Millwright Holdings Announces Crystal Woody to Lead Actual Agency as Managing Director
BOSTON, April 23, 2024 /PRNewswire/ -- Millwright Holdings, today announced that Crystal Woody will lead Actual Agency, its integrated communications agency specializing in transforming B2B narratives into critical business outcomes, as Managing Director. She brings...