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10 creative ways to use QR codes in media communications and PR
In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology. By transforming passive print ads into...
5 steps for navigating the shift to first-party data in public relations
The rules of the game are changing in public relations. A new king is ascending the throne: first-party data. With privacy laws tightening, the treasure trove of third-party data that PR professionals once relied upon is diminishing. This pivot demands a strategic...
Sustainability supersedes price and convenience in purchasing priorities: Where consumers stand on eco-shopping and brand credibility
Even in an unstable economy, consumers overwhelmingly say they would fork over a few more dollars for products from brands and retailers that have a proven track record on sustainability support and action. New research from digital supply chain transformation firm...
7 tips for developing marketing capability for your business—and how it enhances your PR
Marketing is the route to getting your brand into the public arena and building its presence and reach. But to achieve this your marketing capability needs to be fully developed and up to the task. Marketing capability, that vital mix of skills, knowledge and...
AI investment remains top priority—even though companies are losing millions yearly on underperforming AI models due to poor data and skills
AI arrived with a bang to redefine business operations, but even though the tech is ready to go next-level, many companies are hamstrung by a lack of the high-quality data necessary to move at the speed of AI, as well as a shortage of AI skills among the workforce....
The legal checklist: Ensuring compliance in your PR and marketing endeavors
Communicators only succeed when they provide the right messaging to the right audience at the right time. That’s a tall order—but wait: It gets taller still. It’s also important for PR pros and marketers to be mindful of legal compliance, ensuring all their messaging...
CX disconnects continue to plague brands: More than 80 percent of consumers had poor experiences with online retailers last year
What will it take to give consumers the experience they want in a transactional exchange? Are they just too picky? Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions? It must be...
Telling your story, amplifying your reach: The power of content marketing for startups
Your content is more than just blinking words on a screen. It forms the narrative of who you are as a brand. Your content is the difference between you and every other business in your niche. What sets you apart? Your story. Who you are. What you bring to the table....
9 SEO strategies for PR success: Boosting visibility and credibility
SEO and PR may appear like two different disciplines. However, they work well together to boost your business's reputation and online visibility. SEO can ensure that you optimize the technical aspects of your site, keywords, and content to rank higher on search...
Lead generation best practices: 10 ways to maximize your marketing ROI
Are you tired of having non-qualified leads? Do you wish you could somehow have a magic guide or recipe for lead generation? Well, look no further. In this article, we'll give you a few insights on how you can turn your website's visitors into customers. Your website...
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Vianews expands operations in Latin America
In the first quarter of 2024 alone, 60% of new accounts won by the agency were for communication services delivered outside Brazil. Vianews, an integrated communications agency with 38 years in the market, began 2024 by expanding its operations in Latin America. In...
Full-Service Agency Wave Collective Announces New Owners: Reagan Byrne, Brooke Patterson, Christina Valle
The trio were respectively the Boston-based agency’s Creative Director, Social Media Director, and VP of Communications Boston, MA; April 22, 2024 - Wave Collective announces today that Creative Director Reagan Byrne, Social Media Director Brooke Patterson, and VP of...
The PHA Group appoints Helen Salvin as Head of Sustainability to accelerate sector growth
[London, UK] The PHA Group, the leading PR, digital, and creative agency, has announced the appointment of Helen Salvin to its newly created position of Head of Sustainability. PHA has seen significant growth in its sustainability client portfolio and sustainability...