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8 steps for creating a PR strategy to boost your music agency
Creating a PR strategy for your music agency is vital for standing out in a crowded market, building a solid reputation, and connecting with your target audience. A well-crafted PR campaign can help promote your artists, increase their visibility, and ultimately drive...
8 ways artificial intelligence can boost your email marketing
AI-powered email can be described as a process of promoting goods and services with the help of personalized email campaigns, which includes methods like data collection, data analysis and additional observations of the audience or economic trends that may impact the...
How AI enhances video accessibility: Businesses are leveraging AI to make video content more inclusive, engaging, and far-reaching
Like everything else in its path, AI is reshaping how companies are making marketing videos more inclusive and accessible. New research from business video marketing platform Wistia reveals that the use of AI to enhance video accessibility dramatically increased in...
Unpacking digital platforms, multimedia engagement, and other key PR trends
With new AI technology advancing daily and content strategy evolving, public relations professionals must find ways to keep up. It is not easy staying up-to-date with all of the latest and emerging channels to share information. While it can be difficult to figure out...
2024 state of tech talent: Online platforms and employer branding are top recruitment priorities
Not surprisingly, knowledge of and experience with today’s tech tools makes a job applicant look very valuable, but that value makes finding those candidates all the more difficult. A new research report from tech recruiting platform Built In, the 2024 State of the...
Components of a marketing data pipeline—and 7 reasons why you need one
A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. It allows for the easy and seamless flow of information, all the way from source to destination, not unlike a well-serviced car. The pipeline consists of...
The cybersecurity threat landscape is evolving rapidly—and just 3 percent of businesses globally are prepared: New Cisco report offers a deep dive
Businesses are poised to turn the corner this year on the road to AI Maturity, but e-predators are also amping up their malicious sophistication, and posing threats now that could catch nearly all companies and IT departments with their guards down. New research from...
Media monitoring in focus: How to make the most of PR clippings
Ever find yourself securing brilliant pieces of coverage, only to hit a dead end when it comes to figuring out the impact they actually have? We get it. It’s not always easy to quantify the results of your hard work in tangible ways. You might find yourself asking:...
Three quarters of marketers are increasing investment in generative AI creator content in 2024
As the Creator Economy continues to flourish, and as generative AI ushers in shifts in the way content is created and presented, new research from global creator agency Billion Dollar Boy explores this alignment to assist brands in understanding how generative AI is...
How innovative product packaging can boost media exposure and elevate brand image
One aspect of brand building that’s not talked about enough is product packaging, in spite of the fact that it's the first tangible impression customers get of what your company can bring to the table. And then there’s the media angle, because it’s not enough to be...
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Millwright Holdings Announces Crystal Woody to Lead Actual Agency as Managing Director
BOSTON, April 23, 2024 /PRNewswire/ -- Millwright Holdings, today announced that Crystal Woody will lead Actual Agency, its integrated communications agency specializing in transforming B2B narratives into critical business outcomes, as Managing Director. She brings...
Stephanie DeViteri appointed as President, North America, Inizio Evoke Comms
April 23, 2024, New York, NY – Inizio Evoke Comms, an award-winning, global, health communications agency, today announced the appointment of Stephanie DeViteri to President, North America. In this role, she will oversee the agency’s North America communications...
Jenna Candusso joins Rinck Advertising as Associate Creative Director
Lewiston, ME - Rinck Advertising is thrilled to announce the newest addition to its team, Jenna Candusso, Associate Creative Director. Candusso brings a wealth of experience and a diverse skill set to the role, including creative leadership, design strategy, and...