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Content distribution: A comprehensive look at strategies that drive results
In today's digital age, creating valuable and engaging content is only half the battle. The key to success lies in effectively distributing that content to the right audience at the right time. Content distribution strategies play a crucial role in driving results for...
5 key trends redefining media engagement in the music industry
As the music industry pulsates with digital innovation, artists and record labels alike are tuning into a new era of media engagement. Success now dances to the beat of a different drum; it’s not just about hitting the right notes but also mastering how they resonate...
The Path to AI Maturity in 2024: Major shift expected this year as businesses move away from experimentation on the road to production
After more than a year of moving through an initial Awareness level and into the Operational trial-and-error testing and experimentation level, we will soon see brands and businesses elevate their use of AI—particularly generative AI—to the Operational level, which is...
The power of storytelling in creating impactful PR campaigns
Storytelling in campaigns is a pivotal strategy that transcends facts and figures. It's about weaving narratives that captivate, connect, and compel your audience to act. The art of storytelling in PR is not just about telling tales but about forging genuine...
Sustainability IR: How improvements in ESG data helps public companies earn trust with large investors
Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the...
5 essential elements every communications specialist’s resume should have
If you're a communications specialist looking to advance or kick-start your career, your resume isn't just a document; it's a strategic communication tool. Consider it the initial pitch that can make or break your chance for an interview. So how do you ensure yours...
“Buy now, figure it out later”—more than 8 in 10 companies press ahead with AI investments, despite half being unclear on its real impact
“Use it now, understand it later”—this seems to be the most common approach to using AI in business, particularly generative AI because of all the productivity benefits it promises. And new research from organizational design and planning software platform Orgvue not...
Navigating the new era of corporate communication: AI as the catalyst of spokesperson excellence
In an age where every statement can be amplified across the globe in seconds, and the line between a company's success and crisis often hinges on the effectiveness of its communication, the stakes have never been higher for corporate spokespeople. Recent history is...
Exploring the DIY benefits of low code development for marketers
All businesses need a solid online presence, from a slick website to captivating apps. But let's face it: hiring developers can be costly and time-consuming. The low-code revolution may be your secret weapon for creating powerful marketing tools without needing to...
Valuable tips for leveraging financial tools for strategic PR campaigns
Strategic PR campaigns are the cornerstone of brand reputation and growth, yet they hinge on effective budget management. For savvy PR professionals and marketers, the intersection of financial acumen with communications strategy is non-negotiable. Harnessing...
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Channel V Media Expands Content Marketing Division; Names Gabriella Bock Director of Content
—Former Editorial Director of RETHINK Retail Will Lead the Company’s Content Division as it Scales to Meet Increased Demand for Multimedia Formats New York, NY (April 16, 2024) — Channel V Media (CVM), a communications strategy and PR firm that builds market momentum...
InnoVision Marketing Group Selected as Agency of Record For Beloved Tennessee-Based Restaurant, Buddy’s bar-b-q
SAN DIEGO – April 12, 2024 – InnoVision Marketing Group, a San Diego-based full-service advertising agency, has been named agency of record for Buddy’s bar-b-q, an East Tenn. bar-b-q favorite among tourists and locals alike. Through this new partnership, InnoVision...
Cognito Hires Michaela Morales Bolstering Wealth Management Offering
NEW YORK / April 11, 2024 – Cognito, the specialist financial communications agency, announces the appointment of leading wealth management PR specialist Michaela Morales as Account Director. Based in the company's New York office, she will be instrumental in driving...