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7 comms agencies that can help boost your digital marketing ROI
Have you finally decided to leverage the expertise of professional digital marketing agencies to help you boost your online presence? Well, I think that’s a great idea! However, with so many agencies out there to choose from, how will you identify the best digital...
Most employers’ workplace inclusiveness isn’t working for LGBTQ+ Gen Zers: New barometer study shows middling scores
Diversity and inclusion—and everything that they mean to everyone—is a powerful mandate for businesses worldwide. And unlike more variable-reliant Purpose initiatives like sustainability, DEI is largely a workplace attitude supported by policies and procedures, as...
Content distribution: A comprehensive look at strategies that drive results
In today's digital age, creating valuable and engaging content is only half the battle. The key to success lies in effectively distributing that content to the right audience at the right time. Content distribution strategies play a crucial role in driving results for...
5 key trends redefining media engagement in the music industry
As the music industry pulsates with digital innovation, artists and record labels alike are tuning into a new era of media engagement. Success now dances to the beat of a different drum; it’s not just about hitting the right notes but also mastering how they resonate...
The Path to AI Maturity in 2024: Major shift expected this year as businesses move away from experimentation on the road to production
After more than a year of moving through an initial Awareness level and into the Operational trial-and-error testing and experimentation level, we will soon see brands and businesses elevate their use of AI—particularly generative AI—to the Operational level, which is...
The power of storytelling in creating impactful PR campaigns
Storytelling in campaigns is a pivotal strategy that transcends facts and figures. It's about weaving narratives that captivate, connect, and compel your audience to act. The art of storytelling in PR is not just about telling tales but about forging genuine...
Sustainability IR: How improvements in ESG data helps public companies earn trust with large investors
Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the...
5 essential elements every communications specialist’s resume should have
If you're a communications specialist looking to advance or kick-start your career, your resume isn't just a document; it's a strategic communication tool. Consider it the initial pitch that can make or break your chance for an interview. So how do you ensure yours...
“Buy now, figure it out later”—more than 8 in 10 companies press ahead with AI investments, despite half being unclear on its real impact
“Use it now, understand it later”—this seems to be the most common approach to using AI in business, particularly generative AI because of all the productivity benefits it promises. And new research from organizational design and planning software platform Orgvue not...
Navigating the new era of corporate communication: AI as the catalyst of spokesperson excellence
In an age where every statement can be amplified across the globe in seconds, and the line between a company's success and crisis often hinges on the effectiveness of its communication, the stakes have never been higher for corporate spokespeople. Recent history is...
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THIS MONTH'S WEBINAR
Visit Milwaukee Unveils New Brand, Logo
MILWAUKEE (April 16, 2024) – With all eyes on Milwaukee in 2024, and as the community is about to experience a landmark summer for tourism, Visit Milwaukee is thrilled to announce its new corporate brand, which updates the look, feel and tone of its corporate logo,...
Hilary JM Topper Honored with Lifetime Achievement Award from Public Relations Professionals of Long Island
Wantagh, NY April 16, 2024 – Hilary JM Topper, MPA of Merrick, NY, was named by the Public Relations Professionals of Long Island (PRPLI) with a Lifetime Achievement Award. The award ceremony is set for Wednesday, May 15, at 11 am at the Westbury Manor on Long Island....
Seasoned Restaurant-Industry Executive Carol Denembo Proudly Named Chief Marketing Officer at Mountain Mike’s Pizza
Fast-growing Franchise Chain Expands C-Suite with In-house Elevation of Marketing V.P. NEWPORT BEACH, Calif. (April 16, 2024) – Mountain Mike’s Pizza, a leading California-based family-style pizza chain for more than 45 years, known for its legendary crispy, curly...