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Redefining app engagement with well planned and executed PR strategies
There have been between 50,000 and 141,000 new apps on the Google Play Store every month since 2019. Clients range from individual users to big corporate brands, making the subscription app space incredibly competitive. But with the right PR strategy, even the most...
New research affirms deep concerns about the impact of AI-generated deepfakes during the election year—and the red flags to watch for
Misinformation is an enormous problem in a world saturated with all varieties of “content” on a daily basis, and now in the AI age, the issue has gone next-level with the rise of deepfakes—and with the election year hitting full speed, the potential damage is a huge...
Avoiding thought leadership tryptophan: 3 strategies for storytelling success
When the audience has an attention span shorter than a goldfish, what you say better act like a triple espresso, not Thanksgiving turkey. Thought leadership too often reads like word salad and plays it safe. Everyone talks about delivering value or innovation, and...
Navigating the shift to health-centric food branding in PR strategies
The march towards health-centric eating habits has upended traditional food branding, injecting new vitality into public relations strategies. Brands find themselves at a crossroads where mere taste and convenience no longer reign supreme. Brands like Home Chef,...
10 ideas for online businesses you can start in 2024
In 2024, the landscape of entrepreneurship is characterized by innovation, adaptation, and a keen awareness of emerging trends. There is a huge shifting in consumer preferences, and the entrepreneurial spirit thrives on the ability to identify opportunities and...
Sustainability support among consumers is slipping overall in the US and Canada, lagging the global average—what it means for brands
Maybe they’re fed up with the lack of progress, or just have other things to worry about, but new data from direct-to-consumer ecommerce firm ESW reveals that US consumers are less sustainably minded than they were just a year ago. Scoring just 49 this year vs. 51 in...
Is content decay impacting your website’s traffic? Here are 4 ways to avoid it.
Worried that your blog posts or articles aren’t attracting the visitors that they used to? This could point to content decay, and could be a sign that your target audience isn’t finding your website as easily as you’d like. Don’t worry, though. Even if you are...
Workplace woes: Both employees and managers are burned out and checked out, says new research—here’s what they need to thrive
The growing complexity in the workplace is starting to take its toll on both employees and managers—a torrid list of employee issues over the last year or so has had managers frequently pivoting to new approaches in search of harmony. The result is that this constant...
Unlocking the power of engagement: How to craft compelling social media content
In the dynamic narrative of social media, where trends are seen to be dynamic in nature, the journey to engage and captivate audiences in the masses remains a top priority for brands and individual businesses. Here in 2024, the dynamics of social media content...
New research gauging consumer stress finds levels today just slightly below uber-stressful holiday levels—what brands can do
What’s stressing consumers out? New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis. Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season. And a...
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Onspring Appoints New CMO as the Company Expands into New Markets and Accelerates Growth
Michelle Randall to Spearhead New Market Opportunities in the Enterprise, Federal and State Local Education (SLED) Markets for GRC Automation Software Leader OVERLAND PARK, Kansas, May 8, 2024 — Onspring, the no-code SaaS GRC automation software, today announced...
Dwyer Workforce Development Adds Director of Communications and Other Strategic Hires to Support Rapid Growth and Success
Additions will bolster nonprofit’s growth trajectory, community engagement initiatives, and program operations across Maryland, Texas, and Florida BALTIMORE – May 7, 2024 – Dwyer Workforce Development (DWD), a national healthcare workforce development nonprofit, today...
Kiterocket Expands Renewable Energy Expertise with Clean Energy Veteran Jessica Fishman
New hire to lead Kiterocket’s renewable energy practice in growing climate tech sector PHOENIX and SEATTLE —May 3, 2024—Kiterocket, a PR-forward communications agency for transformative, high growth companies, today announced it has tapped Jessica Fishman as...