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7 ways digital assistants are changing the media outreach game
In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...
Consumer data shortfalls now the biggest obstacles to AI performance: Most spend more on personalized CX, but few brands are capable
As dynamic as AI’s impact on business has been, the wunderkind tech can only perform as well as the available data will allow—and this is the pain point companies are facing at this stage of the AI game. New research from customer engagement platform Twilio reveals...
Measuring PR ROI: Best practices, key metrics and top tools for demonstrating value
Measuring PR success for your business is one of the fundamental steps you want to ensure as a PR professional or marketing manager. Tracking PR metrics lets you learn whether and how your PR efforts align with the business goals. So, what exactly do you measure here?...
2024’s leading brand innovators: Research finds CPG brands are far outpacing tech brands in innovation
In the digital age, when we think of innovation, we tend to think of technology as this is the arena in which the most meaningful innovations seem to happen—and by that association, it seems logical to think of tech itself as the most innovative industry. But new...
Today’s leaders in focus: Tips for developing effective people management skills
For business leaders today, developing effective people management skills is essential to help keep your business ahead of its competition. A good manager looks after the interests of the company as well as its personnel, wearing many hats to care for many things....
Why modern brands can’t ignore technical SEO in their communication strategies
If you operate a brand in today’s high-speed digital marketplace, ignoring technical SEO is like leaving your store's front door jammed half-closed. Unlike standard SEO, which focuses primarily on keyword optimization and content quality to boost search rankings,...
The untapped potential of first-party behavioral data: 3 in 4 marketers say collecting it is critical, but less than half are currently doing so
Brands and businesses are endlessly trying to figure out how to gain visibility into customer engagement and grow customer lifetime value, and marketers know that being able to collect meaningful behavioral data and derive insights from it is critical to optimizing...
5 strategies PR pros must know to promote sustainability in the food industry
In today's world, where sustainability is no longer a buzzword but a necessity, PR professionals in the food industry face the unique challenge of melding public relations with environmental responsibility. Mastering the art of communicating green initiatives is...
ICYMI: Bulldog’s Top 10 most popular posts in March
As the March winds kicked in, the Bulldog train kept on a’rollin’, notching another record month for content traffic. A variety of insightful posts led the charge last month, highlighted by topics like leveraging geocoding strategy to fine-tune your PR targeting,...
Sports PR crises are largely ignored by fans—which provides an important lesson for practitioners
Crisis experts salivate whenever a PR crisis occurs. These self-proclaimed know-it-alls, like most PR people, say that they have all the answers. Currently, crisis specialists in sports PR are providing unasked-for advice regarding how Major League Baseball, the Los...
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Beach House PR Welcomes EveLab Insight to its Agency Roster
Beach House PR is excited to announce the addition of EveLab Insight to their agency roster. Beach House, an award-winning strategic communications agency, will handle public relations efforts for the brand. EveLab Insight provides a revolutionary experience for...
Narrative Strategies Welcomes Tory Newmyer, Former Washington Post Reporter, Boosting the Firm’s Financial Communications Expertise
Firm Also Adds Capitol Hill Communications Director Isabella Victorio as Senior Associate, Grows Operations Team with Katie Kinsella as Director of HR Compliance Washington, D.C. – Today, Narrative Strategies announced the addition of longtime journalist Tory Newmyer...
The Castle Group Appoints Melissa Paiva as Social Media Account Director
New Role Created to Support Significant Practice Area Growth BOSTON, April 25, 2024 – With dramatic growth and increasingly integrated client engagements, The Castle Group, a Boston-based public relations, event management and marketing firm, has appointed Melissa...