PR News Archive
5 ways investing in high-tech components can elevate your business
Choosing where to invest as an enterprise can set you on a course to success or failure. On the one hand, you may be eager to give out bonuses in order to motivate your team or invest in marketing in order to boost your revenue. While both of these things are a...
Developing a marketing information management strategy for success
We live in the age of big data. Alphabet, Meta, and countless others have built a trillion-dollar industry by collecting data for marketing. However, it’s not just vast multinational corporations that can harness the power of information. Nowadays, collecting and...
Accelerate your startup’s growth with agile development teams: Benefits and best practices
Startups must deal with various challenges to gain a substantial market position and build a stronger brand reputation. They must continue with limited resources and compete with strong competitors. In this situation, the use of the right technology plays a pivotal...
ICYMI: Bulldog’s most popular posts in June
Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new...
Smart strategic tips for building a strong online brand presence
In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the...
How to gain global publicity without spending mega-millions to become an Olympics sponsor
NBCUniversal has been touting its coverage of the Paris 2024 Olympic Games for more than a year. But until very recently, readers of sports pages in the United States wouldn’t know that there was an Olympics beginning in Paris on July 26. That’s because despite the...
Despite a year of attacks and criticism, business leaders continue to support DEI initiatives: New research examines DEI progress and today’s challenges
It’s been a tough year for diversity, equity, and inclusion—but despite ongoing attacks and criticisms of DEI programs from some well-known business and civic leaders including Bill Ackman, Elon Musk, and Senator Tom Cotton, new research from executive search firm...
5 ways to take your in-store PR strategy to the next level In 2024
For brands wanting to improve their PR game, taking your strategy in-store could be the key to boosting high-street viability and increasing in-store footfall. As we continue to operate in a digitalised retail sector, more brands than ever before are viewing their...
Value proposition videos: 10 tips for success
Every business needs a unique value proposition to carve a unique niche for itself and appeal to its target audience. These days, value propositions are perhaps best demonstrated with the use of a compelling explainer video. But how can you make sure your message is...
Creative output is the new gold standard: Senior marketers see creative as a top priority, despite investment gaps and shrinking talent pool
With all the post-pandemic focus on personalized targeting, embracing the customer journey, collecting data and then panning for useful insights, and more recently, incorporating AI, marketers and communicators may have pushed their focus on creative output into the...
4 marketing data management strategies for your business
All modern businesses thrive on data. For a business operation to be successful, in fact, it needs to have at its disposal sufficient quantities of relevant data. But by itself, this isn’t enough. The data has to be managed and understood, otherwise its usefulness can...
Overcoming common obstacles to rebranding on social media
Social media is the perfect place to promote your brand and build your presence online. You don’t have to pay hundreds of dollars for a banner and can use in-built features like Instagram Analytics and TikTok Trends. However, if you’re undergoing a rebrand, you may...