PR News Archive
Data execs’ AI obstacles: Most say they lack the resources to deliver on AI/ML innovation goals
While data science is now a key revenue and innovation engine, most enterprise data and analytics leaders are inadequately resourced to deliver on what business leadership wants from AI and ML innovation, reveals new research from enterprise MLOps platform Domino Data...
7 ways to turn Instagram profiles into networking opportunities
In the PR industry, we all know it’s all about who you know. The right person at the right company at the right time can help you close a partnership or deal you used to only dream about. From locking arms to achieve higher growth goals together to solidifying a...
Digital content creation market expected to hit nearly $70 billion by 2030
Online content creation is becoming increasingly important for brands and businesses—especially true since the pandemic drove most consumers to the internet for everything they needed, and where they’ve stayed to a large extent. And now, content creation is big...
7 tactics for making your comms strategies more accessible and inclusive
When you’re building a communications strategy, you need to consider your audience and employees at the same time. If you have employees with disabilities, you need to ensure that you provide them with ideal conditions to complete their tasks successfully. On the...
Responsible AI is key to unlocking benefits for B2B enterprises—here are 3 important insights
As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from...
Building relationships with clients through storytelling & creative writing
In the marketing world, relationships between agencies and brands are key to creating successful campaigns. But how do you go about fostering these meaningful connections? One approach to take is storytelling and creative writing. By leveraging the power of words,...
5 tips for advancing your career in PR
Working in public relations is all about understanding the value of reputation. It's an industry that requires you to be constantly switched on to shifting perceptions while maintaining a firm understanding of your client's intentions and their audience's potential...
An insider look at the drivers of the Creator Economy: How top influencers build their business
Influencers and other content creators have become valuable allies to brand marketers and communicators, but their strategic approach can often collide with traditional campaign planning, which—whether successful or not—can leave communicators scratching their heads...
How to use video marketing to win clients and influence markets—12 types to consider
In the world of digital marketing, using video to spread awareness, engage audiences, and ultimately boost sales is still a popular tactic. In addition to being efficient, video marketing is also a flexible strategy that can be used to accomplish objectives like brand...
How adoption of embedded finance creates more conversions and better CX
New research from payment processing firm DECTA showcases the role of embedded finance—an emerging software distribution model that integrates financial services into existing product ecosystems through partnerships with financial infrastructure providers—in boosting...
6 types of user-generated content that are beneficial for business outreach
User-generated content (UGC) is created by consumers, not companies. Ranging from reviews and ratings to photos and videos, this content can be a powerful marketing tool for businesses looking to connect with customers and promote the brand. Reviews and ratings...
AI challenges plague brand and business customer service: 6 in 10 struggle with ineffective AI
Is today’s automation tech moving too fast, or are business and brand marketers becoming too quickly over-reliant without proper upskilling? Or do the tools themselves just fall short of expectations at their current stage of innovation and development? Whatever the...