PR News Archive
How to make SEO and content marketing work together for your business
It's no secret that SEO and content marketing are two of the most important aspects of online marketing. But for many businesses, knowing how to make them work together can be challenging. Many people think that SEO is all about cramming as many keywords into your...
6 comms tips to get attention for your new business
New businesses have to work hard to get people interested in what they have to offer. Taking people’s focus away from more well-established competing businesses and onto a new enterprise takes smart marketing tactics. Here are some ways that you can get attention for...
Marketing and media leaders face significant ethical and emotional dissonance in year ahead
New future-facing research delving into the hearts and minds of global marketing and media leadership from strategic advisory firm MediaLink uncover the trends, provocative opinions and unruly challenges they will grapple with in the year ahead. The report’s findings...
In PR, you must measure what matters—here’s what you should know
What to measure in PR is often the million-dollar question when it comes to launching an external communications strategy. The answer is not easy: some believe that PR impact is impossible to measure, while others rely on widespread metrics such as number of clicks,...
The impact of healthcare PR on public health
How healthcare public relations professionals disseminate public health information has far-flung effects. These professionals must provide timely, accurate public health updates to the right audiences. At the same time, they must ensure that their public health...
5 ways to get ahead of PR issues and problems
While many may believe the phrase "any publicity is good publicity," the unfortunate reality is that many companies get hit hard by a negative image. Customers care about what your company does and how it reacts, and their loyalty doesn't hold firm when your...
New report reveals how consumer perception of misleading content impacts brand favorability
Newly released research from digital media quality leader Integral Ad Science uncovers how consumer perception of misleading content impacts brand favorability. The firm’s new Advertising in the Age of Misinformation report on consumer perception explores the...
5 ways to use social media data for your brand
Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. Unfortunately, too many brands fail to see beyond that. More specifically, they fail to utilize the full potential...
Tips for developing relationships with media outlets for PR efforts
Before a company is able to take advantage of any positive media coverage it receives, it needs to be prepared with media relations efforts, by developing relationships with the right and relevant media outlets. Contact list The first step for a company often as part...
Marketers are doing more to reach consumers with disabilities, but barriers remain
New research from software reviews and selection firm Capterra finds that while one in four American adults live with a physical or mental disability, they are often excluded from digital marketing messages due to accessibility barriers. The firm’s newly released 2022...
Are influencers losing power? Most consumers doubt they use the products they promote
Authenticity is what has always given influencers their power, and it’s what separates them other marketing messaging in the eyes of consumers. And social media has given influencers the clout and the platform to promote products. But new research from product trust...
4 solid tips for crafting better email pitch subject lines
In a PR landscape increasingly intertwined with social media, first impressions matter. It’s more important than ever for PR professionals to craft pitches that grab journalists’ attention quickly. With the right subject line, the payoff can be enormous, and the...