PR News Archive
How businesses can identify and manage strategic risks now before another global event arises
The pandemic has shed light on how fast the world can change in a short amount of time. As a result, organizations and their vendors need to be able to adapt their strategic plans to accommodate risk on an unprecedented level. New research from IT research and...
Metrics you should focus on to improve your brand’s YouTube presence
Over the past decade, YouTube has grown into a powerful marketing tool for brands across all niches for plenty of good reasons. It lets you connect with potential customers and nurture your brand in ways no other platform can. The problem, though, is that with over...
12 must-have tools and resources for a PR professional
Public relations practitioners today need tools that are strategic and analytical. Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance. Here is a look at some of...
A shifting power dynamic puts influencers at the center of brand-consumer relationships
Newly released research on the rapidly evolving brand-influencer dynamic from partnership management platform impact.com, in partnership with marketing intelligence company WARC, shows the disparity and alignment of perceptions of marketers and influencers, and offers...
How to use Instagram videos effectively on your business’s page
Instagram is one of the most popular social media platforms, with around one billion monthly active users. The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively. With the addition of Reels,...
PR lessons learned from the Justice Department’s search of Mar-a-Lago
For decades I've been telling PR agency people that they can learn a lot about media relations by paying close attention to the political scene. Why do I know that is true? Because my first job in our business was with a political PR firm, where I worked on local,...
Top 20 TotalSocial Movers and Shakers: Which sectors had the most improved consumer conversations?
The TotalSocial “Movers and Shakers” are consumer brands that showed the most improvement over the past year in driving the quantity and quality of consumer conversation—offline and online. The brands on our “Movers and Shakers” lists are very diverse. The top 20 is...
Writing in focus: Spelling, grammar errors can cost brands customers, cash and reputation
With consumers spending more time on video-dominated social platforms like TikTok and Instagram, some might think that the written word has had its day. Not so, says new research from editorial services firm Accuracy Matters—correct spelling and grammar still matter...
Media kit essentials: Must-have visual assets
Companies have a media kit to provide a quick snapshot of their brand to their current and potential clients, journalists, other brands, influencers, and media companies. Thus, this kit needs to assemble attention-grabbing and informative content that offers your...
5 tips for improving your PR company
All organizations need to have good public relations. This includes companies that primarily provide PR services. When you run a PR company, you need to be able to prove that you can successfully provide PR services for companies of all kinds, including those who need...
More than half of businesses face challenges in implementing sustainability initiatives
As businesses seek to integrate sustainable practices into their core business models, the issue is becoming increasingly important in the corporate world, reveals new research from Singapore-based continuing education and training provider NTUC LearningHub. However,...
How to combine content marketing and PR for maximum results
Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. That being said, most companies typically focus on them separately. However, if you were to combine them, you would be able to...