PR News Archive
When uncertainty rises, credible communication matters more than ever
As we start 2026, many industries are operating in a state of extended uncertainty. Economic pressure, evolving regulations, workforce challenges, and rapid technological change have made it harder for leaders to predict what comes next, and harder still to...
The Olympic Games are a magnet for protests—here are PR tactics to protect brands
With the Winter Olympic Games in Milan-Cortina, Italy now making headlines, it’s noteworthy that protests against the games have been occurring since at least 2023, because of the cost and environmental damage that occurred in preparing the region for the games. ...
Super Bowl Halftime Showdown: What Social Data Reveals About Modern Polarization
The Super Bowl as a Cultural Collision Zone Every year, the Super Bowl presents itself as a singular moment of national attention. But in practice, it functions less like a shared experience and more like a collision point—where sports, politics, entertainment,...
Influencer marketing’s evolution: How trust, clarity, and structure drive real results
Influencer marketing has become a standard part of modern communication strategies. What once felt experimental is now widely adopted across industries. Brands work with creators to reach new audiences, share stories, and build visibility in ways traditional channels...
Strategies to turn backlash into brand loyalty opportunities in 2026
In 2026, backlash for visible brands isn’t a sign that PR failed; it’s often proof that the brand resonates. Every brand with a significant digital presence will face criticism at some point. The competitive difference isn’t who avoids backlash, but who responds with...
6 creative ways to turn customer feedback into PR gold
Customer feedback is gold. They are real voices from customers that tell you how helpful your product really is, where it’s lagging, and how best to fix it. According to Microsoft’s 2017 State of Customer Service report, 77% of consumers prefer brands that solicit...
Mastering AI press release optimization for effective PR strategies
If you’re still sending out press releases based on old templates, this piece is for you. 👇 Now that AI tools are on the market, you have endless ways to improve your PR releases. This includes optimizing them for better SEO, tailoring them to the right audience, and...
AI deepfakes in 2026: Worldwide legal actions and crackdowns
The first deepfake I recall seeing was not particularly sophisticated. It had bad lighting, and the lips were slightly out of sync. However, it was effective enough to deceive passersby, and that was the problem. Fast-forward to 2026, and deepfakes have become a much...
Many PR pros are monitoring media. Not all are understanding it.
Media monitoring has become a standard function inside modern PR and communications teams. Alerts arrive instantly, dashboards refresh in real time, and coverage reports are generated with little effort. On the surface, this suggests that organizations are more...
10 media relations tactics that get journalists to respond
The process of contacting journalists becomes challenging during certain periods. The perfect pitch requires timing, but you still might not receive any response to your pitch. Reporters get hundreds of emails every week, yet they skip most of them. Your message needs...
Can algorithms hire better than humans? The answer may surprise you.
Hiring is often regarded as a test of instinct, charisma, and intuition. Managers and recruiters pride themselves on spotting the “right” candidate in interviews or on paper. With the rise of artificial intelligence (AI) in recruitment, however, the conversation...
Top domain marketplaces for PR pros to find brandable domains
For PR professionals, a domain name does more than point to a website. It’s the first impression a brand makes. It shows up in press kits, media interviews, social campaigns, and every link you share. A smart, brandable domain builds instant trust and makes your...