PR News Archive
2021’s media landscape no longer exists, and neither should its PR playbook
Communicators still chasing the old model are leaving pipeline, credibility and AI visibility on the table Ask a B2B SaaS or AI founder about PR goals, and 8 times out of 10, you’ll still hear the same refrain: “We want TechCrunch. We want WSJ. We need earned media.”...
You can’t message your way past a leadership problem—and now we have the data to prove it
Here’s something most communicators know in their gut but rarely say out loud. You can do everything right. Build a sharp transformation narrative. Map the cascades. Craft the talking points. Launch the internal campaign with the right channels, the right cadence,...
Preparing before the headline: Why proactive crisis planning wins
Crisis Response Begins Long Before a Crisis The most effective crisis communications strategies are built well before a negative headline appears. Proactive planning protects brand equity, stabilizes stakeholder confidence, and preserves revenue when scrutiny...
Boosting your impact: Editorial depth as a competitive advantage in technology PR
In today’s hyper-saturated technology landscape, visibility alone no longer guarantees influence. For years, technology PR strategies prioritized announcement cycles, media placements, and backlink acquisition as primary indicators of success. While these tactics...
How to keep multiple projects on track without burning out your team
Most teams don't struggle with effort. They struggle with distribution. When five projects are running simultaneously, the problem isn't that people aren't working hard enough — it's that attention, decisions, and accountability are spread too thin across too many...
The role of professional-quality content in modern brand positioning
In today’s digital communication environment, brand positioning is no longer shaped only by advertising campaigns or social media activity. Instead, it is increasingly influenced by the quality, depth, and credibility of the information a company publishes online. As...
Why PR is at the core of modern growth strategy
For years, companies treated public relations as a supporting marketing function. It helped announce product launches, respond to crises, and occasionally secure media coverage. Growth strategies, on the other hand, were usually owned by marketing teams focused on...
Activity doesn’t equal impact: Why marketing and PR need to be results-focused
Marketing and public relations have never had more tools, platforms, and metrics available. Brands can launch campaigns instantly, track engagement in real time, and publish content at a pace that would have been unimaginable just a decade ago. Yet despite all this...
Narrative Risk in the AI Era: Media Lessons from the Anthropic–OpenAI Pentagon Clash
A high-stakes standoff has emerged between Silicon Valley and the U.S. military. Anthropic CEO Dario Amodei sparked the conflict by denying the Department of Defence unrestricted access to his AI model, Claude. This "safety-first" stance triggered administration...
The complete guide to building an AI-first marketing team
AI has fundamentally changed how marketing teams operate. What used to require large teams, long timelines, and significant budgets can now be done faster and more efficiently. But that's where most teams struggle. Adopting AI in marketing isn't just about adding new...
3 press release myths that refuse to die
The press release has probably been declared dead more times than print journalism and skinny jeans combined (for the record, this millennial refuses to abandon either). And yet here we are, still writing them, still sending them and still seeing them translate into...
How law firms can use AI-powered PR to navigate cybersecurity crisis communications
Amid the rapid pace of technological evolution, cyber crises have become a common occurrence. IBM Security states that the average time to detect a breach is 280 days, leaving companies struggling to react in time as external reports outpace them. That is why law...