PR News Archive
PR without data is guesswork: What the numbers actually say about media coverage in 2026
PR has long operated in a space where instinct often outweighs evidence. Campaigns are planned on assumptions, pitches are sent in bulk, and success is measured in vague terms rather than concrete outcomes. But in 2026, that approach is no longer sustainable. As...
Brand authority and PR strategy in the age of AI
The rise of AI has created much concern and enthusiasm among PR professionals and in-house management. Some creatives have rushed to use the latest generative AI tools for research, content creation and planning. Results have improved rapidly over each generation of...
Why earned media is the new AI SEO—and what that means for PR teams in 2026
Something fundamental has shifted in how the world finds information, and if your PR strategy hasn't noticed yet, you're not just losing rankings. You're becoming invisible to the engines that now shape your industry's reputation. ChatGPT, Gemini, Perplexity, and...
5 reasons companies struggle to find quality leads
Lead generation is one of the most important objectives for marketing and sales teams. Unfortunately, however, not all leads are of equal value. Many companies find this out the hard way when they see that having a ton of leads doesn’t necessarily translate into a ton...
How education PR builds trust in an era of digital learning and misinformation
Digital learning has made education a lot more accessible. You can find tutors, courses, and platforms in minutes, sometimes from anywhere in the world. That’s incredibly convenient, but it also changes how you decide who to trust. If you’re a student or a parent,...
Why journalists prefer data-backed stories in the age of information overload
In today’s fast-paced digital news landscape, journalists deal with unprecedented information overload. Newsrooms get hundreds of daily emails, press releases, pitches, and alerts as brands, PR professionals, and industry experts compete for media attention. Facing...
Why many financial brands are getting their PR strategy completely wrong in 2026
The financial services industry is in the middle of a communications revolution, and most firms are still playing by rules written in 2015. Here's what I see constantly: a fintech company raises a Series B, hires a PR agency, gets a Bloomberg mention, and calls it a...
The best infographic generators in 2026
An HR lead at a mid-sized SaaS company brought me in to help with their quarterly workforce report ahead of a board review. The data was strong. Retention by department, hiring velocity by region, and engagement scores from the latest internal survey. The problem was...
Top 5 ways PR teams can protect brand reputation
Brand reputation is the story people tell about you when you're not in the room. It's built on what customers experience and what employees share. Even what the public sees across headlines and social feeds. One post can now define a narrative. Reputation has become...
The Shrinking Newsroom: What Media Layoffs Mean for the Future of Democracy
In just the past month, we’ve seen layoffs and restructuring across major media organizations—BBC (2,000 jobs), Washington Post (300+), CBS Radio (shutdown), Disney (~1,000), ESPN (hundreds), and the Associated Press (120+ buyouts). These aren’t small players. These...
Beyond the laugh: National humor month and the power of curious teams
April marks National Humor Month, an annual reminder that laughter is not just a release valve but more importantly, a bridge. Employees are facing an increasing sense of uncertainty, change and polarization. Humor has the ability to bring people closer and curiosity...
From coverage to influence: Measuring PR impact beyond vanity metrics
Every PR professional knows the moment. The campaign wrapped. The coverage was strong syndicated placements, a tier-one feature, consistent share of voice across the quarter. The report was polished. The numbers looked good. And then someone in the room, a CFO, a...