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Does your brand need a Twitter check mark? New research examines whether verified accounts see more interactions
Twitter Blue was introduced in 2021 and was originally pitched as a subscription option for users to get early access to exclusive features like editing Tweets and receiving dedicated customer support. Once Musk took over in 2022, verification was added to the...
Beyond money: PR and the transformative power of time donations in community development
Introduction: Redefining giving Traditionally, donations have been perceived primarily in monetary terms. While financial contributions undoubtedly play a crucial role in community development, the transformative power of another type of donation—time—has come to the...
4 reasons why storytelling is so important in public relations
Being able to craft an interesting narrative and tell a story that resonates with the public is something that many businesses want to do. It is part of their marketing plan and a way to make their business and products memorable and exciting. Yet storytelling is...
In AI we trust—it’s the marketers behind the curtain that consumers really fear: New research finds big concerns about brand transparency in AI content
Much recent research has shown that many consumers have trust issues with generative AI as the tech powers its way through business operations, sweeping many standard practices into virtual obsolescence. But we might have gotten it wrong up to this point: new...
How to maximize the impact of A/B testing in your performance marketing campaigns
A/B testing is a process marketers use to improve and optimize the performance of their marketing campaigns which leads to better results and more engagement and conversions. Maximizing the impact of A/B testing is essential in determining the success of your...
Best practices & tips for writing an engaging book press release
Your book promotion strategy might involve book reviews, attending book signings, conducting book readings, and running contests and giveaways. However, one mention in the press can multiply your efforts, sending a community of readers your way, and earning your book...
Digital experience dominates 2023 summer travel plans and purchases—today’s travelers research and book trips online, and have a short fuse for online frustration
Leisure travel has found its way back from the COVID-induced crisis it experienced for years, and summer travel is set to explode, with 85 percent of adults planning to travel this summer, up 5 percent from last year’s post-pandemic high. As millions of Americans head...
Agile development and PR: How the two can work together for better results
While the idea of integrating seemingly two different things—agile development and public relations—might sound completely weird, it can yield phenomenal results for organizations. Both agile development and PR share a common principle: a customer-centric focus....
5 PR client contract-management tips to ensure you get paid
Public relations contracts are binding legal agreements between PR professionals or agencies and their clients. These contracts play a crucial role in establishing a framework for the working relationship and delineating mutual obligations, rights, and...
3 ways to scale your public relations agency
Scaling your public relations agency can be complex and might cause you to go all the way back to the basics to build the right foundations for the future. This is bound to be daunting and more than a little stressful. You are going to need to focus on improving...
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Target ranks first in Bospar’s Corporate Courage Index on LGBTQIA+ brand support
Most Americans say they support the LGBTQIA+ community SAN FRANCISCO — June 5, 2023 — Bospar, the “politely pushy” PR and marketing firm that puts tech companies on the map, announced the U.S. results of its Corporate Courage index, a worldwide ranking of consumer...
The Bliss Group Names First-Ever Head of Employee Experience to Enhance Client Service and Professional Development
Keri Toomey, SVP and Co-Leader of Professional Services Practice, expands role to unlock employee growth and strengthen superior client service. June 05, 2023 NEW YORK & AUSTIN, Texas--The Bliss Group is reinforcing its commitment to developing best-in-class...
Communications Veteran Dana Block Launches Buzzer, Communication and Consultancy for Brands at the Intersection of Innovation and Entertainment
Buzzer Launches with a Collective of PR Professionals, Agency Partners and Roster of Clients including Paris Hilton’s 11:11 Media with MPRM Communications, Wave, Loaded and Doing Things Los Angeles, June 5, 2023 – Today, digital entertainment PR veteran, Dana Block,...