PR News Archive
The legal checklist: Ensuring compliance in your PR and marketing endeavors
Communicators only succeed when they provide the right messaging to the right audience at the right time. That’s a tall order—but wait: It gets taller still. It’s also important for PR pros and marketers to be mindful of legal compliance, ensuring all their messaging...
CX disconnects continue to plague brands: More than 80 percent of consumers had poor experiences with online retailers last year
What will it take to give consumers the experience they want in a transactional exchange? Are they just too picky? Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions? It must be...
Telling your story, amplifying your reach: The power of content marketing for startups
Your content is more than just blinking words on a screen. It forms the narrative of who you are as a brand. Your content is the difference between you and every other business in your niche. What sets you apart? Your story. Who you are. What you bring to the table....
9 SEO strategies for PR success: Boosting visibility and credibility
SEO and PR may appear like two different disciplines. However, they work well together to boost your business's reputation and online visibility. SEO can ensure that you optimize the technical aspects of your site, keywords, and content to rank higher on search...
Lead generation best practices: 10 ways to maximize your marketing ROI
Are you tired of having non-qualified leads? Do you wish you could somehow have a magic guide or recipe for lead generation? Well, look no further. In this article, we'll give you a few insights on how you can turn your website's visitors into customers. Your website...
Speed. Relevance. Impact: Media Briefings Go Next-Level with New AI-Powered Article Analysis Tool
In the fast-paced world of business today, media monitoring is a critical tool for staying informed and making smarter decisions. However, the challenge lies in transforming the vast amount of coverage into actionable insights. Despite the painstaking effort to...
Shopping under the influence: The fundamental role that influencers and creators now play in the modern consumer’s buyer journey
At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—new research from creator management platform GRIN finds that three out of four of 1,000 shoppers...
PR and emerging tech: Utilizing blockchain for PR transparency and trust
Today, almost every active internet user has heard the magical word "blockchain." For many, it has a strong and exclusive association with cryptocurrencies. But no, blockchain is not just for Bitcoin and crypto geeks. Some are already actively using this technology to...
Investor relations in focus: The powerful connection between brand and share price
New research released by brand consultancy Interbrand, in partnership with B2B research firm NewtonX and integrated communications agency Brodeur Partners, explores the strong connection between share price and brand. The report, How Brand Impacts Share Price,...
AI mastery for entrepreneurs: Strategies to maximize business potential
A recent survey by The Small Business and Entrepreneurship Council (SBEC) found that 48 percent of small businesses incorporated AI tools in the last year. Notably, 93 percent of owners acknowledge the cost-effective benefits, resulting in hundreds of billions of...
Brands for a better world: New study ranks quality-focused US brands that are contributing to a healthier planet—who’s leading?
Product quality and a fair price will always be important to consumers, but those age-old metrics are no longer the only horses in the race. Today’s consumers, especially the fast-rising and deep-pocketed Gen Z sector, want to know what your brand is doing to help...
3 ways conversion marketing improves your business—and 3 strategic steps
So, you’ve put together an in-depth, strategic marketing plan that you love. You’ve included everything from content to link building, SEO, and email marketing. You’ve even got a brilliant influencer marketing plan in place bringing in leads. But, for some reason,...