Analysis
5 inspiring cases of successful influencer marketing campaigns

5 inspiring cases of successful influencer marketing campaigns

The days when TV advertising used to be the most effective marketing tool are long gone. These days, we are facing a new era of marketing where influencers are taking over traditional marketing tools and strategies. Collaborating with an influencer who has a fan base...

Branding amid hot-button cultural movements—how to toe the line

Branding amid hot-button cultural movements—how to toe the line

Over the last decade or so, social movements have been blossoming and expanding around the globe. People are joining in solidarity to protest gender inequality, racism, marriage equality, and much more. Since these topics have the power to move so many people, it is...

Picture this—your ultimate guide to social media visuals

Picture this—your ultimate guide to social media visuals

In a world where more than 500 million of us are posting nearly 100 million photos and videos on Instagram every day, it goes without saying that visuals are a necessity on social media. And that’s especially true when it comes to your marketing program. Whether...

All about small business, marketing, SEO, and mean people

All about small business, marketing, SEO, and mean people

As a small business owner, you keep a careful ear out for what’s happening in the world of marketing. After all, a terrible thing happens when you don’t advertise your business: Nothing! Without strategies for getting buzz generated about you and what you do for a...

Weed may be mainstream, but it’s still a challenge for marketers

Weed may be mainstream, but it’s still a challenge for marketers

The weed industry is booming and we have found ourselves in the middle of a cannabis goldrush. More and more states are legalizing cannabis not only for medical treatment, but for recreational use as well. Dispensaries are popping up everywhere. Lines are circling...

6 variables to consider when planning marketing strategies

6 variables to consider when planning marketing strategies

Certain marketing and communications strategies seem generally effective, capable of generating a higher ROI than other strategies. But can the same cluster of effective strategies be used equally effectively across the board? In other words, can two companies from...

How to use strategic planning processes within PR campaigns

How to use strategic planning processes within PR campaigns

Managing the public relations of a company is always going to require a degree of strategic planning, no matter which industry you’re operating in or how competitive your niche is. Of course, you never want to walk into an endeavour blindly—every good campaign starts...

3 pro tips for perfecting the art of product descriptions

3 pro tips for perfecting the art of product descriptions

The marketing copy that explains what a brand’s products are, and why they are worth putting in a shopper’s basket, is often vastly underrated. Entrepreneurs, marketers, and even professional copywriters can easily fall into the same trap: writing a product...

Media relations mentoring—it’s all on the record, all the time

Media relations mentoring—it’s all on the record, all the time

Garry South, a hard-hitting political consigliere to then-California Governor Gray Davis, was decades ahead of his time: he never went off the record. In addition to helping a then-junior press guy (me) to stay “on-message,” it was a valuable reminder that you should...

Re-energizing client relationships—9 steps to success

Re-energizing client relationships—9 steps to success

Everyone in business knows the old adage that it’s easier (and cheaper) to keep a current client than to market, sell and land a new client. And yet, why is it that so many people in the service business don’t often have a proven track record to do so? As the owner of...

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