B2B companies are using affiliate marketing to promote their products or services. This is one of the strongest marketing strategies as of now. The affiliates covered here drive leads and boost revenue for the company. As this segment of marketing is complex, the...
Pitching the media has always been a cornerstone of public relations strategy, but as we head into 2025, the rules of engagement are rapidly changing. The evolution of journalism—fueled by new technologies, the rise of influencer culture, and a shift in how audiences...
As financial marketers, we know the adage: past performance is no guarantee of future results. Yet at the Financial Communications Society (FCS), an intriguing pattern emerged in 2024—one that might suggest marketing activity in the financial services industry mirrors...
In the nonprofit world, building strong donor relationships is the key to lasting success. When donors feel valued and connected to the mission of your nonprofit, they’re more likely to contribute, turning into long-term supporters. Public relations plays an important...
Media monitoring means keeping track of conversations, news, and trends across platforms. It’s a way to stay updated on what’s being said about your business, competitors, or industry. But it’s more than just listening. Done right, media monitoring helps businesses...
This is the time of the year when everyone in our egocentric business thinks they know what will happen in 2025. So here are my predictions. (But unlike other know-it-alls, my advice to readers is to not bet on them being correct.) By Category Media Because of Meta’s...
Businesses have two factors: opportunities and results. When we effectively blend these two factors, we call it success. But there is always a way to measure this success, and the right way to do it is to perform media monitoring. As a businessman, the success of your...
In the world of tech, the competition is fierce. From artificial intelligence to blockchain and cybersecurity, new companies are emerging daily, each vying for attention in crowded and complex markets. Large corporations like Google, Apple, Microsoft, and Amazon have...
Effective brand marketing is crucial for standing out and connecting with customers. It’s not just about promoting products, it's about building a strong identity that connects with your audience. Businesses can create lasting customer relationships by developing a...
The vast success of sites like Etsy further encouraged many entrepreneurs to seek opportunities in building an e-commerce marketplace like Etsy. Always on the rise, there are avenues for those that would want to approach demand for craftsman, vintage, and unique...
As cyber threats grow more sophisticated, it becomes increasingly important for brands in the technology space to demonstrate their commitment to cybersecurity. However, protecting consumer data is not enough. In today's world, brands must also build consumer trust by...
Let’s face it: you’ve seen some terrible pitches. PR pros have hit “send” on press releases about products you’d never cover, addressed emails to “Dear [Insert Random Name Here],” and pitched stories so irrelevant, you wondered if they’d mixed up their media lists...