PR News
by 
Comms pros speak out on AI’s biggest challenges, saying the greatest obstacles to comms digitalization are human, not technical
Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving effort, many are...
5 tips for setting media relations KPIs to support brand campaigns
Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals. Key...
5 ways AI can help small businesses save significant money
Small businesses aren’t moving as fast as enterprises when it comes to integrating AI, perhaps feeling like the benefits are more designed for larger-scale operations. Plus, these leaders find it harder to find the time to work in their AI acumen—only 29 percent of...
Web accessibility lawsuits pose threat to UK e-commerce—6 mistakes and solutions here
For UK e-commerce companies, ignoring website accessibility is an increasingly costly gamble. Even if you can merely ship or sell products into the United States, you could be on the hook for expensive legal action under the Americans with Disabilities Act (ADA)....
What’s a reasonable cost per click for social media ads? Insights here
Cost per click, or CPC, is the term used for social media campaigns to measure the cost of every click and impression on the ad. When a user clicks on an ad, one click is added automatically. Advertisers pay a certain amount of money to webmasters due to clicks. But...
How to automate your ecommerce business: A comprehensive guide
Did you know that automating your ecommerce business can increase productivity by up to 80 percent? It allows you to streamline operations, boost efficiency, and scale your online store like never before. From inventory management to customer service, mastering...
Taking stock with teens: Longstanding study of Gen Z teens offers insights into the sector’s spending trends in a variety of retail categories
Teenagers have always been a tough crowd to market to, but never as complicated as today’s Gen Z batch, the most digital-savvy, highly informed group yet. But if any research group has developed an understanding of the year-to-year patterns of teens, it’s investment...
Old media meets new: Elevating brand stories with unique physical narratives
Struggling to make your brand's story resonate? You're not alone. As digital spaces become increasingly cluttered, the allure of physical media is experiencing a renaissance. Consider this: when was the last time a brand's narrative truly gripped you beyond the...
Creating momentum: Harnessing the influence of PR for early-stage startups
Starting a new business is an exciting venture filled with opportunities and challenges. For early-stage startups, gaining traction and visibility in a crowded marketplace can be daunting. However, with the right strategies in place, such as leveraging the power of...
The state of generative AI today: New status report offers five priorities for organizational readiness on the road to revolution
Generative AI is the future of business, as we know. Its vast potential promises to redefine the contours of innovation, efficiency, and competitive advantage. But are brands and businesses ready? New research from business consultancy Guidehouse and CDO Magazine...
Want PR NEWS daily?
Daily updates delivered to your inbox!
THIS MONTH'S WEBINAR
Southard Communications Marks 30 Years of Pioneering PR Excellence with Promotions and New Hire
– Celebrating 3 Decades of Influential Storytelling, Southard Communications Elevates Team Members in Key Leadership Roles – New York, NY - April 2024 – Southard Communications, a New York-based communications and public relations agency, celebrates its 30th...
Beach House PR Welcomes EveLab Insight to its Agency Roster
Beach House PR is excited to announce the addition of EveLab Insight to their agency roster. Beach House, an award-winning strategic communications agency, will handle public relations efforts for the brand. EveLab Insight provides a revolutionary experience for...
Narrative Strategies Welcomes Tory Newmyer, Former Washington Post Reporter, Boosting the Firm’s Financial Communications Expertise
Firm Also Adds Capitol Hill Communications Director Isabella Victorio as Senior Associate, Grows Operations Team with Katie Kinsella as Director of HR Compliance Washington, D.C. – Today, Narrative Strategies announced the addition of longtime journalist Tory Newmyer...