PR News Archive
7 essential tips to generate leads with interactive content
With marketers able to access literally millions of potential customers through social media and email marketing, you might think that there’s never been a better time to generate leads. However, it also means that your competitors have the same opportunity to market...
7 website design myths to leave behind—and what to do instead
For many business owners, the idea of an aesthetically stunning, highly functional website falls into the category of nice-to-haves in their digital marketing strategies. And considering the cost of building a first-rate website, this is understandable. But...
Upskilling is a huge priority—but by which methods? Managers aren’t skilled enough in new tech to train, employees wonder if it’s on them to learn
Success in today’s business landscape means becoming skilled in new technologies like generative AI, and this has been clear for a year or more—but the training hasn’t materialized for most, and employees aren’t sure if they should expect it, according to new research...
Using AI sentiment analysis to track your reputation—Benefits and best practices
Given the fast pace of today’s news and social media-dominated world, reputation management has emerged as a key element of public relations. A company’s reputation is a very important measure of success—it affects everything from customer loyalty to shareholder...
Client care: Nurturing relationships for long-term success
Client care is at the heart of any successful business. Building and maintaining strong relationships with your clients can set you apart from competitors and ensure long-term success. When you prioritize client care, you demonstrate that you value their needs and...
Customer experience collapse: New research finds brands’ CX quality at an all-time low—a scant few put their customers’ needs front and center
The customer experience has grown from a post-purchase service challenge into a multifaceted obstacle course for brands—and nearly every one is failing miserably, according to new research from Forrester. CX quality among brands in the US sits at an all-time low after...
Competitive benchmarking analysis: 4 steps to enhance your marketing efforts
Answer this question honestly: Do you know how well you are performing against your main competitors? Gaining this type of insight is fundamental for your business to thrive—particularly if you are a PR or marketing agency with a big focus on customer relationships...
Streamlining your hustle: 7 strategies to automate (almost) all of your business
Running a business can be overwhelming, with countless tasks demanding your attention. However, automation offers an incredible way to streamline operations and free up your time for more strategic activities. Imagine having processes that run smoothly on autopilot,...
How to embed social media feeds on your brand website (with examples)
Embedding social media feeds on your business website is a fantastic way to create a more engaging, interactive experience for your visitors. Imagine landing on a website where you can immediately see the latest Instagram posts, Twitter updates, or YouTube videos...
9 of 10 B2B marketing leaders report content budget increases—global study finds nearly half will spend $500,000 or more in 2024
After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and...
Cannes Lions 2024 in review: A communicator’s outlook on a big year for PR
As the curtains fell on another successful Cannes Lions International Festival of Creativity, the global advertising and marketing community left the French Riviera with a wealth of inspiration and insights. While many noteworthy themes and trends were discussed...
10 ways to boost brand reputation through employee marketing
Employee marketing has been around in some form or another for a while, but it’s taken a new and interesting turn with the advent of social media. Now, everyone can share company events and promotions easily with 300+ friends online, broadening the reach of the...