PR News Archive
What happens when the media ignores your industry? 6 ways PR pros should pivot
Is your business in an industry that doesn’t typically get much media coverage? The media shapes what people think matters. If your industry isn’t on their radar, you’re already fighting an uphill battle, and this is a common situation in many more industries than one...
Volkswagen’s emissions scandal: A case study in litigation PR and reputation management
In 2015, Volkswagen, one of the world’s largest automobile manufacturers, found itself embroiled in a scandal that would forever alter the company’s reputation and impact the automotive industry. The scandal, commonly known as “Dieselgate,” involved the company’s use...
Addendum to my column about the Epstein ‘affaires illicite’: More PR lessons
Earlier this month, on this website, I authored a column about how President Trump’s tactics regarding the Epstein crisis are an example of “how to keep a PR crisis in the news.” This is an addendum to that column. An accurate title could be “How to make certain that...
What modern PR pros need to know about digital infrastructure risks
Cyber threats target vulnerabilities that many people overlook. Outdated systems, hidden software flaws, and weak configurations open doors to disruptions and breaches, which can erode public trust more severely. PR professionals play a key role in mitigating these...
8 ways media monitoring transforms your PR strategy
Imagine your brand as a boat traversing the digital sea. The surface may appear quiet, but beneath it, invisible waves are building subtle changes in attitude, whispers in forums, or a journalist crafting a story that might completely alter your trajectory. The...
The KPIs that lie: Why engagement doesn’t always equal influence
In PR, success often comes dressed in numbers. Engagement rates, impressions, likes, and shares dominate campaign reports, giving teams and stakeholders a neat summary of their efforts. But these snapshots can be misleading. Many professionals continue to chase...
Interview intelligence: How AI helps communications leaders train spokespeople
The problem in plain sight Every comms chief knows the nightmare scenario: a spokesperson whose tone drifts, a smile that freezes, an answer that rambles. Traditional media training relies on expert coaches who watch a mock interview and give subjective feedback....
How startups can optimize field service operations and build a scalable, market-ready brand
Most field service startups don’t fail because their idea was wrong. They fail because operations get messy before they become profitable. Without the right field service software, the downfall starts with a simple schedule collapse, customer complaint, or missed...
PR in 2025: Trends, news, and the bold new face of public relations
Public relations in 2025 is no longer just about press releases and media outreach. It has become a dynamic blend of technology, transparency, storytelling, and cultural awareness. With AI tools, social media metamorphosis, and a growing demand for authenticity, PR...
7 smart ways to amplify media mentions using social tools
Getting your name out there by being featured in the media may sound like a big win, but the work doesn’t end there. Your brand may have that initial buzz, basically your five minutes of fame, but it’s your job to make sure that you fuel the fire and make the brand...
Why link building is critical in today’s PR—and 7 leading agencies
In 2025, public relations isn’t just about press releases and media interviews; it’s about visibility in a world where search engines are the first stop for information. Whether a journalist is vetting your company, a customer is researching your reputation, or a...
When crisis strikes: The playbook for reputation survival
When a crisis hits, reputations are on the line. Attorneys and public relations professionals stumble, not because they lack smarts, but because they freeze or fumble the response. In today's world, news spreads faster than wildfire. Your reputation can take a hit in...