PR News Archive
Why real-time media monitoring is essential for crisis management
In today’s always-on media environment, crises no longer develop gradually or give brands the luxury of time. A single post, comment, or headline can trigger rapid amplification across social platforms, online news, and search results within minutes, reshaping public...
How to plan and run high-impact B2B brand campaigns
B2B brand campaigns are often misunderstood. Many teams either treat them like demand campaigns with brand-focused messaging or drop them when results don’t appear quickly enough. The result is inconsistent execution and unclear impact. This guide breaks down what B2B...
How PR teams can manage public perception around agricultural land use
‘The best way to find out if you can trust somebody is to trust them.’ – Ernest Hemingway Few words capture the quiet intensity at the heart of the land use discussions better than Hemingway’s writing. For PR teams, trust plays a central role in shaping public...
Why infrastructure reliability has become a PR and reputation issue
Brand reputation is no longer shaped only by messaging, campaigns, or media coverage. Increasingly, it is shaped by whether digital systems simply work when people expect them to. In an always-on media environment, outages, slowdowns, and system failures can turn...
Modern marketing is about precision, not noise
Marketing today is less about shouting the loudest and more about showing up in the right places, with the right message, at the right time. Audiences are smarter, more distracted, and far more selective than they used to be. If your marketing feels generic, it gets...
The Epstein files situation provides a tutorial on how to prolong a PR crisis
The Republican Party’s actions since President Trump’s reelection had already provided Democrats with strong talking points to emphasize in the 2026 mid-term Congressional election – for example, the failure of President Trump to reduce prices and the failure to enact...
Introducing Canvas: The Next Evolution in Sharing Media Coverage
PR teams today are under more pressure than ever to show impact clearly and quickly. Traditional email briefings, while reliable, often require hours of manual formatting and still fall short when stakeholders want a crisp, compelling view of what matters most. We...
How to use data journalism to amplify PR from raw data to earned media
The world of PR is in constant motion, and that pushes communicators to think beyond mere announcements by crafting meaningful, evidence-based narratives. That has been the case since data journalism became one of the most powerful and non-promotional tools in...
Reducing decision friction: Content and design choices that help visitors say “yes” faster
Most websites don’t lose visitors because the product fails or the price feels wrong. They lose them in the moments before a decision. Visitors slow down, reread, open new tabs, or tell themselves they’ll come back later. That delay often ends the visit. Decision...
How to create stunning videos in minutes with an AI video generator
Video content dominates the digital landscape today. From social media feeds to corporate presentations, videos capture attention as no other medium can. But here's the challenge most creators face. Traditional video production is time-consuming, expensive, and...
The science of clean visuals: How object and watermark removal tools work
The digital world places a lot of reliance on first impressions, particularly in a visual format. Photos should be refined and polished, whether they are to be used in marketing works, in social media posts, or in business presentation works. One unintended aspect,...
How cable TV political programs shortchange viewers by not providing detailed reporting
Normally, for more years than I can remember, at this time of a New Year I write a column about the shortcomings of cable news’ political programs because they mostly condense important happenings to a few minutes, slant news coverage in order to attract viewers and...