PR News Archive
Top customer experience platforms in 2026: Find the right CX solution for your business
Customer experience has evolved from a competitive advantage into a business imperative. Companies that fail to understand and optimize their customer journeys risk losing market share to more agile competitors who prioritize meaningful interactions at every...
Best Professional Employer Organizations in Utah for growing your business
Utah's economy has earned a reputation as one of the most dynamic in the country. Between the booming tech corridor along the Wasatch Front, commonly known as the Silicon Slopes, and a steady wave of startups, small businesses, and expanding mid-market companies, the...
How earned media influences where people go, stay, and explore
You are well aware that when you are planning a trip (or even just picking a new restaurant), you never choose where to go based on ads. You choose based on proof. A friend's comments suggested this place is unreal, backed by a 200-comment Reddit thread. Despite...
When supply chains outgrow their systems: What PR teams need to know about Salesforce
Most supply chain problems start life as small inconsistencies that teams learn to work around. Sales commits to a delivery date that operations can’t quite support. Inventory looks fine in one system and questionable in another. Customer service spends half a call...
An Olympic-sized opportunity: Engaging athlete influencers and spokespeople
With the 2026 Milan Cortina Olympic Winter Games underway, communications professionals should be paying close attention to the ongoing storytelling surrounding these outstanding individuals. Before Instagram Stories, YouTube vlogs and TikTok dances gave us the modern...
The Top 20 PR Tools for 2026
In today’s fast-moving media landscape, public relations professionals must rely on a powerful tech stack to stay proactive, measure impact, and maintain strong relationships with journalists. The right PR tools streamline workflows, sharpen insights, and save...
The algorithm isn’t neutral: Why PR needs to speak AI’s language
Artificial intelligence is transforming the way people discover and trust information. For PR professionals, this shift is not simply technical; it changes the fundamentals of visibility, authority, and influence. Content is no longer evaluated solely by human editors...
When uncertainty rises, credible communication matters more than ever
As we start 2026, many industries are operating in a state of extended uncertainty. Economic pressure, evolving regulations, workforce challenges, and rapid technological change have made it harder for leaders to predict what comes next, and harder still to...
The Olympic Games are a magnet for protests—here are PR tactics to protect brands
With the Winter Olympic Games in Milan-Cortina, Italy now making headlines, it’s noteworthy that protests against the games have been occurring since at least 2023, because of the cost and environmental damage that occurred in preparing the region for the games. ...
Super Bowl Halftime Showdown: What Social Data Reveals About Modern Polarization
The Super Bowl as a Cultural Collision Zone Every year, the Super Bowl presents itself as a singular moment of national attention. But in practice, it functions less like a shared experience and more like a collision point—where sports, politics, entertainment,...
Influencer marketing’s evolution: How trust, clarity, and structure drive real results
Influencer marketing has become a standard part of modern communication strategies. What once felt experimental is now widely adopted across industries. Brands work with creators to reach new audiences, share stories, and build visibility in ways traditional channels...
Strategies to turn backlash into brand loyalty opportunities in 2026
In 2026, backlash for visible brands isn’t a sign that PR failed; it’s often proof that the brand resonates. Every brand with a significant digital presence will face criticism at some point. The competitive difference isn’t who avoids backlash, but who responds with...